When the US and Cuba were allies, the island state was awash in US expatriates and hotel chains; now that the legacy of the Cold War is finally winding down here, we bear witness to the return of the big hoteliers, starting with Starwood’s Cuba Four Points by Sheraton. With the restoration of diplomatic ties just last year, Starwood’s taking over management of a luxury hotel in central Havana is a step towards cementing the normalization of relations. As we reported in our story about choice destinations this year, now is perhaps the most interesting time to visit.
Previously owned by the Cuban military, the establishment known as Quinta Avenida hotel has been newly christened Cuba Four Points by Sheraton. This makes Starwood the first US chain set up shop in Cuba in 55 years, and is now one of 1300 properties under Starwood, one of the world’s leading hospitality companies. Starwood also counts the Meridien, W, Westin and Sheraton hotel chains under its management.
For interested parties planning a foray into Cuba, the hotel is located in Havana’s Miramar district, with rooms available from $246 each night. This is, however, not the sole Cuban venture from Starwood. The company has its eyes set on another iconic Cuban hotel, the Inglaterra, and will assume management of the 83-room property soon.
“This is just one deal, but what we want to keep seeing is a steady increase in these kinds of investments – certainly in the tourist infrastructure for Cuba,” noted Mark Toner, spokesperson for the US State Department. As we keep saying, it is time for a visit to the Caribbean island.
Four Points by Sheraton Havana – Avenida 5ta A 76 – 80 Havana Cuba