Italian design label Armani has teamed up with sports label Reebok for a new line of running shoes, introduced during the men’s fashion shows in Milan.

The new EA7 collection, which consists of sporty (The Runner) and more sophisticated styles (Mega Chic), comes after fellow Italian designer Salvatore Ferragamo launched sneakers with Yohji Yamamoto and Kanye West’s successful design stints for Louis Vuitton and Nike sneakers.

Combining fashion and fitness in shoes isn’t completely new then — however, Armani’s translation could be the most sports-focused yet.

Adidas and porsche design have collaborated on a new collection of footwear for the spring / summer season of 2010, focusing on the theme of ‘water / snow’.

With the Spring/Summer 2010 collection Porsche Design Sport enters its seventh season.

The footwear highlight product is the “AC Bowman” (above), which uses shock-absorbing adiPRENE.

Jimmy Choo and the Elton John AIDS Foundation have launched the Project PEP collection to support the Simelela Rape Centre in South Africa.

The vibrant capsule collection features a distinctive and collectible punk rock motif print representing Jimmy Choo’s passionate and individualist spirit.

You could help raise awareness for this worthy cause by entering a photo competition. It’s very simple!

Angela Lindvall for JImmy Choo fall/winter 2009. Photographed by Terry Richardson.

By utilizing the fall trend going overseas into the Safari, the brand plays with snake skin and zebra print to liven up their palette.

Also, added to the range, mid and knee-high boots and lots of studs, patent later, suede and mesh. Selected items are now available online.

This autumn, British accessory brand Jimmy Choo will bring its international glamour and covetable shoes and bags to selected H&M stores.

The collection will be available from November 14 in around 200 stores across the world.

It is the first time that H&M is collaborating with an accessories brand, and to celebrate Jimmy Choo will extend its design vision for this collection to women’s clothing to complement the accessories.

Christian Louboutin has entrusted his latest ad campaign to photographer Peter Lippmann, one of the most famous still life photographers.

Each shoe was impeccably interpreted in photos that emulate classic still life pieces from the 18th century.

Multicoloured sweets, exotic fruits, flowery decorations, still life and a pair of Tina boots, a must-have for this summer presented to us in a sinister photograph.