Tag Archives: Rihanna

Kylie Jenner for Puma

High Fashion Sportswear Brand Ambassadors

The worlds of fashion and sport appear to be on a collision course, as brands such as Puma, Nike, Adidas and Reebok line up celebrity collaborations. Now, even models are keen for a slice of the action, as the traditional goal of a brand ambassador contract with a couture fashion label is shifting to include and indeed favor major sportswear brands. Truly, it looks like sportswear brands are on the verge of of recapturing the pinnacle of fame that they once occupied

Kylie Jenner, Cara Delevingne, Naomi Campbell

While models are lining up to pose for sportswear brands, the labels themselves are also only too happy to sign up stars of the runway, who are now almost as popular as sporting icons.

As well as bringing sneakers back into vogue, sports brands have successfully launched into fitness fashion, two segments that models know inside out. And so, the industry’s heavyweights have spared no expense to sign up the services of the most popular models of the moment.

Karlie Kloss stars in the Adidas x Stella McCartney campaign. © Adidas

Karlie Kloss for Adiddas

In the space of just a few seasons, Puma has bagged Kylie Jenner, Liu Wen, Naomi Campbell and Cara Delevingne. Nike – usually known for collabs with sports stars – has signed up Joan Smalls and Cindy Bruna through exclusive partnerships with luxury labels. Adidas has teamed with Karlie Kloss, Lexi Boling and Sara Sampaio.

The latest brand to score a big name signing is Reebok, with the sublime Gigi Hadid. Bella’s sister slipped on a pair of boxing gloves for the brand’s latest campaign. Fashion addicts are already wondering what the labels have in store for the coming seasons, as competition hots up in the sportswear arena.

Following the lead of celebrities

Models’ taste for sportswear brands hasn’t come out of the blue. Global celebrities trod the sportswear path long before runway queens. Rihanna, for example, has been a creative director for Puma since 2014, with a hit Fenty x Puma by Rihanna collection. Such celebrity collaborations have helped draw models into the world of sport.

The Barbados-born singer isn’t the only celebrity joining the party, as rapper Kanye West has teamed with Adidas Originals to design sneakers and a clothing line.

Rihanna posing with models from the Fenty X Puma runway show.

Rihanna posing with models from the Fenty X Puma runway show.

The buzz surrounding sportswear has filtered into catwalk styles over the last couple of seasons, with sporty silhouettes featuring sweaters, track pants, sneakers and outdoor wear spotted on the runway. Fashion houses have also jumped on board the trend, notably with NikeLab. Givenchy creative director Riccardo Tisci and Balmain’s Olivier Rousteing have both teamed with the famous American brand.

Rihanna Fenty x Puma SS17

Rihanna Fenty x Puma SS17: Antoinette Athleisure

Rihanna’s Paris Fashion Week debut was an answer to the implausible question “How would Marie Antoinette rock streetwear?” According to the award-winning singer, members of Antoinette’s VIP club will sport slinky lingerie, slip dresses, and bodices with pearls and fans (worn on the hip) as accessories. The collection’s palette didn’t differ much from the colors inside a macaroon shop – classy pale pink, pistachio, caramel and chocolate hues. Three of the models at the Fenty x Puma SS17 show wore edgy yet feminine pearl lip piercings.

The models showcased the collection at an aristocratic mansion close to the Champs-Elysees. The closing of the show saw the singer/designer in a pale pink ballgown with a Puma fan on a string of pearls, clearly declaring herself the queen of the show.

The PFW offering was a big contrast to Rihanna’s first collection (showcased at New York last year) that was strictly sportswear and monochromatic. She later explained that she got her inspiration from a visit to the Palace of Versailles, where she shot a campaign for Dior. “I was blown away to be in the halls and the rooms that Marie Antoinette roamed through. Those things stay with you.”

