LACOSTE has added a new reference to its L.12.12 men’s fragrance collection, named for the signature cotton piqué polo shirt.
Due to arrive at perfume counters from March 23, the new essence comes in a yellow version of the classic square bottle.
Color and optimism
Eau de Lacoste L.12.12 Jaune has a decidedly summery look, decked out in vibrant yellow. The shade was previously missing from the crocodile brand’s men’s fragrance collection, which already includes flacons in white, blue, red and black.
Like the other scents in the line (Bleu – powerful, Rouge – Energetic, Noir, etc.), this new essence is associated with an adjective, optimistic, which informed its olfactory composition.
Jaune opens with grapefruit and pink pepper notes, complemented by a hint of juicy green apple. Coriander, cypress, vetiver and amber notes bring depth to the essence.
Of course, the flacon echoes those of the other references in the collection, in opaque glass with an embroidered crocodile calling to mind the famous polo designed by René Lacoste in 1920.
The new fragrance will go on sale at perfume stores from March 23, with prices starting at €54 (around $58) for the 50ml eau de toilette.