Asian hotel operator Minor has launched a new luxury brand to be rolled out across Asia, Australia, the Middle East, and Africa.
Avani Hotels & Resorts launched last week and is intended to draw heavily on the Minor’s Asian roots, offering a ‘grounded personality’ and ‘a simple sense of style’ — Avani stems from the Sanskrit word for “earth.”
The first outpost for the new brand will open by the end of the year in Sri Lanka as the Avani Bentota Resort & Spa, a beachfront resort in the south of the country.