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Fenty-Puma-by-Rihanna-campaign

Fenty Puma by Rihanna Finally Arrives in Stores

The wait is finally over – the first of the Fenty Puma by Rihanna collection has finally dropped in stores worldwide. The Barbadian artiste, who joined the German sportswear giant as creative director two years ago, is the creative juice behind the Japanese-infused goth aesthetic throughout the collection.

The provocative collection is a seamless amalgamation of athleisure and streetwear – a look Rihanna has perfected herself – and sees exaggerated volume and proportions and gender-bending silhouettes. The predominantly monochromatic series sees everything from a floor-sweeping maxi dress to a laced-up bra and show-stomping Sneaker Heels.

“This collection is not only a representation of who I am and how I dress, but also pushes the boundaries of what I wanted to create with PUMA” says Rihanna, “I wanted to take PUMA to a new place with something unpredictable and unexpected. It’s Japanese street culture with a haunting twist. I played with texture and silhouettes and all of the fabrics are luxurious. I reinterpreted the traditional in my way.”

Find out all you need to know about the Fenty Puma by Rihanna collection on L’Officiel.com now.

guo-pei

Guo Pei: Empress of Chinese Couture

Childhood dreams have led the diminutive Guo Pei down the unlikely path of becoming a couturier whose stunningly realised works have found home on the backs of Rihanna and the social elite in China, and in museums worldwide. We speak to the Chinese designer on her inspiration, her unique perspective on oriental design and the difficulties she’s faced as an Asian designer.

How did you get started in fashion?

I always dreamt of making beautiful dresses as a little girl. At an early age, I felt I had a particular way of creating – that’s why I learnt to sew. I’ve also always been influenced by China’s traditional culture and by elements from the imperial and royal past, especially elements that represent royalty of the highest level.

What excites you about designing clothes?

The ability to offer someone something new and fresh, and to give them a sense of satisfaction.

guo-pei

Why did you decide on making clothing that’s so intricate?

Simply because I love making beautiful, elegant clothes. My clothing involves complicated processes that reflect a culture of quality, and I hope wearers can feel my emotion and spirit, and see that the clothes embody the spirit of quality and heritage, and depict the essence of human wisdom, civilisation, and culture.

What are the challenges you’ve faced in your work?

To me, each day and each step I take and make in Chinese fashion is unprecedented. When I was on the verge of failure, I walked my own path. Survival, sticking to what I believe in – that’s the real challenge. But I don’t see this as a difficulty. There’s no pressure, really. I love what I do.

guo-pei

Do you face any difficulties being a female and Chinese designer?

I don’t see any specific difficulties. Even though the industry is mostly led by men, there are many talented and renowned female designers, Chinese or not. But women can bring a unique charm and beauty in their perspective and interpretation of things. The old master [Karl Lagerfeld] is the one maintaining the fashion empire of Chanel, but we can’t ignore the fact that the brand was created by a woman who is an excellent example of female representation. As an Asian woman, I hope I can use my perspectives to bring a unique aspect of beauty into the spotlight.

Do you think there is a difference between French haute couture and the work you’re doing?

I’ve been doing custom work at Rose Studio from day one and I’ve developed a very rigorous production process. But it took more than a decade after starting my studio before I had the chance to get close to and understand haute couture. At the time, some friends of mine in the Paris fashion circles said to me, “Guo Pei, all you’re doing… is couture”. I think it has always been somewhere in my soul. So what I am showing on the catwalks these days in Paris is essentially no different from what I show and present to my clients. The only difference is the tension, performance and strength of the catwalk.

guo-pei

It’s interesting to me because you seem very focused on making Chinese fashion, rather than designing something global or European-based. Why is that so?

I grew up in Beijing where there was the integration of a multi-ethnic Chinese culture and a historic city. The essence of traditional Chinese culture is, to me, the greatest treasure. I want these influences from deep in my heart to transform something in the design. Every old building, royal costume and piece of fine jewelry… these superb technological feats are worth learning about. In my January 2016 haute couture show in Paris, we showed exquisite traditional Chinese embroidery, but integrated it with Western silhouette and cut – a good combination of the beauty of East and West.

