The much anticipated Rolex Explorer designed by fragment design via the Bamford Watch Department has gone on sale today.

The watch is available in black/blue and black/green at colette and goes for 15,000 €.

Fragment design’s Hiroshi Fujiwara has teamed up with Rolex and Bamford Watch Department on a new Oyster Perpetual Explorer watch.

The Oyster Perpetual Explorer gets the blacked out treatment with blue detailing seen on the 3, 6 and 9 hour markers, the second hand and the fragment logo.

As part of its 2009 collection, Rolex unveils the new Rolex Datejust 36 mm.

In polished steel with either a white or yellow gold bezel emblazoned with 52 diamonds, the new Datejust 36 mm is a resolutely feminine version that continues the Datejust tradition.

The Datejust 36 mm classic pieces are available in eight different models each featuring exquisite dials (four floral motif dials, two mother of pearl dials and two wave dials).

Rolex is a brand of watch that has shown its elegance and sophistication in watch making. They are known in creating luxury watches and as part of their Oyster collection this 2008, they are releasing another variation of their chronograph made of the special Everose gold alloy developed by Rolex which contains gold, copper and platinum.

The case of this Cosmograph Daytona Everose is made with 18 carat rose gold which measures 40 mm. This watch also features its capability to endure shocks and magnetic fields through their Parachrom spiral.

This watch has a bezel with tachymeter surrounding the black dial. Its dial includes three sub dials for hour counter, minute counter and seconds counter in rose gold color. These sub dials accents the black dial with its contrasting color which makes it look more attractive. This watch also features an 18k gold oyster bracelet.

This luxurious Rolex Daytona Everose is now available and soon will be available in various types of bracelets.

In 1908 Rolex, the world’s leading luxury watch brand, was established. It has been the leading name in luxury watches and the symbol of exemplary performance and prestige for more than a century and to celebrate it, John Goldberger has collected the most beautiful and renowned designs for his book “100 Superlative Rolex Watches”

He has spent many happy hours browsing through watch shops, flea markets, conventions and auctions around the world for the past 35 years, collecting and studying vintage watches.

In this well-appointed volume he presents comprehensive descriptions of 100 of the finest Rolex watches ever made and provides an extensive overview of Rolex’s production, demonstrating the company’s innovation in the technical and aesthetic evolution of watch design with over 600 images and 400 descriptions illustrating

Edited by John Goldberger. Text by Giampiero Negretti. Each copy of 100 Superlative Rolex Watches is bound in green leather, with embossed gold lettering and comes in a slip case.

The Trossi Leggenda wristwatch, pictured right with its original owner, Count Carlo Felice Trossi, the racing driver who won the 1947 Italian Grand Prix, has sold at auction for a record 2.35 million Swiss francs ($2,157,760).

The large gold Patek Philippe watch owned by the Italian count, who was the president of Scuderia Ferrari and also raced speedboats, reached the highest price for a watch at Sotheby’s, the auction house said.

A gold Rolex from about 1980, known as the Oyster Daytona Paul Newman, sold for SwFr157,000 in the same auction.