For its fourth annual campaign to benefit UNICEF, Gucci has launched a special white version of its Tattoo Heart Collection.

All handbags in the range feature Gucci’s iconic heart and rose design, a colorful print which contrasts with the purses’ stark white backgrounds.

“I love the idea of a heart being tattooed onto the handbags,” explained Gucci’s creative director Frida Giannini, who has been involved in Gucci’s annual charity line since 2005. “It’s a permanent mark that you can wear with pride that stays with you.

A man has sold an elaborate tattoo of the Virgin Mary, which is still on his back, to an art collector who plans to ‘exhibit’ him three times a year.

The extraordinary transaction – which Zurich gallery owner Jutta Nexdorf claims is the first of its kind, earned the vendor, Tim Steiner, 150,000 euros ($218,000).

The tattoo was designed by Belgian artist Wim Dalvoye and took 35 hours to create. In return Steiner is required to exhibit the work three times a year in public and private shows.