Do you think oriental design has the potential of global appeal?

I feel, in terms of beauty, that the East and West are the same. The only difference is that the West is more outgoing whereas the East is more introverted. But if there is mutual exchange and understanding, both sides can attract each other. I think Western designers want to understand Eastern fashion and beauty through the works of Chinese designers.

Which designers most inspire you?

The one who influenced me the most would be Mr Christian Dior. And, of course, early designers like Balenciaga and Yves Saint Laurent for their exquisite tailoring, cutting and design. However, the process of finding ideas and inspiration often begins in museums, where there is an inexhaustible collection of creative design and a fine collection of human wisdom.

guo-pei

You’re known for dressing the social and political elite in China, who order couture from you. Do you have any plans to design ready-to-wear?

Right now, I’m putting all my focus on doing couture. I think in order for me to do ready-to-wear or other fashion products well, I would need a really big team – I’d have to build a fashion empire! Unless I have more people joining the team, I would prefer to do my best at what I’m good at.

Rihanna gave you a lot of international exposure. What’s changed since that night at the Met?

The partnership with Rihanna was really a chance for her to be the focus of attention on the red carpet. But it was also a chance to give my work a new interpretation. It allowed me to get attention and coverage from the world’s major media. The foreign press was shocked that the dress, which was a very technically challenging piece, took nearly two years to realise. It showed people a different image of China: It’s no longer a backward economy, no longer just a source of cheap labour, no longer a rough workshop. Those images were replaced by 5,000 years of Chinese cultural heritage.

You’ve been in the fashion business for about 30 years now, what do you think has changed from when you first started?

I’ve stuck to my goal which has always been to be very confident, to want to make the most beautiful and the most valuable clothes, to represent this era of technology and humanity, and to showcase the height of the manual techniques of fashion. I’m going to continue moving forward as a Chinese brand on the haute couture stage.

This article on Guo Pei first appeared on L’Officiel Singapore’s August Issue.

Dior, Rihanna Collaborate on Sunglasses

The names Rihanna and Dior might not seem like much of a match but the latest collaboration between the two speaks otherwise. For her second collaborative project with the French House, the Grammy Award-winning singer designed (from scratch, no less) a series of very futuristic looking sunglasses.

Inspired by the visor of Star Trek’s La Forge, the collection sees the frame in six color variations, including silver, pink, blue, green, red and a 24k gold-plated version. This may be the first time Dior has given its ambassador an opportunity to partake in the design process, but Rihanna is more than qualified. She released her Fenty Puma by Rihanna collection at New York Fashion Week in Febuary, and has since worked with Manolo Blahnik on a range of denim-centric footwear.

“We are very pleased to partner for the second time with Rihanna,” said Dior chief executive officer Sidney Toledano. “She is an artist, an entertainer, an entrepreneur, a philanthropist, and a style icon for today’s generation.”

Read more about the collection on L’Officiel.com now.

Off Runway: Tribute to Women in Dior

If you have ever wondered about all the famous figures to have worn Christian Dior since 1947, you should turn to France’s Christian Dior Museum, which is holding a special exhibition on just that subject. Housed in the iconic fashion designer’s childhood home in Granville, Normandy, the summer exhibition entitled “Women in Dior – Sublime Elegance of a Portrait,” (Femmes en Dior – Sublime elegance d’un portrait) runs from May 5 to September 25, 2016.

The exhibition pays homage to the stylish women – princesses, First Ladies, fashion icons, movie stars, musicians and more – who have worn garments designed by the French fashion house, exploring the relationship between the different Dior pieces and their famous wearers.

After being sketched by the designer, crafted in the atelier and presented at the traditional catwalk shows, haute-couture garments are carefully chosen by the women of the world. Selections are made in function of tastes and personalities or with specific events in mind.

“Women in Dior – Sublime Elegance of a Portrait,” organized by fashion historian and curator Florence Müller, honors these famous figures and the key moments in their lives that saw them create an unbreakable bond with the Dior pieces they wore.

