Rolls Royce is the ultimate in luxury and now their new concept car makes driving even more luxurious for women.

The Rolls Royce 200EX Concept has a feature that “auto-senses to hold your purse.”

A purse pop out section of the back seat complete with wings to support the width of the purse, and as soon as it senses your purse, it automatically has a piece that slides up to give it a little squeeze and hold it in place.

This versatile crocodile coin purse is lined with cognac brown leather. There are two credit card slots in the inner compartment, hidden behind two note holders secured with a leather strap and snap button.

The front section consists of an extendable coin pocket secured with a envelope flap.