More details on von Furstenberg fragrance released

US designer Diane von Furstenberg‘s first perfume since 1975 will simply be called Diane and is to hit stores in October. According to Women’s Wear Daily, the woody floral scent is described as “powerful and seductive, without being aggressive.” Developed by perfumer Aurélien Guichard, Diane, available in 50 and 100 ml Eau de Parfum as … Continued

Elie Saab launches first fragrance

The wait is almost over: two years after the Lebanese designer Elie Saab announced his debut scent, the launch has been scheduled for this summer. Called simply Le Parfum, the fragrance developed by perfumer Francis Kurkdjian (Le Male by Jean Paul Gaultier) will be available from July. Kurkdjian came up with a flowery-woody composition of … Continued

French houses honored at French fragrance awards

The French fragrance foundation awarded its annual prizes exclusively to local brands last week. Its main awards for best fragrance of the year went to Yves Saint Laurent’s Belle d’Opium, in women’s perfumes and Bleu de Chanel in the men’s category. All other winning brands, including Lancôme, Hermès, or Biotherm, also hail from France.

Kirsten Dunst for Bvlgari – Commercial

For everyone wondering if the lion in Bulgari’s Mon Jasmin Noir print ads was real, there’s proof now: actress Kirsten Dunst can be seen cuddling with the majestic animal in the brand’s new filmed commercial. Wearing jewels from Bulgari’s Mediterranean Eden Collection, which was unveiled in February during Milan fashion week, Dunst jaunts around the … Continued

Diane von Furstenberg announces new Fragrance

US designer Diane von Furstenberg’s first perfume since 1975 will become available in October, Women’s Wear Daily reports. Not much is known of the scent other than its launch date, but fans hope it will be just as easily wearable as von Furstenberg’s first and so far only fragrance, Tatiana. America’s first lady in fashion … Continued

Armani Code Woman with Megan Fox

Following her fashion and beauty ads for Italian luxury house Armani, Megan Fox is now starring in a newly released ad for the brand’s Armani Code perfume. Both the men’s and women’s versions of the scent are a few years old, but a new men’s flanker called Armani Code Sport — composed of lemon, mandarin, … Continued

Oscar de la Renta launches huge Facebook campaign

America’s master of big-impact gowns Oscar de la Renta is readying the release of his first perfume in a decade, Esprit d’Oscar, via social media. Thanks to his label’s ingenious “Oscar PR Girl” (who also operates a Tumblr blog), traditional media are almost entirely skipped in the promotional strategy. The luxury brands is informing fans … Continued

Gucci and Chanel win at Italian fragrance awards

On the occasion of the Cosmoprof fair running in Bologna, Italy, which wraps up March 21, the Italian fragrance foundation Accademia del Profumo has announced the winners of its annual awards. Its two main prizes, best women’s and men’s perfume, are yearly chosen by consumers and were won by Gucci Guilty and Bleu de Chanel … Continued

Baccarat for Guerlain

Guerlain teamed again with Baccarat to manufacture a massive flacon for the ultra-exclusive flacon of their new perfume called L’Abeille de Guerlain. It is meant to look like a gigantic bee with its wings faceted like precious diamonds. The bee has been a symbol of Guerlain since founder Pierre-François-Pascal Guerlain came to fame crafting perfumes … Continued

Kirsten Dunst in Bulgari Fragrance Ad

Italian luxury label Bulgari has released the ad image for its new fragrance, Mon Jasmin Noir, a flanker to the 2008 perfume Jasmin Noir. Actress Kirsten Dunst can be seen covered with only some draped fabric, holding a giant flacon of the fragrance and sitting next to a real lion. Mon Jasmin Noir, which features … Continued

Natalie Portman’s Miss Dior Chérie Commercial

Black Swan star Natalie Portman features in a new TV ad for Christian Dior’s Miss Dior Chérie fragrance. Again directed by Sofia Coppola, this latest installment for the scent shows the Oscar nominee as her most French self, dressing up in Dior (bien sûr), lounging around a dreamy bedroom, and blindfolding her male counterpart. Natalie … Continued

Shanghai Tang Travalo Set

Shanghai Tang – China’s premier luxury brand – has partnered up with Travalo to launch two luxurious Shanghai Tang Travalo sets for him and for her. The atomizer, which provides up to 50 sprays, can be refilled in seconds from any pump-spray fragrance bottle. Each Shanghai Tang Travalo set includes two capsule atomizers, encased in … Continued

Jimmy Choo to sell perfume along with stilettos

Not content with just selling stilettos, high-end shoe label Jimmy Choo is making its first foray into the fragrance industry. Tamara Mellon, the founder and chief creative officer of Jimmy Choo, unveiled the new scent for women during a press event in London on October 22. “I wanted to do a fragrance from the beginning … Continued

John Galliano for Ladurée

John Galliano will be collaborating with famous Parisian pastry café Ladurée to release limited edition macarons. The Dior designer’s macaroons – which come in boxes of either 6, 12, or 18 – pay tribute to his new perfume Parlez-Moi d’Amour. He chose rose and ginger flavors and created a limited edition box featuring references to … Continued

Chanel Unveils The Bleu De Chanel Ad

Shot earlier this year, we finally have a look at Martin Scorsese’s spot for Chanel’s fragrance for men, Bleu, starring French actor Gaspard Ulliel. The one minute advert was released yesterday, and it features all the grit and energy that the legendary director is famous for. The tagline is “Be unexpected.” It features a young … Continued

Frank Miller’s Gucci Guilty Advert Trailer

Gucci have hired Frank Miller (Sin City, 300, The Spirit) to helm a new television commercial to promote Gucci Guilty — apparently the new fragrance for her. The Frank Miller spot stars Chris Evans of the Fantastic Four films and Evan Rachel Wood from HBO’s True Blood with music provided by Friendly Fires. This is … Continued

Ralph Lauren Launches Big Pony Fragrance Collection

Ralph Lauren has launched a new line of men’s fragrances dubbed the Big Pony collection. The collection takes inspiration from the designer’s Big Pony shirts embroidered with an oversize version of Ralph Lauren’s signature polo-player logo. The collection of four fragrances – labeled one to four – represent four key passions: Sport, Seduction, Adventure and … Continued