March 20th, 2010

Luxury watch brand TAG Heuer has unveiled a new concept watch for its specially designed Tesla Roadster March 18 - and announced plans for a world tour.
To celebrate its 150th anniversary, Tag Heuer will send the Tesla Roadster around the world, leading a travelling exhibition of the brands timepieces.
At the centerpiece of the car’s console will be the Grand Carrera Pendulum, a 2010 concept watch specially designed to fit in the Roadster that was also launched at the event.
The all-electric Roadster, unveiled at the Geneva Motor Show, will travel some 37,000 miles — the first round-the-world tour by a zero emission GT car.

March 4th, 2010

Tesla Motors have teamed up with Swiss luxury watch company Tag Heuer to produce a special edition of its Roadster.
The vehicle will make its debut at the Geneva Auto Show this week. The idea is for both luxury brands to increase their global cachet.
Tag, which is unveiling a new tech-savvy watch on March 18, has yet to become a major presence in the U.S., while Tesla is still building its presence in Europe.
The car itself, designed by Tesla chief designer Franz von Holzhausen, integrates Tag design features into the dashboard, center console and exterior.

March 28th, 2009

Daimler today has unveiled the F-CELL Roadster, the latest in their line of “F-Series” concept vehicles, and it draws its inspiration from a diverse variety of automotive eras.
Controlled with drive-by-wire technology and utilizing a joystick rather than a conventional steering wheel, this whip is powered by a 1.2kW emission-free fuel cell system located at the rear.
It took a year and more than 150 trainees to create, but the entire project involved using “junior employees”, giving the company’s up-and-coming employees a creative way to learn how alternative-fuel systems come together.

December 10th, 2008

Mitsuoka, arguably the most interesting car company in Japan, has released another Japanese homage to a classic British automobile.
Their latest design the Himiko is an amazing mix of the British sports car- Morgan and the Mazda Mx-5. The company has taken the Mazda MX-5, one of the best driving roadsters in the world, and made it look like the British sports cars it so dutifully emulated back then.
The 2 L four cylinder engine and the six-speed automatic transmission generating 170 hp and 190 Nm torque allows three models of the good looking Himiko, like Himiko Standard, Himiko Premium and Himiko Hi Premium.

October 2nd, 2008

Mercedes have launched the latest iteration of their Mercedes McLaren SLR called the SLR Roadster 722 S. Not to be confused with the power output of the car, which stands at 650hp (478kW), the “722” labeling came from a race in 1955 in which Stirling Moss competed in a Mercedes Benz 300 SLR. The start time for Stirling Moss was exactly 7.22am.
The Mercedes McLaren SLR Roadster 722 S is based on the SLR Roadster but features numerous performance improvements.
The body of the 722 S, with the exception of two aluminum frames, is completely made of carbon-fiber materials just like the hardtop. It also features the same 650hp (478kW) and 604lb-ft (820Nm) output from a hand-built 5.5L supercharged V8.
The five-speed automatic carries over from the standard SLR lineup but has been specially configured to accommodate the engine’s very high torque, and allows the driver to choose between two sets of shift characteristics. As a result the SLR Roadster 722 S sprints from 0-62mph (0-100km/h) in just 3.7 seconds, and 124mph (200km/h) is reached in 10.6 seconds.
In addition, the 722 S still features a fully retractable folding roof designed to withstand the extreme speeds the car is capable of !
First sales will start in Europe in January, with pricing around the €520,0000/$750,000 mark (about €25,000/$36,000 more than the standard SLR Roadster) and only 150 units will be built in total. North American availability and pricing is yet to be announced.