The exhibition focuses on the elegant women who have showcased Dior’s dresses, garments and accessories in style, from 1947 to the present day. Their personality, style and key moments from their lives are explored through a selection of dresses, photographs, letters, paintings and drawings.

The Christian Dior Museum pays homage to Princess Grace of Monaco, Lady Diana, Leonor Fini, Olivia de Havilland, Jackie Kennedy, Francine Weisweiller, Marilyn Monroe, Charlize Theron, Liz Taylor, Mitzah Bricard, Edmonde Charles-Roux, Natalie Portman, Jennifer Lawrence, Marion Cotillard and Rihanna.

Among the exhibition’s striking portraits, Lady Diana can be seen on a trip to Buenos Aires, Argentina, in 1995, carrying the bag that would become the iconic Lady Dior. Similarly, Rihanna can be seen attending Dior’s 2016 spring/summer ready-to-wear show, held in Paris, France, in 2015.

The exhibition will be accompanied by a book, also entitled Women in Dior – Sublime Elegance of a Portrait, written by fashion journalist Laurence Benaïm and published by Rizzoli. The book takes a closer look at the famous figures who marked the history of the French fashion house, exploring their tastes, their memories and – of course – their Dior ensembles.

Balenciaga FW 2015

Balenciaga Runs First Menswear Show

When Balenciaga took on Demna Gvasalia from Vetements, it was no doubt a surprise. The underground label was well known for its subversive low-key nature, going against many of the mainstream conceptions of fashion, such as eschewing the traditional runway for unglamorous locales. Yet, Vetements has gained steam among celebrities such as Kanye West and Rihanna, and it seems that this slow trajectory of underground momentum was what attracted Balenciaga to take a risk on Gvasalia. Now, Balenciaga will be staging their first ever menswear collection for Spring 2017 with Gvasalia at the helm for Paris Fashion Week in June.

In a comment to WWD, Balenciaga chief executive officer and president Isabelle Guichot noted, after they took on Gvasalia in place of Alexander Wang, that they were looking for “somebody that has a vision and [is] capable of reshuffling the cards”. Certainly, now seems to be the good season for spinning things around, with the whole list of designers being shuffled out of various top brands in what seems to be widely known as the industry’s variant of musical chairs. Perhaps Balenciaga is betting hopes on another kind of Hedi Slimane to push things to further heights.

Vetements’ aesthetic is also known for its gender fluid lines and androgyny. All that makes for anticipation of a very interesting menswear show come June.

Spring/Summer 2016: 4 Celebrity Collaborations

It’s always fun to learn of celebrity collaborations with notable brands. Here, we take a look at some of the most anticipated lineups for Spring 2016 you’d want to include on your shopping list.

Rihanna for Manolo BlahnikManolo-Blahnik-Rihanna

Rihanna isn’t showing signs of slowing down when it comes to collaborations. This spring, she adds yet another exciting project to her busy fashion plate with famed luxury shoe designer Manolo Blahnik for a capsule footwear collection entitled “Denim Desserts”. The collection includes six models: ankle boots, stilettos and thigh-high boots. The embroidery and beading featured in the designs, are inspired by the award-winning singer’s many tattoos.This very limited-edition collection goes on sale from May 5 in Manolo Blahnik stores in London, New York and Hong Kong.

Sonia Rykiel & Robert ClegerieSonia-Rykiel-Robert-Clergerie

One of Robert Clergerie’s most iconic designs makes a come-back from the 1980s with the help of Sonia Rykiel. The closed-toe wedge sandals with an ankle strap that sealed the brand’s success got a breath of fresh air with bejweled, striped and sequined designs. Fans looking to embrace the iconic style of the ‘80s can do so in June when the updated designs head to both brands’ stores.

