The new commercial for Gucci Première starring Blake Lively has been unveiled, with the actress smoldering in the film inspired by timeless Hollywood glamour.

Tom Ford is launching a new men’s fragrance for the Fall/Winter season. Tom Ford Noir is described as an urbane, refined and sensuous scent with an oriental twist that mirrors the dual facets of the designer’s personality.

French luxury house Dior presented its latest Miss Dior (formerly Miss Dior Chérie) campaign on September 3, featuring actress Natalie Portman.

Chanel is due to launch Coco Noir, a perfume celebrating travel and feminity and conjuring up the magic of a night in Venice, a city dear to designer Gabrielle Chanel.

The new fragrance was developed by Jacques Polge, who was inspired by Coco (1984) and Coco Mademoiselle (2001).

Earlier this week Lady Gaga took to Twitter to unveil the campaign for her fragrance Lady Gaga Fame, which features tiny men crawling all over her naked body.

Now the star’s Haus Laboratories has revealed a French-art-house-inspired mini-film showcasing laboratory workers conceiving the scent.

Supermodel Freja Beha Erichsen fronts the latest beauty campaign from Valentino featuring its “Valentina Assoluto” fragrance.