Sheraton is the most sought-after luxury hotel brand on the Internet in mainland China, followed by Hilton and Shangri-La, according to a recent report released by Geneva-based luxury market research firm Digital Luxury Group (DLG).
It’s been a big week for the all-encompassing Starwood Hotels & Resorts Worldwide group, with a celebration of the fact the brand now oversees more than 100 hotels in China — and the release of news that it has 100 more planned.
Located on the Cotai Strip, the new hotel will boast three restaurants with poolside cafes, two outdoor swimming pools and 140,000 square feet of meeting space.
Sands Cotai Central also features a Conrad and Holiday Inn. The Conrad Macao features over 600 rooms and suites in a 39-floor tower, while the Holiday Inn Macao holds more than 1,200 rooms and suites.
Starwood’s Preferred Guest program has topped a list of the ‘best value’ reward programs from US website NextAdvisor.
Preferred Guest, a loyalty program which rewards hotel guests for their stays in Starwood-operated brands such as W Hotels, Sheraton, Westin, Le Meridien and St Regis, offered a worth of $0.021 per point when redeemed for a hotel stay.
Hotel chain Sheraton has announced a major revamp of its fitness offerings around the world in partnership with fitness and lifestyle brand Core Performance.
As part of the brand’s $6 billion global revitalization, Sheraton’s new Fitness Centers will feature “themed” workouts, designed to appeal to time-pressed travelers staying in the brand’s hotels.