For its new perfume, Candy, the Italian brand Prada hired the young French actress Léa Seydoux to lose control and take the lead.

Photographed by Steven Miesel, the Prada Eyewear Fall Winter 2011 2012 ad campaign features models Kelly Mittendorf, Frida Gustavsson, and Hardin Ondria Antonia Wesseloh.

Prada hits the Hong Kong bourse on Friday, but the luxury brand may see its share price sag thanks to choppy global conditions.

Concerns that Prada’s stock is overpriced, and a tax hurdle that could shrink investors’ profit, may also dampen enthusiasm for the Italian company.

Prada last week reportedly sold 423.2 million shares at HK$39.50 ($5), raising a less-than-expected $2.14 billion.

Prada Fall Winter 2011 2012 ad campaign brings models Kelly Mittendorf, Frida Gustavsson, Ondria Hardin and Antonia Wesseloh photographed by Steven Miesel.

The campaign was styled by Melissa Klitzke-Rubini with hair and make up by Guido Palau and Pat McGrath and Ashley Brokaw as casting director.

Prada said on Wednesday it will open stores across the Middle East as part of a joint venture with Emirates luxury retailer Al Tayer Insignia to develop a new retail network.

“The joint venture company, headquartered in Dubai, will oversee the roll out of Prada and Miu Miu stores across the region, leveraging on Al Tayer Insignia’s market knowledge and expertise,” a joint company statement said.

The new retail network will see stores opened in Bahrain, the Kingdom of Saudi Arabia, Kuwait, Oman and the United Arab Emirates, it said.

Italian luxury goods company Prada is set to file a listing application for a Hong Kong IPO that could be worth almost $2 billion, Reuters reports.

The Milan-based company, known for its colorful Miu Miu dresses and Prada handbags, planned to list in Hong Kong at the end of June.

Prada would be only the second company from Western Europe to list in Hong Kong, after L’Occitane International.