Shot in Shanghai, this advert for Giorgio Armani’s Frames of Life eyewear follows 2 star-crossed lovers who meet in a chance encounter on the subway.
On Thursday night the British brand brought a bit of Blighty to Shanghai with the “Dreams of London” event.
In honor of the opening of its Shanghai flagship store, Burberry created an enormous custom-built set on the banks of the Huangpu River, featuring a mocked-up Georgian terrace and a cobbled street for the 1,500 guests.
With the whole evening themed around the links between the two cities, it started with a short film exploring the history of the brand’s famed trench coat, followed by projected images that mixed the architecture of the two cosmopolitan centers, a giant choreographed dance spectacle, and musical performances from Paloma Faith, Ed Harcourt and George Ezra.
In fact, Harcourt’s “You Can’t Stop The Rain” was written and performed especially for the occasion.
The musicians were accompanied by a fashion show featuring Burberry star Suki Waterhouse; the show was also an opportunity for the brand to show off the new Burberry Bloomsbury handpainted bags.
To cap it all off, Cara Delevingne flew above the audience on wires, like a Burberry-clad Mary Poppins.
Model Shu Pei Qin, singer Angelababy and actress Carina Lau were just three of the Asian stars in attendance. And, in a fun digital tie-in, BURBERRY collaborated for the second time with mobile messaging platform WeChat.
The brand created a parallel event experience which allowed users to shake, swipe and tap their devices to interact with panoramas of the two cities. After the event they could then explore 360° views of the set.
Burberry has opened a new flagship store in Shanghai, its largest in China so far and the first to feature the Burberry Beauty room concept.
Located in the city’s Kerry Centre in Shanghai’s Jing An district, it’s the British brand’s eighth location in the city. Open from Monday, the store will get an official launch with an event on April 24 designed to bring London to Shanghai with an immersive digital Burberry experience.
Inspired by the global flagship at 121 Regent Street in London, the space was designed to incorporate the best of British craftsmanship and materials, with a design concept developed by Chief Creative Officer Christopher Bailey.
The store is set over three floors that mix digital and physical displays, including a dynamic illuminated facade on the outside and over 40 video screens on the inside providing an immersive audiovisual experience.
With the full Burberry lines in-store, there’s a dedicated watch area (below), and the first in-store Burberry Beauty room (above) in China.
The technical magic also include RFID chips woven into pieces that trigger mirrors to turn into screens and showcase exclusive content like fashion shows and product videos.
Shanghai-based fans can celebrate with exclusive men’s and womens ready-to-wear pieces and accessories, which will be available from April 25.
The first Disneyland theme park resort in mainland China is to set to get an adjacent luxury shopping compound.
The Shanghai Shendi Group announced a venture with luxury outlet chain Value Retail this week, Want China Times reports.
‘Shanghai Village’ will be located next to Shanghai Disney Resort, which is set to open its doors at the end of 2015.
Located in the city’s Pudong district, the outlet will benefit from the transport links connecting the metropolis to the resort, and will aim to attract luxury bargain hunters.
The 50,000 square meter site will stock a variety of luxury Asian and International lifestyle brands with collections selling at discounted prices.
Value Retail’s existing ‘Chic Outlet Shopping’ concept villages in Europe include boutiques from designer labels such as Alexander McQueen, Burberry, Dior, Gucci and Prada, among others.
The compound will be the second Chinese outlet for the chain, which is planning to open its inaugural Asian site, Suzhou Village, in May 2014.
The Shanghai Disney Resort will feature a Magic Kingdom theme park and two themed hotels when it opens next year.
The Kerry Hotel in Shanghai broke the record for the world’s largest ball piton Oct. 30 and filled a swimming pool with 1 million pink and green balls.
The world-record stunt was for a good cause: raising awareness for breast cancer prevention. Three hundred of the guests were cancer survivors from the Shanghai Cancer Recovery Club.
A US consortium that includes famed actor Robert De Niro plans to develop a huge property project in a historic area of China’s commercial hub Shanghai.
“Project 179” near the city’s waterfront Bund district will transform four vacant buildings into an 850,000-square-foot complex. The four existing buildings mainly date from the 1920s and 1930s.
Set to open in 2016, the complex will include a boutique hotel, retail stores, a cinema and a performing arts centre, the statement said. The project will also construct a new building.
“By ensuring a design that reflects the vibrant history of Shanghai, Project 179 can serve as a jewel in its crown: ushering in a bright future while paying homage to its rich and storied past,” De Niro said.
Shanghai’s Bund is a strip of land along the river that cuts through the city, lined with grand buildings that once housed the city’s biggest banks and companies.
