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Printemps Store Paris

Le Printemps celebrates its 150th anniversary

Printemps Store Paris

The famous department store and tourist draw on the Boulevard Haussmann in Paris is celebrating its 150th anniversary this year.

Le Printemps is French for spring, so it is only fitting that the anniversary celebration will begin this Friday, March 20, on the first day of the season.

A heritage of innovation and elegance

From the opening of the department store in 1865, Jules Jaluzot aimed to set Le Printemps apart from the competition, and the name reflects this desire for originality. At the time, most rival stores were named either for their founders (Harrods, for example) or their pricing policies (Le Bon Marché roughly translates as “the good deal”).

Jaluzot chose to break the mold, emphasizing Le Printemps as a place where “everything is new, fresh and lovely, just like the name.”

This slogan was accompanied by an annual event, La Fête du Printemps, which celebrated the arrival of spring by handing out violet bouquets to customers at the store’s entrance.

Pink and plenty of flowers

As part of the anniversary celebration, the store’s facade and window displays will be decked out in pink — and particularly in Le Printemps’ signature Rubine Red shade — and in floral motifs.

Japanese artist Hiroshi Yoshii has created Rose, a new pink mascot that will be the face of the festivities. In addition to appearing inside the store in special edition products, the character will greet passersby on the Boulevard Haussmann as a giant 13-foot statue.

Floral prints and the color pink will also make their way into some 1,000 items designed by 400 fashion, beauty and design brands exclusively for the 150th anniversary. These special edition products will be available at Le Printemps stores and through a dedicated platform online.

Tasty treats and festive window displays

Of course, no department store celebration would be complete without special window displays, so Le Printemps has invited 11 French and international artists to lend a hand. Each will stage showcases of some of the exclusive items designed for the anniversary.

The Parisian department store has also partnered with La Maison du Chocolat, which will present multiple exclusive chocolate creations in the atrium from March 20 through the end of spring.

Shoppers can also take advantage of eight food stands set up along the store’s facade on the Boulevard Haussmann, which will serve sorbet, hot dogs, waffles, chocolates, cookies and other treats.

There will be a photocall on the roof, cooking demonstrations, cotton candy making and floral bouquet handouts in the store, just like in 1865.

The second part of the anniversary celebration will take place in September, with a special emphasis on the themes of elegance and heritage, as Le Printemps will participate in Les Journées du Patrimoine, a French event celebrating the country’s heritage sites.

The anniversary festivities will conclude around Christmas.

The Magical Christmas Journey by Burberry

Burberry’s ‘Magical Christmas Journey’ at Printemps

The Magical Christmas Journey by Burberry

 is creating a special seasonal collaboration with French department store Printemps for the holidays on the theme of ‘Noel Voyage Magique’ (‘magical Christmas journey’) extending across campaign materials, décor, special products and a pop-up store.

The main pop-up will appear at Printemps on boulevard Haussmann in Paris this November, with store windows, the facade and the central atrium of the department store all dressed up for the occasion.

DON’T MISS: THE BEST CHRISTMAS AD CAMPAIGNS

‘Noël, Voyage magique par Burberry’ will tell the story of a little boy and his teddy bear and their magical journey from the Burberry flagship at 121 Regent Street in London all the way to Printemps in Paris.

The Printemps windows will feature their first interactive digital experience, which will let shoppers use their smartphones to control the action.

There will also be a limited edition capsule collection with a mix of prêt-à-porter, accessories, and special collectables.

Beauty fans aren’t left out either, with gifts including a custom version of the My Burberry fragrance decorated with a hand-tied red knot, and a makeup set with nail varnish and powder.

Printemps Haussmann Christmas Window Display

Printemps has previously collaborated with brands including Prada, Dior (pictured above), Chanel, and Lanvin, while the Kenzo Loves Printemps pop-up project is currently in place in the store.

Kenzo Tigre clutch

Kenzo designs special pieces for Paris’s Printemps

Kenzo Tigre clutch

On August 28, the famed French department store’s flagship will host a special  pop-up store featuring a limited edition capsule collection.

The Atrium of the Printemps Haussmann will be transformed into a playful and experimental pop-up store. Kenzo creative directors Carol Lim and Humberto Leon were inspired by the female characters in David Lynch’s films and have created a line featuring denim, jacquard dresses, crepe tops, and new unisex sweatshirts featuring the brand’s Eye and Tiger motifs and the Kenzo logo.

Kenzo Tigre sweatshirt

They will appear alongside a number of new versions of the brand’s ‘Kalifornia’ bag and a selection of accessories including wallets, totes, iPhone cases and scarves. Prices will range from €75 to €550.

Kenzo Broken Floor dress Kenzo Tigre  bag

Printemps Store Paris

Mandarin Oriental Paris Offers Shopping Package

The Mandarin Oriental in Paris has developed a €1,000 hotel package that includes a private shopping experience at upscale department store Printemps.

Printemps Store Paris

The hotel’s J’aime la Mode package includes a VIP welcome to Printemps Haussman, where a personal shopper will curate items specially for the guest for a stress-free shopping experience, sans crowds and lines.

Mandarin Oriental Paris shopping package

Also included in the package is a one-night accommodation, breakfast for two, a spa credit of €150, local delivery and international shipping of purchases and a Printemps gift candle.

The J’aime la Mode package starts at €995 ($1,358 USD).

Printemps renovates store and style

Printemps store Paris, the largest beauty department in the world, is about halfway through a $100 million renovation that it hopes to complete in 2010.

“Our vision is to make Printemps the best store in the world,” said Paolo de Cesare, the store’s president and chief executive.

For now, Printemps is under a giant tentwhile a team of 60 artisans bring the flagship’s 1883 façade back to its original Belle Epoque glory.
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