Scarlett Johansson in “The One” for Dolce & Gabbana

Dolce & Gabbana has released a new promotional video for its The One fragrance, starring Scarlett Johansson. Directed by Jean-Baptiste Mondino, the filmed ad shows Johansson “revealing the provocative yet effortless femininity of the eternal diva.”

Loewe Aire Loco Fragrance Ad Campaign [video]

For their perfume Aire Loco which was launched in the fall of 2009, Loewe designed an advertising campaign which relies on an elaborate atmospheric build-up and a mild sense of surreal insanity.

Oscar de la Renta’s fragrance campaign

America’s master of big-impact gowns Oscar de la Renta releases his first perfume in a decade. Developed by Jean Marc Chaillan and Carlos Benaïm, the new fragrance has been named Live in Love, after the tattoo of de la Renta’s atelier director. A green floral, Live in Love, is composed of bergamot, ginger orchid, hyacinth, … Continued

Karl Lagerfeld launches new fragrance, Karleidoscope

If someone can pull it off, it’s him: German designer Karl Lagerfeld introduces an ironically self-referencing perfume next week. Launching in European Sephora stores on October 11, Karleidoscope — which comes in a kaleidoscope-shaped bottle — features notes of violet, angelica, freesia, heliotrope, patchouli, tonka bean, and benzoin. “I love to play with words, as … Continued

Freja Beha Erichsen for Valentino Valentina Fragrance

The fashion house of Valentino launches its new fragrance in September 2011. Destined to younger women, it is named Valentina. The fragrance, inspired by Rome and Italian flavors, is developed in collaboration with Puig and perfumers Alberto Morillas and Olivier Cresp. Freja Beha Erichsen stars in the fragrance’s ad, shot by David Sims, and accompanying … Continued

Mélanie Laurent for Dior’s Hypnotic Poison

Discover after the jump the new Hypnotic Poison film shot by John Cameron Mitchel (The Lady Dior Saga) and featuring Mélanie Laurent… French actress Mélanie Laurent served as a spokesmodel for Christian Dior during the Cannes film festival and is confirming her role in magazine interviews. “We [Dior and I] seduced each other for months, … Continued

Mercedes-Benz Launches Perfume For Men

German automaker Mercedes-Benz has tied up with INCC Group to create its first ever fragrance for men which is expected to be launched in early 2012. The fragrance was launched at the TFWA World Exhibition retail event held in Cannes, France and goes on sale in the first quarter of next year. Mercedes-Benz for men … Continued

Marni to launch first fragrance

Beauty giant Estée Lauder announced Wednesday that it had partnered with the Italian fashion brand for the latter’s first foray into fragrances. “Wearing Marni is like wearing a piece of art. It is an expression of individuality. Few designers can make the fashion community smile the way Consuelo Castiglioni does,” Veronique Gabai-Pinsky of Estée Lauder’s … Continued

Kokorico Fragrance by Jean Paul Gaultier

Spanish model Jon Kortajarena dances the flamenco in a feather costume in a new commercial for Jean Paul Gaultier‘s Kokorico perfume. Shot by Jean Baptiste Mondino, the clip is further proof of dance’s current popularity in beauty campaigns. just recently, Léa Seydoux danced the Apache for Prada’s Candy fragrance, and Anja Rubik, Karmen Pedaru, and … Continued

Léa Seydoux for Prada Candy Fragrance

For its new perfume, Candy, the Italian brand Prada hired the young French actress Léa Seydoux to lose control and take the lead. Inspired by the Apache, a dance performed in Paris in the 1930s, Seydoux engages in a wild yet elegant routine with her piano teacher, guiding him instead of being guided — presumably … Continued

Mariacarla Boscono for Dahlia Noir by Givenchy

Givenchy, under the creative direction of Riccardo Tisci, has released a commercial to promote its latest fragrance that is being rolled out internationally this month. Face of Dhalia Noir (or Black Dahlia) is supermodel and designer’s favorite muse Mariacarla Boscono. Taking inspiration from the mysterious radiance of a woman whose dark beauty shines forth like … Continued

The DKNY Million Dollar Perfume Bottle

Martin Katz has partnered with DKNY Delicious, the iconic New York inspired fragrance series to create a world first – a million-dollar fragrance bottle. The bottle, which has been crafted in conjunction with the launch of DKNY Golden Delicious, is carved from polished 14-karat yellow and white gold. Katz’s awe-inspiring apple-shaped bottle features 2,700 round, … Continued

Nine D’Urso Is Bottega Veneta’s First Fragrance Face

Nine d’Urso is the face of the luxe label Bottega Veneta‘s eponymous perfume in the just-released commercial. She appears to be madly in love with a shirtless companion, frolicking on a beach in the signature all-American romance of director Bruce Weber. “The challenge was to picture the soul of a fragrance…Weber possesses a unique and … Continued

Benjamin Millepied for YSL L’Homme Libre

Benjamin Millepied (Natalie Portman‘s finance, and father of her baby) is the newest face of L’Homme Libre, the men’s fragrance from Yves Saint Laurent. The just-released campaign, shot by Patrick Demarchelier, depicts Millepied mid-pirouette against the New York City skyline. L’Homme Libre — composed of bergamot, pink pepper, and patchouli — will be released in … Continued

Jil Sander premieres new fragrance exclusively online

After Sun and Jil, the fashion house is hoping to deliver another instant classic with new perfume Eve. Launched exclusively online on July 13, Eve is a fruity floriental that features top notes of grapefruit flower and redcurrant, a heart of wild rose, jasmine, and violet as well as a dry-down composed of cashmere wood … Continued

New Fragrance: Cartier de Lune

Cartier have released a new fragrance for women named Cartier De Lune, a “floral fragrance full of moonlight” inspired by the moon and the night sky. Perfumer Mathilde Laurent created this delicate scent with notes of pink pepper, juniper berries, honeysuckle, lily of the valley and some musky/woody base notes. The blue moonstone-tinted glass bottle … Continued

Jared Leto Is The New Face Of Hugo Boss Fragrance

German brand Hugo Boss has released the commercial for its upcoming Just Different perfume. Backed by four young male models, 39-year-old actor Jared Leto still holds his ground in the slightly wacky ad that plays with unusual perspectives and does its best to bring the “different” message across. Leto has mainly made headlines recently thanks … Continued

More details on von Furstenberg fragrance released

US designer Diane von Furstenberg‘s first perfume since 1975 will simply be called Diane and is to hit stores in October. According to Women’s Wear Daily, the woody floral scent is described as “powerful and seductive, without being aggressive.” Developed by perfumer Aurélien Guichard, Diane, available in 50 and 100 ml Eau de Parfum as … Continued

Elie Saab launches first fragrance

The wait is almost over: two years after the Lebanese designer Elie Saab announced his debut scent, the launch has been scheduled for this summer. Called simply Le Parfum, the fragrance developed by perfumer Francis Kurkdjian (Le Male by Jean Paul Gaultier) will be available from July. Kurkdjian came up with a flowery-woody composition of … Continued