The project participants include Tribeca Enterprises, a diversified global media company set up in 2003 by De Niro and two other partners. Commercial terms were not disclosed.
The US consortium is cooperating with the government-backed Shanghai Bund Investment Group, which won the right to develop the property in 2011.
China has recently seen an exponential increase in towers of over 500 meters, all designed to house apartments, offices, shopping malls and luxury hotels.
Standing at 632 meters (2073 feet), the Shanghai Tower, the main structure of which attained its highest point in early August, is now the tallest skyscraper in Asia. Set to be finished in 2015, a luxury hotel is scheduled to open in the tower that year.
The 258 rooms of Jin Jiang group’s Shanghai Tower J-Hotel will occupy the 84th to 110th floors of this skyscraper, set to feature 125 storeys. Though taller than any other skyscraper in Asia, the Shanghai Tower has not unseated the Burj Khalifa in Dubai, which remains the world’s tallest structure.
In addition to Shanghai, the city of Wuhan is making a name for itself with the Greenland Center, whose 119 floors stretch 606 meters skyward. The tower is expected to open to the public in 2017, offering 186 apartments and a 4,200 square meter five-star hotel with an impressive 292 rooms.
In Tianjin, the Goldin Finance 117 is scheduled to open in 2016. At 597 meters, this skyscraper in the city’s business district will also include a five-star hotel, whose 350 luxury rooms and suites will accommodate well-heeled guests. The 530 meter CTF Tianjin Tower, also known as the Chow Tai Fook Binhai Center, will also open its doors in the city in 2016 and include a prestigious hotel.
Finally, in Guangzhou, the Chow Tai Fook Centre, with its 111 storeys and height of 530 meters, will also be home to a high-end hotel.
Burberry will unveil on August 29 the latest edition of its “The Art of the Trench” exhibition with two installations hosted at the brand’s K11 and L’Avenue store locations in Shanghai.
Emerging supermode Cara Delevingne will be heading over for the event, which features work by Chinese photographer Trunk Xu. Xu has shot some of the most sartorially minded Shanghainese in the city, all wearing distinctive Burberry raincoats and styled with a personal twist.
First launched in 2009, The Art of the Trench sees the London brand take its iconic outerwear garment out on the street, to be captured in the wild, worn by individual fashionistas.
Previous editions of the event have taken place in Chicago, Sao Paulo and New Delhi. China is a major focus for the label: Burberry has 71 stores in the country (two of them in Shanghai) and the brand is growing rapidly in the Asian superpower.
There will be more editions of the “The Art of the Trench” in Paris, Seoul, Kiev and Istanbul before the end of the year, with the French event also coinciding with the launch of a “Burberry Loves PRINTEMPS” capsule collection and a permanent pop-up space at the Parisian department store.
Nike has unveiled its full lineup of Zoom Hyperflights paying homage to China’s three largest cities: Beijing, Shanghai, and Guangzhou.
The “China” pack offers three distinctive designs, with Beijing: Lion featuring a golden-copper synthetic upper and intricate weave patterns. The Shanghai: Shark references the famed port city with a silver-tone upper and aqua accents. Guangzhou: Tiger features an orange and black tiger-stripe pattern inspired by the city’s dominance as a trade and manufacturing hub.
The pack has already launched in China and will launch globally in early August.
Nike has also announced that along with special edition T-shirts, it will release one pair of shoes per week on nikestore.com.cn, at the Nike Huaihai Brand Experience Store and at designated retail outlets.
Nike plans to unroll 10 Shanghai-themed models — ranging from basketball to running shoes, as well as urban sneakers — all imprinted with the word “Shen,” the old name of Shanghai, and “Luwan Never Gone 310103,” as a tribute to Lu Wan District, the birthplace of street fashion in Shanghai.
Luxury Swiss watchmaker Blancpain – owned by Swatch Group – has opened its largest boutique in the world, in the Xintiandi district of Shanghai, China. The store is the brand’s eighth in China.
Xintiandi is one of Shanghai’s most popular districts, a place where people love to stroll along the open streets lined with boutiques as well as cafés and restaurants with terraces.
The 600 square-metre Xintiandi flagship, spread over two floors, presents the brand’s finest creations and for the first time offers a range of additional services.
The new boutique offers an integrated customer service centre as well as a lounge bar where traditionnal Swiss-made foods can be enjoyed on the terrace overlooking the Xintiandi district.
US auto giant General Motors will build a $1.3 billion Cadillac plant in Shanghai after China approved the project, it said Tuesday as it seeks more luxury sales in the world’s biggest car market.
