August 31st, 2009
Kenzo - whose symbol is the poppy - keeps innovating following its concept of bringing nature into the urban space.
A field of 200,000 poppies will spring up in the middle of the Place du Capitole in Toulouse, France, on Friday 4 and Saturday 5 September.
The LVMH-owned brand has held similarly floral festivities in Paris, Madrid, London and Moscow to promote its Flower by Kenzo women’s fragrance.

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