Karl Lagerfeld, also known for owning an impressive library has launched in collaboration with Wallpaper magazine “a perfume that smells like books!”

The magazine asked German publisher Gerhard Steidl to work with avant-garde perfumer Geza Schoen to try and bottle that scent — while Karl Lagerfeld came on board to design the packaging and come up with the name “Paper Passion”.

Gucci has announced that Gossip Girl star Blake Lively is its latest face, with the 24-year-old American actress to appear in the campaign for new scent Gucci Première.

Influenced by old Hollywood charm and inspired by the fashion house’s couture line of the same name, Gucci Première eau de parfum features top notes of bergamot and orange blossom, a heart of white flowers and musk, and base notes such as leather and wood.

American model Kendra Spears stars in Moschino‘s campaign for its latest perfume, Pink Bouquet. Photographed by Giampaolo Sgura, she poses in a setting of flowers and all things girly. The campaign was shot in Villa Erba near Lake Como, Italy.

Maison Martin Margiela will next month launch a trio of female fragrances inspired by its Replica fashion line that aims to capture “familiar scents and moments of varying locations and periods.”

The house’s seasonal capsule collection, Replica, is based on reproducing iconic garments and accessories from specific cultures and time periods.

Hugo Boss has tapped Gwyneth Paltrow as the face of its new perfume Boss Nuit Pour Femme, which is inspired by the elegance of the little black dress.

As the current face of Scandinavian chain Lindex and luxury leather goods brand Coach, the Oscar-winning actress is no stranger to the realm of modeling, and back in 2005 appeared in Estee Lauder’s Pleasures perfume ads.

Marc Jacobs presents its “Dot” fragrance advertisement starring Australian beauty Codie Young. Captured by Juergen Teller, Codie shows off the flashy bottle made after the shape and color of a ladybug.