Starwood breaks 100 in China

It’s been a big week for Starwood Hotels & Resorts Worldwide group, with a celebration of the fact the brand now oversees more than 100 hotels in China.

Starwood Preferred Guest points most valuable

Starwood’s Preferred Guest program has topped a list of the ‘best value’ reward programs from US website NextAdvisor. Preferred Guest, a loyalty program which rewards hotel guests for their stays in Starwood-operated brands such as W Hotels, Sheraton, Westin, Le Meridien and St Regis, offered a worth of $0.021 per point when redeemed for a … Continued

Sheraton launches fitness program

Hotel chain Sheraton has announced a major revamp of its fitness offerings around the world in partnership with fitness and lifestyle brand Core Performance. As part of the brand’s $6 billion global revitalization, Sheraton’s new Fitness Centers will feature “themed” workouts, designed to appeal to time-pressed travelers staying in the brand’s hotels. Guests will also … Continued

Sheraton launches new spa concept

Sheraton Hotels is to roll out a new spa concept globally, the chain announced September 7. “Shine for Sheraton” spas will be introduced across the chain’s hotels around the world over the next few years, including 12 openings in the next 15 months. The spas will offer products by spa and skincare brand Germaine de … Continued