Liberty London for Uniqloliberty-london-Uniqulo

Uniqlo has quietly edged into the top spot for designer collaborations after working with some of the industry’s best – think Pharrell Williams, UNDERCOVER and Jil Sander. This season, in celebration of Liberty London’s 140th anniversary, the Japanese chain brings a selection of charming floral prints by the English label to bloom on 20 Uniqlo designs, including T-shirts, dresses, pants and lightweight down jackets for women, men, children and babies. The range is out now in stores and online.

Kendall & Kylie Jenner for Neiman MarcusKendall-Kylie-Jenner-Neiman-Marcus

Kendall and Kylie Jenner have taken over the world one Instagram post at a time, and now they’re about to take over our wardrobes too. The capsule collection of chic, high-end pieces designed for Neiman Marcus as part of the label’s “#OnlyatNM” program sees moto jackets, shorts and maxi dresses designed by the powerhouse sisters, and is available in the luxury label’s stores or online at neimanmarcus.com.

 

Beauty Trend: The Bleached Brow

For a while now, we have seen the bold brow bask in its moment under the sun and while this writer is a fan, it seems that its reign is now over. If the runways during the month of Fashion Week (Yes, we are still talking about it) have been any indication, then I guess it is time to put those eyebrow pencils down and embrace the bleached brow. While Rihanna and Cara Delevigne were some of the more prominent names in the bold, tapered brow brigade, the former has now switched camps from the looks of her cover of Vogue’s April issue.

As seen on the runway, there are several advantages to rocking a lighter, or even bleached, brow. For one thing, it makes makeup look more dramatic, as illustrated by Giamba in Milan and Givenchy in Paris, where the model’s brows were bleached so much that they appeared invisible, contrasting with heavy kohl eye makeup for an ethereal effect. At Giorgio Armani in Milan the look was more ‘scuffed out’, lending a softness to the face that exposed the models’ beautiful bone structure. It can also be a useful trick for making hair dye jobs look more natural.

An alternative to bleaching your brows is the use of make-up. Using “Eye & Brow Maestro” in shades 8 “Greige” or 13 “Platinum” from its upcoming Runway Fall/Winter 2016 Make-up Collection, Armani lightened the models’ brows to lessen its impact. Another option to temporarily lighten your brows, is a root cover up such as Space NK’s “Colour Wow” in a hue lighter that your natural hair color.

To maintain the look for a longer period, you could turn to bleach but do so with great caution. If we were in your shoes, then we would probably spend some time watching beauty vloggers such as Ellebangs who suggests using a facial hair bleach product such as ‘Jolen‘, and online lifestyle guru Kandee Johnson agrees, opting for Sally Hansen’s ‘Creme Hair Bleach‘. Johnson advises that the cream should be mixed to the consistency of ‘whipped butter’ before using the supplied spatula to apply the product to the brow, staying as close to the hair as possible to avoid irritating the skin. She recommends leaving the product on for two minutes and checking the progress every minute after that, until the hair is the desired tone. Once you are happy with the hue she advocates, use a face wipe to clean off the mixture, before washing the face thoroughly (being careful not to get bleach anywhere near the eyes) and moisturizing to soothe.

New York Fashion Week: Runway Beauty

As the first of the classic fashion weeks (not counting haute couture of course), the runways of New York have provided some bold makeup looks. Brands unveiled their Autumn/ Winter 2016 collections to the fashion elite (and the world via Instagram and Twitter) and many designers provided interesting visual treats.

Makeup for Altuzarra (Left) and Tadashi Shoji

Altuzarra (Left) and Tadashi Shoji

For Fenty x Puma, Rihanna’s debut show sent models down the ramp with Goth style looks. Contrasting whited-out, slicked back roots and rich black lips for a dramatic pout stole the crown for boldest of the lot. Other designers such as Altuzarra, Tommy Hilfiger and Tadashi Shoji chose to focus on the eyes. Altuzarra paired rosy lips with abstract spiky liner that ran under and over the lids. Using bright gold glitter on the lids, Hilfiger channelled fun festivity while Shoji chose a sultrier look with gold toned smoky eyes with a bronze base.

