Benjamin Millepied (Natalie Portman‘s finance, and father of her baby) is the newest face of L’Homme Libre, the men’s fragrance from Yves Saint Laurent.
The just-released campaign, shot by Patrick Demarchelier, depicts Millepied mid-pirouette against the New York City skyline.
L’Homme Libre — composed of bergamot, pink pepper, and patchouli — will be released in September.
After Sun and Jil, the fashion house is hoping to deliver another instant classic with new perfume Eve.
Launched exclusively online on July 13, Eve is a fruity floriental that features top notes of grapefruit flower and redcurrant, a heart of wild rose, jasmine, and violet as well as a dry-down composed of cashmere wood and patchouli.
Cartier have released a new fragrance for women named Cartier De Lune, a “floral fragrance full of moonlight” inspired by the moon and the night sky.
Perfumer Mathilde Laurent created this delicate scent with notes of pink pepper, juniper berries, honeysuckle, lily of the valley and some musky/woody base notes.
The blue moonstone-tinted glass bottle features a silver-plated metal top, echoing a reflection of the moon on the water.
German brand Hugo Boss has released the commercial for its upcoming Just Different perfume.
Backed by four young male models, 39-year-old actor Jared Leto still holds his ground in the slightly wacky ad that plays with unusual perspectives and does its best to bring the “different” message across.
Leto has mainly made headlines recently thanks to his band Thirty Seconds to Mars and a hotly debated mohawk.
US designer Diane von Furstenberg‘s first perfume since 1975 will simply be called Diane and is to hit stores in October.
According to Women’s Wear Daily, the woody floral scent is described as “powerful and seductive, without being aggressive.”
Developed by perfumer Aurélien Guichard, Diane, available in 50 and 100 ml Eau de Parfum as well as matching body products, will include notes of frangipani and violet.
The wait is almost over: two years after the Lebanese designer Elie Saab announced his debut scent, the launch has been scheduled for this summer.
Called simply Le Parfum, the fragrance developed by perfumer Francis Kurkdjian (Le Male by Jean Paul Gaultier) will be available from July.
Kurkdjian came up with a flowery-woody composition of orange blossom, jasmine, cedar, patchouli, and rose honey that will come in 30, 50 and 90 ml eau de parfum bottles as well as matching body products.
The French fragrance foundation awarded its annual prizes exclusively to local brands last week.
Its main awards for best fragrance of the year went to Yves Saint Laurent’s Belle d’Opium, in women’s perfumes and Bleu de Chanel in the men’s category.
All other winning brands, including Lancôme, Hermès, or Biotherm, also hail from France.
For everyone wondering if the lion in Bulgari’s Mon Jasmin Noir print ads was real, there’s proof now: actress Kirsten Dunst can be seen cuddling with the majestic animal in the brand’s new filmed commercial.
Wearing jewels from Bulgari’s Mediterranean Eden Collection, which was unveiled in February during Milan fashion week, Dunst jaunts around the garden of an Italian palazzo, presumably taming the wild creature with her heavenly smell.
US designer Diane von Furstenberg’s first perfume since 1975 will become available in October, Women’s Wear Daily reports.
Not much is known of the scent other than its launch date, but fans hope it will be just as easily wearable as von Furstenberg’s first and so far only fragrance, Tatiana.
America’s first lady in fashion had inked a deal with small cosmetics firm ID Beauty last year, which will license the fragrance as well as a beauty line and skincare.
Following her fashion and beauty ads for Italian luxury house Armani, Megan Fox is now starring in a newly released ad for the brand’s Armani Code perfume.
Both the men’s and women’s versions of the scent are a few years old, but a new men’s flanker called Armani Code Sport — composed of lemon, mandarin, mint, gray amber, ginger, and vetiver — is scheduled to be released in June.
Oozing a Pulp Fiction-inspired vibe, Fox plays her part as mysterious femme fatale alongside male model Chris Folz in the commercial that was shot in Los Angeles.
