Porsche recently reached 5 million fans on Facebook, and to celebrate the milestone, the German automaker launched a campaign that allowed its fans to customize a 911 Carrera 4S.
The finished result is an aqua or ‘Facebook’ blue 911 with black and white racing stripes and a fixed rear spoiler. It sits on white 20-inch white alloys and its doors are embellished with the words “5m Porsche Fans”. Inside the illuminated door sills and the aluminum dashboard trim both feature the phrase “personally built by 5 million Porsche fans.”
Porsche claims that 54,000 Facebook fans took part in the design process and, now, the company is launching another competition which will give 1 fan the chance to drive it at UK race circuit Silverstone.
The winner will be the Facebook-using registered Porsche fan who has the largest number of official Porsche-loving friends and will be named on August 18.