Makeup for J.Crew (left) and Tommy Hilfiger

J.Crew (left) and Tommy Hilfiger

At J. Crew the look was cleaner and pulled together, featuring a deep pink lip that stood out against a luminescent base, with brows filled in and neatened up to keep the effect sleek. Tory Burch took a similar approach, opting for a neutral but opaque lip offset by bold brows and a low ponytail with a strict center parting, while Victoria Beckham channelled the same vibe, opting for a matte base and using a dab of color at the inner corner of the models’ eyes to open them up.

Makeup for Tory Burch (left) and Victoria Beckham

Tory Burch (left) and Victoria Beckham

Meanwhile makeup was off the menu at Alexander Wang, where the models’ faces looked freshly scrubbed, save for a hint of burnished golden shadow rubbed around the eye sockets. Brows were bleached and bangs cut high to emphasize the quirky look.

Makeup for Alexander Wang

Alexander Wang

rihanna puma travis scott

First design out from Rihanna Puma collection

rihanna puma travis scott

Sports wear manufacturer Puma has unveiled the first fruits of a collaboration with Barbadian singer Rihanna and her Fenty label.

Leading the Puma By Rihanna Collection is the Puma Creeper, which remixes the classic Puma Suede design “with a little bit punk and a little bit rebel.” Musician and record producer Travi$ Scott was a creative director for the Puma Creeper photo shoot.

puma rihanna Creeper

A limited edition Creeper was made available September 14 with a global rollout from September 18. Early sales will take place at a Bowery Street pop-up in New York, September 15-17.

Riri by Rihanna

Rihanna Announces New Fragrance, “RiRi”

Riri by Rihanna

Singer Rihanna announced on her Twitter account yesterday that a new perfume called RiRi by Rihanna is about to launch.

RIHANNA STARS IN LATEST DIOR CAMPAIGN

The fragrance is “coming soon,” she revealed, accompanying a publicity image in which the star is pictured in pink gloves and pearls with the bottle, filled with pink juice, in the foreground.

Rihanna’s previous fragrance, Rogue Love, hit stores last year in time for the holiday season. That women’s fragrance followed closely behind Rogue Man, which launched the same year; among the other scents she’s released are Nude and Reb’l Fleur, her debut 2010 perfume.

Rihanna PUMA forever faster

Rihanna’s First Ad For Puma Released

Rihanna PUMA forever faster

The brand ambassador and creative director of sportswear brand Puma has finally appeared in her first ad for the brand.

The 27-year-old star struck a pose in a visor, crop top, leggings, and jumper tied around her waist paired with Puma’s new Pulse XT trainers.

Barbadian singer, actress, and fashion designer Rihanna is the face of the new campaign for Puma sportswear brand

Rihanna joins fellow brand ambassadors Meek Mill and Usain Bolt for the Forever Faster campaign.

Dior Secret Garden IV

Rihanna and Dior release extended Secret Garden video

Dior Secret Garden IV

Dior unveiled their Secret Garden IV campaign last week, featuring Rihanna, and on Tuesday they released a longer version of the video.

Footage follows Rihanna cloaked in a form fitting gown, moving sensuously down the halls and through the gardens Chateau Versailles outside Paris.

The video, directed by Stephen Klein, was created to promote the Esprit Dior Tokyo collection. The only light sources are candles and the moon.

The natural light is used to emphasize the metallic aspects of the creations, which include a sparkling sequined gown, metal-crafted earrings and the Diorama handbag with a metal closure.

Rihanna Dior Secret Garden campaign

Rihanna stars in latest Dior campaign

Dior has unveiled its latest campaign, featuring a designer-clad Rihanna using the French château of Versailles as her midnight playground.

“Secret Garden IV” is the fourth film in a mini-series directed by Steven Klein for the fashion house. It sees the Barbadian singer, dressed in various outfits from the label’s Fall 2015/2016 collection, dancing through the palace’s corridors and gardens after nightfall.

The accompanying music, “Only If for a Night” by Midas, will appear on the Barbadian pop star’s upcoming album, set for release this month.

