Check out the new Rihanna video for Gucci!

The singer is promoting the fashion giant’s new Tattoo Heart Collection, which will see 25 per cent of every purchase go towards UNICEF.

For its fourth annual campaign to benefit UNICEF, Gucci has launched a special white version of its Tattoo Heart Collection.

All handbags in the range feature Gucci’s iconic heart and rose design, a colorful print which contrasts with the purses’ stark white backgrounds.

“I love the idea of a heart being tattooed onto the handbags,” explained Gucci’s creative director Frida Giannini, who has been involved in Gucci’s annual charity line since 2005. “It’s a permanent mark that you can wear with pride that stays with you.