Tag Archives: Rio de Janiero

Rio Gets First ‘Ice Bar’ Ahead of Olympics

Yes, Rio de Janeiro has set up what might be the southern hemisphere’s first ice bar in a tropical setting. Outside, workers are sweating in the tropical heat as they rush to finish building Rio de Janeiro’s Olympic venues.

In stark contrast, inside the Brazilian city’s newest bar, you need a parka and gloves to keep your fingers from freezing to your drink.

Using 130 tonnes of ice, a supermarket chain has built Rio’s first “ice bar” in the upscale beachside neighborhood of Barra da Tijuca, complete with ice sculptures of the Christ the Redeemer statue and Sugarloaf mountain, two icons of the city.

Brazilians are known for saying they like their beer “stupidly cold,” but the bar takes that to a whole new level: the temperature dips as low as -10 degrees Celsius (14 Fahrenheit).

The thermometer outside meanwhile registers temperatures in the 40s (over 100 Fahrenheit).

Similar bars have already been launched in other parts of the world, but never in the tropical swelter of Rio. Believe it or not, ice bars have emerged in Hong Kong, Singapore and Mumbai. It is always fun, if a little crazy, to bring that sort of atmosphere to the tropics.

“This is an idea we brought over from London… from European cities, mainly. The big difference, the funny part, is doing it in a city like Rio,” said Jose Rafael Vazquez, director general of the supermarket chain behind the bar, Prezunic.

Admission is by invitation only. To get an invite, shoppers have to buy about $15 worth of the beer that sponsors the bar.

Patrons get a parka and gloves when they arrive, then proceed to an intermediary room heated to 17 degrees.

After getting acclimated for five minutes, they enter the frosty realm of the purple- and blue-hewed bar, where the chairs, couches and tables are all made of ice.

Just 20 clients at a time can enter the bar, which is near the 2016 Olympic park, and they can only stay for 20 minutes. Prezunic says it is expecting 20,000 visitors in two months.

Pestana Rio Atlantica

Beer hotel opens on Copacabana beach for World Cup

Pestana Rio Atlantica

Beer brand Budweiser will be taking over a five-star hotel in Rio de Janeiro during the World Cup, where the company will be throwing soccer star-studded events along the iconic Copacabana beach.

For four weeks, Copacabana landmark the Pestana Rio Atlantica will carry the Budweiser banner in a major marketing campaign during the biggest single-event sporting competition in the world.

The Budweiser Hotel by Pestana will unfurl the red carpet the day the games open on June 12 and feature DJ Nicky Romero.

Throughout the tournament the hotel will host marquee events attended by Brazilian soccer heroes such as ‘Bebeto,’ ‘Dunga’ and ‘Cafu’ and French player Lilian Thuram.

Popular for its rooftop pool and sweeping views of the beach, the hotel also features outdoor and indoor bars.

Budweiser Hotel by Pestana

copacabana palace hotel

Rio’s Copacabana Palace gets a makeover

Copacabana Palace

The Orient-Express group, owner of the Copacabana Palace in Rio de Janeiro, has spent 20 million dollars on a massive renovation of this luxury Brazilian hotel.

The establishment’s 145 suites and rooms have been remodeled with new furniture and fabrics, giving these intimate spaces a new lease of life.

Most of the bathrooms have undergone an expansion as well as been treated to a new design. They have been fitted with porcelain enamel bathtubs and double countertop wash basins trimmed with marble.

The hotel now also boasts two luxury boutiques — called 1923 and Vila Copa — in which guests can buy clothes, accessories, swimsuits and one-off pieces designed by local and international designers.

Meanwhile, the reception has been enlarged by 80 percent, creating the impression of elegant spaciousness upon guests’ arrival. The stairs, made of Carrara marble, have also been widened.

The restaurant of the Copacabana Palace, The Cipriani, was given a facelift in 2011. Entirely renovated with innovative design elements, the gastronomic establishment reopened in September 2011.

The conclusion of the renovations marks the kick-off of a year of festivities on the occasion of the luxurious Brazilian hotel’s 90th birthday. Prices start at R$1250.00 (US$610) per night.

Copacabana Palace lobby