Stella McCartney Kids expands into its first full range collection for S/S 2011 with an extension into wholesale distribution and enhanced on line shopping experience.
The fun and modern styles for boys, girls and babies, aged newborn to 12 years, is available on the dedicated website and will be in stores worldwide next week.
The new Stella McCartney Kids collection is effortless, playful and vibrant capturing the energy and freedom of summer.
Stella McCartney’s new line of childrenswear, Stella McCartney Kids, goes on sale in stores worldwide and on its dedicated website starting today (Nov 3).
The British designer is the latest to unveil a luxury children’s collection, joining the likes of Burberry, D&G and Dior.
The new line, which comprises styles for babies, boys and girls from ages 0 to 12 years, ranges in price from £14 for a baby’s T-shirt to £130 for a coat.
Each piece in the collection includes styles that have been adapted and shrunken from McCartney’s main line.
Stella McCartney is the latest designer to debut a luxury children’s collection, joining the likes of Burberry, D&G and Dior.
Her line of childrenswear, Stella McCartney Kids, will hit shelves on November 3 but McCartney is no novice when it comes to designing for tots.
The British designer, who is pregnant with her fourth child, already has two successful capsule collections with Gap under her belt.
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