Dior in order to reach out to new, younger consumers as well as to help older generations reminisce is offering a twist on their next Eau Sauvage campaign.
They have decided to take the unusual step of using a celebrity’s face, French actor Alain Delon’s, but as that person appeared when much younger.
Delon will appear as photographed by Jean-François Périer in 1966 in Saint Tropez when he was 31, the year of the creation of Eau Sauvage by Dior.
Lacoste’s new perfume, Love of Pink, focused on women aged 16 to 24, is presented in a romantic fantasy of heart shaped bubbles and butterflies in this commercial from France.
Australian model Sarah Stephens wanders through the streets of Cape Town. She’s surrounded by heart shaped pink bubbles.
Those bubbles, representing being in love, have the power to bring out the butterflies and heart shaped confetti. Source: Theinspirationroom
Bond No. 9 is a New York based fragrance house best known for creating fragrances that pay homage to New York City and its neighborhoods.
Bond No. 9 - named after its flagship boutique at 9 Bond Street in NoHo - was the brainchild of French perfume expert, Laurice Rahme, a resident of New York for 25 years.
I love the new, “controversial” Bond No. 9 Booklyn bottle though (Apparently some folks object to the idea of Brooklyn being represented by graffiti).
From jeweler Boucheron comes a new fragrance to celebrate the 150th anniversary of its founding as well as the 20th anniversary of its first fragrance, Boucheron (1988).
Inspired by the Exquises Confidences jewelry collection, B’s flacon is executed with the same perfection as Boucheron’s jewelry, incorporating the trademarked design known as the plisse (pleats) cut.
Only a cabochon emerald-green stone and the engraved letter “B” decorate the bottle’s cap, in keeping with the brand’s discreet design sensibility.
You have a passion for smell and you’re so picky that you can’t find the fragrance that you want ? Or perhaps, you want something that nobody else is wearing ? Then, for those who enjoy luxury, there’s only one route to choose - the bespoke scent.
The master of the art is the great Roja Dove, who, from his haut parfumerie on the fifth floor of Harrods in London, will give you a masterclass in the art of structuring a fragrance. But it doesn’t come cheap… Something like £20,000 ($40,000) a time.
There are, happily, other “less expensive” ways of doing it“ : for £2500 ($5,000) you can now have your own personal fragrance developed by Floris, sometimes presented as the oldest existing perfume house in the world as it was founded in 1730.
It starts with a consultation to determine your preferred perfume profile, then, the Floris perfumer will create a natural fragrance that epitomises your character and lifestyle. The process actually takes 5 consultations and 3 months to complete.
The bespoke perfume comes in an antique crystal bottle from Floris’s own collection, filled with 100ml of your very own scent and the right to five refills. They are all complex perfumes made the way they were in the 18th century, carefully structured and balanced, made from fine essential oils and floral essences.