The legendary “it” bag and luxury status symbol, the Hermes Kelly, has been magnified by 15 times its original size for a special exhibit in London.

Luxury goods company Hermes teamed up with Selfridges to present the “Kellydoscope,” a unique customer experience that showcases, using video technology and special effects, what it feels like to be inside the iconic handbag.

The Kellydoscope, which stands 4 meters (13 feet) high, took more than five months to develop. Every detail of the regular-sized Kelly has been faithfully reproduced on the giant tan leather-bound and beige toile fabric-lined one.

UK-based department store chain Selfridges has unveiled the world’s biggest shoe department (35,000 sq ft) named Selfridges Shoe Galleries in London, designed by Canadian architect Jamie Fobert.

The Shoe Galleries houses more than 5,000 shoes from 120 brands, including 35 new labels and more than 30 exclusive styles designed just for the retailer.

The space includes 11 “apartment” boutiques for the department’s premiere labels – including, Christian Louboutin, Jimmy Choo, Chanel, Dior, Prada, and Gucci – which were each designed in accordance with the labels’ distinct looks.

The Intercontinental Group of Department Stores (IGDS) and the International Association of Department Stores (IADS) have named London shopping temple Selfridges the Best Department Store in the world.

Prestigious contestants including Bloomingdales in the US and Lane Crawford in Hong Kong were left behind when both groups announced the winner during the Global Department Store Summit in New York on June 13.

Designer Jean Charles de Castelbajac is following in the footsteps of Alexander McQueen, Vivienne Westwood and LV by taking over the windows of Selfridges.

Five of the store’s famous windows will also be inhabited for his time in the rooms, which runs between April 30th and June 30th.

According to his label, Castelbajac will literally create “an alien invasion of the city,” in which he will showcase his ready-to-wear collections.

Absolut worked with designer Natalia Brilli to design this Rock Edition.

The new bottle – wrapped in an exclusive package of leather and studs – pays tribute to the “vibrant, bold and irreverent world of rock”.

The studded leather bottle follows the success of the limited edition “Masquerade” and “Disco” bottles.

A gold-coated Cadbury’s Wispa chocolate bar could be the most expensive in the world – with a price tag of £961.48 ($1,630).

The special edition bar goes on sale as Cadbury relaunches the Wispa Gold after a massive Facebook campaign to bring it back.

The chocolate went back into production last month following a huge drive on the online networking site.