The future of the Château Latour vineyard was in question after it emerged that the investment bank Lazard is discreetly offering the label for sale to French competitors.
Owned by the president of the luxury-goods group PPR, François Pinault, Château Latour is regarded as one of the finest wines from the Medoc region.
The Château Latour estate consists of 78 hectares of Bordeaux vineyards but only grapes from the 47 hectares that surround the chateau at the heart of the estate are used to make the Grand Vin de Château Latour.
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Fashion on 29th February 2008 |
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Gucci, the flagship brand of French luxury group PPR, is the world’s most coveted luxury brand according to a global luxury brands survey by The Nielsen Company.
In the latest survey, one in five global consumers said they would choose to buy Gucci (over any other luxury brand) if money was no option, making the Italian fashion brand that was revived by Tom Ford in the 1990’s the most coveted and aspirational luxury brand in the world today.
Chanel and Calvin Klein tied for second place in Nielsen’s 48-country global online survey that was conducted in November 2007.