Construction of the plant — which will have annual capacity of 150,000 vehicles — will start in June, GM said in a statement.
The factory, the first in China dedicated to making Cadillacs, will come under Shanghai GM, a joint venture with China’s SAIC Motor.
“Shanghai GM has received the NDRC’s (National Development and Reform Commission’s) approval to build a Cadillac plant,” the statement said.
The huge investment marks a bet that GM, the largest US auto maker, will be able to win a larger piece of China’s rapidly-growing luxury vehicle market, in which German brands hold a 80 percent share.
Analysts say GM is a laggard in the segment, one of China’s fastest growing and most profitable given rising incomes in the country.
“GM needs to build a relatively high-end brand in China in order to improve its overall product line,” said Jia Xinguang, managing director of industry group the China Automobile Dealers Association.
“It also sees the growth potential in China’s high-end car market, so the establishment of the plant will allow it to enter the market and win a bigger share,” he told AFP.
China’s luxury car sector is dominated by German automakers such as Audi, BMW, Mercedes-Benz and Volkswagen though other European, Japanese and US brands are bringing greater competition.
China’s market for what the industry calls “premium” cars — costing from $32,000 to $190,000 — was 1.25 million vehicles last year, second only to the United States, according to consultancy McKinsey.
Premium car sales in China grew at an average 36 percent a year in the last decade, though that would slow to an annual 12 percent through 2020, McKinsey said in a report in March.
GM launched a Cadillac sedan, the XTS, in China earlier this year as it seeks to make inroads into the sector. That vehicle, priced from $56,800 to $92,500, is produced in China.
The firm plans to introduce one new Cadillac model a year through 2016 to boost annual sales of the marque from around 30,000 vehicles last year to 100,000 by 2015, a GM official said last month.
In the first four months of this year, GM sold 11,571 Cadillacs in China, according to figures previously released by the company.
“Our longer-term goal is to take Cadillac’s share of the luxury car market to 10 percent by 2020,” GM China president Bob Socia said.
Speaking on the sidelines of the Shanghai auto show, Socia also played down concerns of production overcapacity in China, saying GM plans to add four more plants by 2015 to meet demand.
GM has 12 joint ventures in China, producing passenger vehicles, commercial vehicles and light trucks with Chinese partners. Its total China sales for all types of vehicles rose 11.3 percent last year to a record 2.84 million units.
Famed French luxury brand Christian Dior is set to re-stage its Spring 2013 haute couture show for buyers and press in Shanghai, China on March 30.
For the first time since Belgian designer Raf Simons took over as creative director, the brand will be returning to mainland China and the country’s couture customers will be hurriedly booking appointments in the days following the show to place their orders.
The move isn’t a particular suprise: back in January Christian Dior CEO Sidney Toledano noted that China was the “big market of tomorrow” as the brand looks to expand its haute couture client base.
A store policy in the Shanghai bridal boutique of Chinese-American designer Vera Wang, which sees potential clients charged 3,000 yuan ($482) to try on a dress, has prompted accusations of bias.
The amount is payable in advance in order to book a 90-minute appointment at the store. The non-refundable deposit is deducted from the eventual cost of the gown but if a customer chooses not to buy one of the brand’s wedding dresses, then “the fee can be used toward other items in the store.”
There’s some upset that Wang’s Chinese customers are being treated differently to her clients elsewhere around the world. While the practice of ‘trying fees’ has been present in a number of Hong Kong stores, it’s a new trend for a global brand, and the first time that Wang’s bridal customers have been asked to set down deposits before even trying on a piece.
The brand explains the move as an attempt to “protect the copyright of the designer”. The Vera Wang release “also states that customers will be barred from taking photos or filming at the store.”
Italian menswear brand Corneliani has opened a prestigious new flagship store in Shanghai’s Citic Square, the exclusive shopping center on one of China’s most famous commercial and luxury-oriented streets, the West Nanjing Road.
The much-anticipated Twelve at Hengshan, A Luxury Collection Hotel, was unveiled last week on Shanghai’s tree-lined Hengshan Road.
A China-owned hospitality group is launching a new homegrown five-star hotel brand in Shanghai, reported Travel Daily Media Tuesday.
Bulgari Hotels & Resorts will open a new hotel in Shanghai in 2015, announced Bulgari China on its Sina Weibo microblog Thursday.
The new hotel, to be located in a riverside complex in the artistic district of Suhe Creek, will be the fourth for the luxury hospitality group, a joint venture between Italian jeweler Bulgari and Marriott International.