Rihanna Dior Secret Garden campaignRihanna Christian Dior Secret Garden ad campaignRihanna Dior Secret Garden ad campaign

Shot by Steven Klein in Versailles, the photos have Rihanna modeling bags like the Diorama while posing in the palace and moonlit garden.

Rihanna Christian Dior Secret Garden campaign

The brand also announced Jennifer Lawrence as the face of Dior makeup line just days ago.

Rihanna in white Pumas

Rihanna Named Creative Director Of Puma

Rihanna in white Pumas

Rihanna has signed as creative director for sportswear brand Puma and will work on a women’s capsule collection of clothing and footwear.

Two tweets from the singer Tuesday indicated that she was in Germany and seemed to suggest that she would be repping the label.

Now a report published in WWD has confirmed the news. In addition to being a global brand ambassador, the 26-year-old “will work with Puma to design and customize classic Puma styles as well as create new styles to add to the Puma product portfolio,” the brand told the publication.

Rihanna's Instragram account

“Signing Rihanna is a fantastic step for Puma,” explained Puma’s chief executive officer Bjørn Gulden who praised “her global profile, her charisma and individuality, her ambition.”

Rihanna has previously worked on capsule collections with UK high-street brand River Island (collaborating with her friend Adam Selman).

In addition she has also created cosmetics with American beauty brand MAC and has modeled in campaigns for Parisian fashion house Balmain and Italian brand Gucci.

MAC Viva Glam campaign

Rihanna and MAC readying Viva Glam

MAC Cosmetics and Rihanna have teamed up again for the launch of a new Viva Glam lipstick.

MAC Viva Glam campaign

The star has designed a new shade of lipstick and ‘Lipglass’ lipgloss for the company, which will donate 100% of the purchase price to fighting HIV and AIDS.

Rihanna explained the difference between the Viva Glam shade and RiRi Woo: “For VIVA GLAM Rihanna, I added a little bit of frost, so the texture is more shiny — not as matte as RiRi Woo.”

“To me makeup is a major accessory. It can change an outfit, it can make the outfit, it can be the outfit, and that’s why I like to play with it. Lipstick can glam up a whole look — especially in red.”

The Viva Glam lipstick will hit stores in February.

Rihanna For Balmain

WATCH: Balmain and Rihanna behind the scenes

Balmain has revealed some behind the scenes shots of its latest campaign, which features pop star Rihanna. Three new videos released by Balmain show the atmosphere on set as the fashion brand created its Spring-Summer 2014 campaign.

“I’m really thrilled that we have Rihanna for this campaign” explained creative director Olivier Rousteing, who decided to create the collection around her after the popstar visited the Balmain studio. “She’s powerful, she knows how to mix beauty, she’s boyish, she’s strong, she’s the new icon,” he added.

Styled by Mel Ottenberg and shot by Inez van Lamsweerde and Vinoodh Matadin, Rihanna also appears in the videos. The 25-year-old was excited about the collaboration: “Balmain has been a brand that I’ve loved for so long, and now to actually get to work with them, it’s brilliant.”

Makeup duties were carried out by Yadim, who decided to focus on the singer’s own beauty: “We kept it really natural; the clothes are so amazing that you don’t really need any gimmicks.”

Rihanna For Balmain

Rihanna For Balmain

The Parisian fashion brand has unveiled its Spring-Summer 2014 advertising campaign, which features the Barbadian pop star Rihanna.

Styled by regular collaborator Mel Ottenberg, the pop star was photographed by Inez van Lamsweerde and Vinoodh Matadin in New York City in early November 2013.

Rihanna For Balmain

Olivier Rousteing, Balmain’s Creative Director was clearly very excited about the collaboration: “dreams do come true… When the woman that inspires you wears your creations, your vision feels complete.”

“Not compromising, fresh, modern, the icon of my generation, Rihanna embodies my vision of Balmain in this new campaign. In front of the camera, she makes you feel like she is the only girl in the world.”