Kokorico Fragrance by Jean Paul Gaultier

Spanish model Jon Kortajarena dances the flamenco in a feather costume in a new commercial for Jean Paul Gaultier‘s Kokorico perfume. Shot by Jean Baptiste Mondino, the clip is further proof of dance’s current popularity in beauty campaigns. just recently, Léa Seydoux danced the Apache for Prada’s Candy fragrance, and Anja Rubik, Karmen Pedaru, and … Continued

Léa Seydoux for Prada Candy Fragrance

For its new perfume, Candy, the Italian brand Prada hired the young French actress Léa Seydoux to lose control and take the lead. Inspired by the Apache, a dance performed in Paris in the 1930s, Seydoux engages in a wild yet elegant routine with her piano teacher, guiding him instead of being guided — presumably … Continued

Mariacarla Boscono for Dahlia Noir by Givenchy

Givenchy, under the creative direction of Riccardo Tisci, has released a commercial to promote its latest fragrance that is being rolled out internationally this month. Face of Dhalia Noir (or Black Dahlia) is supermodel and designer’s favorite muse Mariacarla Boscono. Taking inspiration from the mysterious radiance of a woman whose dark beauty shines forth like … Continued

The DKNY Million Dollar Perfume Bottle

Martin Katz has partnered with DKNY Delicious, the iconic New York inspired fragrance series to create a world first – a million-dollar fragrance bottle. The bottle, which has been crafted in conjunction with the launch of DKNY Golden Delicious, is carved from polished 14-karat yellow and white gold. Katz’s awe-inspiring apple-shaped bottle features 2,700 round, … Continued

Nine D’Urso Is Bottega Veneta’s First Fragrance Face

Nine d’Urso is the face of the luxe label Bottega Veneta‘s eponymous perfume in the just-released commercial. She appears to be madly in love with a shirtless companion, frolicking on a beach in the signature all-American romance of director Bruce Weber. “The challenge was to picture the soul of a fragrance…Weber possesses a unique and … Continued

Benjamin Millepied for YSL L’Homme Libre

Benjamin Millepied (Natalie Portman‘s finance, and father of her baby) is the newest face of L’Homme Libre, the men’s fragrance from Yves Saint Laurent. The just-released campaign, shot by Patrick Demarchelier, depicts Millepied mid-pirouette against the New York City skyline. L’Homme Libre — composed of bergamot, pink pepper, and patchouli — will be released in … Continued

Jil Sander premieres new fragrance exclusively online

After Sun and Jil, the fashion house is hoping to deliver another instant classic with new perfume Eve. Launched exclusively online on July 13, Eve is a fruity floriental that features top notes of grapefruit flower and redcurrant, a heart of wild rose, jasmine, and violet as well as a dry-down composed of cashmere wood … Continued

New Fragrance: Cartier de Lune

Cartier have released a new fragrance for women named Cartier De Lune, a “floral fragrance full of moonlight” inspired by the moon and the night sky. Perfumer Mathilde Laurent created this delicate scent with notes of pink pepper, juniper berries, honeysuckle, lily of the valley and some musky/woody base notes. The blue moonstone-tinted glass bottle … Continued

Jared Leto Is The New Face Of Hugo Boss Fragrance

German brand Hugo Boss has released the commercial for its upcoming Just Different perfume. Backed by four young male models, 39-year-old actor Jared Leto still holds his ground in the slightly wacky ad that plays with unusual perspectives and does its best to bring the “different” message across. Leto has mainly made headlines recently thanks … Continued

More details on von Furstenberg fragrance released

US designer Diane von Furstenberg‘s first perfume since 1975 will simply be called Diane and is to hit stores in October. According to Women’s Wear Daily, the woody floral scent is described as “powerful and seductive, without being aggressive.” Developed by perfumer Aurélien Guichard, Diane, available in 50 and 100 ml Eau de Parfum as … Continued

Elie Saab launches first fragrance

The wait is almost over: two years after the Lebanese designer Elie Saab announced his debut scent, the launch has been scheduled for this summer. Called simply Le Parfum, the fragrance developed by perfumer Francis Kurkdjian (Le Male by Jean Paul Gaultier) will be available from July. Kurkdjian came up with a flowery-woody composition of … Continued

French houses honored at French fragrance awards

The French fragrance foundation awarded its annual prizes exclusively to local brands last week. Its main awards for best fragrance of the year went to Yves Saint Laurent’s Belle d’Opium, in women’s perfumes and Bleu de Chanel in the men’s category. All other winning brands, including Lancôme, Hermès, or Biotherm, also hail from France.

Kirsten Dunst for Bvlgari – Commercial

For everyone wondering if the lion in Bulgari’s Mon Jasmin Noir print ads was real, there’s proof now: actress Kirsten Dunst can be seen cuddling with the majestic animal in the brand’s new filmed commercial. Wearing jewels from Bulgari’s Mediterranean Eden Collection, which was unveiled in February during Milan fashion week, Dunst jaunts around the … Continued

Diane von Furstenberg announces new Fragrance

US designer Diane von Furstenberg’s first perfume since 1975 will become available in October, Women’s Wear Daily reports. Not much is known of the scent other than its launch date, but fans hope it will be just as easily wearable as von Furstenberg’s first and so far only fragrance, Tatiana. America’s first lady in fashion … Continued

Armani Code Woman with Megan Fox

Following her fashion and beauty ads for Italian luxury house Armani, Megan Fox is now starring in a newly released ad for the brand’s Armani Code perfume. Both the men’s and women’s versions of the scent are a few years old, but a new men’s flanker called Armani Code Sport — composed of lemon, mandarin, … Continued

Oscar de la Renta launches huge Facebook campaign

America’s master of big-impact gowns Oscar de la Renta is readying the release of his first perfume in a decade, Esprit d’Oscar, via social media. Thanks to his label’s ingenious “Oscar PR Girl” (who also operates a Tumblr blog), traditional media are almost entirely skipped in the promotional strategy. The luxury brands is informing fans … Continued

Gucci and Chanel win at Italian fragrance awards

On the occasion of the Cosmoprof fair running in Bologna, Italy, which wraps up March 21, the Italian fragrance foundation Accademia del Profumo has announced the winners of its annual awards. Its two main prizes, best women’s and men’s perfume, are yearly chosen by consumers and were won by Gucci Guilty and Bleu de Chanel … Continued

Baccarat for Guerlain

Guerlain teamed again with Baccarat to manufacture a massive flacon for the ultra-exclusive flacon of their new perfume called L’Abeille de Guerlain. It is meant to look like a gigantic bee with its wings faceted like precious diamonds. The bee has been a symbol of Guerlain since founder Pierre-François-Pascal Guerlain came to fame crafting perfumes … Continued

Kirsten Dunst in Bulgari Fragrance Ad

Italian luxury label Bulgari has released the ad image for its new fragrance, Mon Jasmin Noir, a flanker to the 2008 perfume Jasmin Noir. Actress Kirsten Dunst can be seen covered with only some draped fabric, holding a giant flacon of the fragrance and sitting next to a real lion. Mon Jasmin Noir, which features … Continued