The Meridiist, which was launched in late 2008 is now revamped in a diamond encrusted version.

Tag Heuer has launched two, ultra-glamorous models adorned in pave diamonds and precious gem stones.

The grandest version of the two models boasts 1232 diamonds totaling 7.4 carats, finely set in rows along the angled sides of the phone body, as well as framing the display screen.

Time piece maker Tag Heuer has created a clever new promotional video using clips of Steve McQueen’s famous car movie, Le Mans.

The premise is a duel between the racing driver/hard man McQueen in his Gulf-liveried Porsche 917 and current F1 golden-boy Lewis Hamilton in his McLaren Mercedes.

Check out the clip below or click here to go to the Tag Heuer website.

Beautiful, rare, original, chic, glamourous… do you want a perfect Valentine’s gift for your loved one? Voila , Luxuo’s guide for you.

The TAG Heuer MERIDIIST represents the Swiss watchmaker’s entrance into the world of exclusive, high luxury communication devices.

The MERIDIIST is crafted from 316L stainless steel – the same material employed in the creation of TAG Heuer’s watches.

Featuring 430 individual components, and a virtually unscratchable sapphire crystal displays, the TAG Heuer MERIDIIST places a unique combination of style, functionality, and finely engineered sophistication in its owner’s palm.