Playboy founder Hugh Hefner is selling the Holmby Hills house near to the Playboy Mansion for $27,995,000.

The 7,318 square feet (700 square meters) English manor-style personal residence has been home to his estranged wife Kimberly and their two teenage sons since the late 1990s.

Hefner bought the mansion for a reported $6.7 million.

Alcatel has introduced the OT-V770A Playboy branded handset. It will be made available in three variants pink which will be the cheapest in the line up followed by the much more expensive gold and platinum versions. Specs remain the same for all the variants which include 1.3 Megapixel camera. 10MB onboard memory and full screen video playback. The metallic rear panel is embossed with famous Playboy bunny logo. Pricing and availability is not known for now.