Luxury watch maker Hublot has opened its first boutique in the Western United States in Beverly Hills, California.

Internationally recognized as a luxury capital, Beverly Hills is home to the world’s most exclusive stores, with Rodeo Drive at its epicenter.

The Hublot Boutique Beverly Hills is located in the heart of the city’s most prestigious shopping district, on Brighton Way at Rodeo Drive.

Leading luxury mobile phone manufacturer Vertu opened their latest U.S. boutique on Beverly Hills’ famous Rodeo Drive last week.

The Rodeo Drive location was strategically chosen for its reputation as one of the world’s most exclusive shopping destinations.

The LA Times reported that at the grand opening there were more than a few enthusiasts in attendance including music producer Quincy Jones and singer Seal.