Last night the much anticipated Ralph Lauren 4D events took place in London and New York, celebrating 10 years of being on the web.

Larger-than-life models, Polo players four stories tall, and iconic accessories such as the Ricky Bag, ties and belts all appeared to wrap the length of the building.

The installation also gave the illusion that images were extending beyond the building and floating out into space toward the audience, complete with music.

The Tartan Leather iPad Case features a rich dark leather with the tartan pattern imposed onto the leather itself.

The interior of the Ralph Lauren iPad case is lined in solid calfskin with a lightly padded plaid sleeve for added protection.

The iPad case as well as other accessories in a similar light are available now at RalphLauren.com.

In honor of the tenth anniversary of its US e-commerce site and to toast the recent launch of its UK version, Ralph Lauren is staging one-of-a-kind public 4D fashion spectacles tonight (November 10) at its new Madison Avenue location in New York and its Bond Street flagship in London.

The sensory experience will involve ambient sound and even a mist of Ralph Lauren fragrance as the facade of its two flagships light up with projected images of giant models and polo players towering over the crowds at four stories tall.

The public art shows will illuminate the evening sky and give audiences the impression that the virtual models are gliding towards them.

Ralph Lauren has opened the doors to a palatial store last month on Madison Avenue in Manhattan. It is built as an extension of the Polo flagship across the street at the Rhinelander Mansion.

The 22,000-sq-.ft. store, reminiscent of the grand Beaux-Arts architecture of the early 20th Century, is dedicated to Lauren’s Women’s and Home collections.

The boutique offers a made-to-measure department for bespoke tailored pieces, an on-site custom monogramming department and a fine jewelry boutique.

For Autumn, the prestigious Ralph Lauren kicks off its campaign with this short but tasty video for their Purple Label range.

Dedicated to the highest level of quality and elegance, the line is considered the ultimate expression of luxury for the modern man.

New York-based Luxury Lab has released its second annual Digital IQ Index of Luxury Brands.

The study quantifies the digital competence of 72 global luxury brands by accessing brand websites, digital marketing strategies, social media initiatives and mobile applications.

The Luxury Brands that ranked at the top of this year’s Index were Coach, Ralph Lauren, Louis Vuitton, Gucci, Hugo Boss and Burberry respectively.