Here is a look at the new collection from Alacria Royal that was designed by Carl F. Bucherer.

The watches have diamonds and either traditional blue sapphires, orange sapphires, emeralds, or rubies.

The cases are in 18k white gold, and delicately reverse tonneau shaped with pretty linked bracelets.

Priced at 11100 Euro, this Boucheron Chouette ring in white gold with sapphire set features gorgeous amethyst and diamonds.

Hublot unveils a new version of its iconic Big Bang devoted to all those in love - Hublot Big Bang Saint-Valentin.

The extremely elegant and feminine chronograph watch reveals the full range of pink tones symbolizing warmth and purity of love.

The gold case of the watch is presented on an alligator strap in vivid pink. The bezel is paved with sparkling sapphires.

From Piaget’s new Limelight Paris-New York collection, this ring was unveiled at SIHH 2008, and is part of the New York Couture inspired part of the line.

The collection shows contrasts between the two fashion capitals of the world and their diverse fashion and architecture influences.

Loaded with 528 brilliant cut diamonds of approximately 7.17 total carats, this ring a shiner! Add to that 35 baguette cut diamonds totaling around 3.8 carats and luscious blue sapphires – about 2.64 total carats over 116 pieces.

Reversible fine jewelry has the lure of offering two looks for one price. It can sometimes seem gimmicky but that isn’t the case with this design. The reversible celebration bracelet from Aaron Henry is done in 18K yellow gold set with 54 diamonds. It flips to reveal multicolored sapphires and rubies for a whole different look. It sells for around $43,000.

The Mobiado Stealth phone is a tri-band Symbian Series 40 cell phone with Bluetooth, microSD slot, 2 megapixel camera, FM radio and MP3 player handset which also just happens to be ‘machined from one piece of solid aluminium with an inlay of one piece of sapphire crystal.’ Only 1200 of them @ £1450.00 per device…

The aluminum frame is created from aircraft aluminum to build a strong/stiff yet light body, it is filtered glass bead blasted, and then hard anodized coated to produce a rock hard ceramic coating with twice the thickness of traditional anodizing for the toughest of uses. The buttons are sapphire crystal and stainless steel, and the front screen and camera window are sapphire crystal.