Luxury Swiss watchmaker Vacheron Constantin has designed a “Year of the Snake” luxury watch for the next Chinese New Year.

Europe’s love of snakeskin fashion items could threaten the very survival of pythons, according to a report published Tuesday.

Luxury shoemaker Jimmy Choo has unveiled its first range of trainers.

Made from exotic purple snakeskin, patent leather and silver suede, these sneakers combine a hint of old school trainer style with a glamorous cool look.

The 8 designs are being snapped up so quickly, however, that a lengthy waiting list has been set up in advance of their arrival next month on jimmychoo.com.

The Bulgari Serpenti Collection is Bulgari’s latest jewelry collection and takes its inspiration from snakes.

Bracelets and rings are unruffled of a series of scrupulously crafted components that replicate the scales of a snake.

The collection is made of yellow and white gold with scales made of onyx, pink coral, mother-of-pearl, lavender jade or encrusted with diamonds.

The latest in the ever-growing line of luxurious pet accessories is the high-profile pet collection from the house of Weizhi, a luxury lifestyle company.

Created for those of distinction who adore their dogs, Weizhi’s pet collection includes collars and leashes made from the finest materials, including exotic skins such as snake, ostrich and crocodile.

These are further decked out with pure silver and jeweled accents.

Just in time for the recession, Roberto Cavalli has introduced an exclusive snakeskin credit card.

Rather than the platinum of the “other” cards, the snake hide card is made of authentic snake. Why stick to a boring bank card when you can carry around a shimmering piece of animal-print plastic?

Special VIP services at every Cavalli boutique worldwide, special sale privileges, and exclusive invitations to fashion shows and events are the tip of the diamond iceberg of Cavalli card benefits. The card is set to go global as of March 1st.