America’s master of big-impact gowns Oscar de la Renta is readying the release of his first perfume in a decade, Esprit d’Oscar, via social media.
Thanks to his label’s ingenious “Oscar PR Girl” (who also operates a Tumblr blog), traditional media are almost entirely skipped in the promotional strategy.
The luxury brands is informing fans directly via Facebook and giving away free samples to everyone who “likes” the page in the runup to the launch mid-April.
On the occasion of the Cosmoprof fair running in Bologna, Italy, which wraps up March 21, the Italian fragrance foundation Accademia del Profumo has announced the winners of its annual awards.
Its two main prizes, best women’s and men’s perfume, are yearly chosen by consumers and were won by Gucci Guilty and Bleu de Chanel respectively.
The juried awards for olfactory creations went to Love, Chloé in women’s and Voyage d’Hermès in men’s perfumes.
Guerlain teamed again with Baccarat to manufacture a massive flacon for the ultra-exclusive flacon of their new perfume called L’Abeille de Guerlain.
It is meant to look like a gigantic bee with its wings faceted like precious diamonds.
The bee has been a symbol of Guerlain since founder Pierre-François-Pascal Guerlain came to fame crafting perfumes for Empress Eugénie of France, who reigned from 1853 to 1870; the bee was the emblem of France’s Second Empire.
Italian luxury label Bulgari has released the ad image for its new fragrance, Mon Jasmin Noir, a flanker to the 2008 perfume Jasmin Noir.
Actress Kirsten Dunst can be seen covered with only some draped fabric, holding a giant flacon of the fragrance and sitting next to a real lion.
Mon Jasmin Noir, which features notes of lily of the valley, sambac jasmine, musky nougatine and vibrant wood, is now exclusively available at US department store Nordstrom before being rolled out internationally from next month.
Black Swan star Natalie Portman features in a new TV ad for Christian Dior’s Miss Dior Chérie fragrance.
Again directed by Sofia Coppola, this latest installment for the scent shows the Oscar nominee as her most French self, dressing up in Dior (bien sûr), lounging around a dreamy bedroom, and blindfolding her male counterpart.
Natalie Portman follows fellow actress Marion Cotillard as a face for the brand; Cotillard starred in the Lady Dior series, directed by the likes of David Lynch. Miss Dior Chérie was previously embodied by the model Maryna Linchuk.
Shanghai Tang – China’s premier luxury brand – has partnered up with Travalo to launch two luxurious Shanghai Tang Travalo sets for him and for her.
The atomizer, which provides up to 50 sprays, can be refilled in seconds from any pump-spray fragrance bottle.
Each Shanghai Tang Travalo set includes two capsule atomizers, encased in an embossed leather pouch.
David Bellemere photographed Heloise Guerin for the Lanvin “Marry Me” fragrance campaign in Paris on March 8, 2010.
Not content with just selling stilettos, high-end shoe label Jimmy Choo is making its first foray into the fragrance industry.
Tamara Mellon, the founder and chief creative officer of Jimmy Choo, unveiled the new scent for women during a press event in London on October 22.
“I wanted to do a fragrance from the beginning of Jimmy Choo. I want to accessorize a woman completely.”
John Galliano will be collaborating with famous Parisian pastry café Ladurée to release limited edition macarons.
The Dior designer’s macaroons – which come in boxes of either 6, 12, or 18 – pay tribute to his new perfume Parlez-Moi d’Amour.
He chose rose and ginger flavors and created a limited edition box featuring references to the new fragrance.
Shot earlier this year, we finally have a look at Martin Scorsese’s spot for Chanel’s fragrance for men, Bleu, starring French actor Gaspard Ulliel.
The one minute advert was released yesterday, and it features all the grit and energy that the legendary director is famous for.
The tagline is “Be unexpected.” It features a young man, French actor Gaspard Ulliel, deciding to do just that, presumably after dabbing on a touch of Bleu.