Tag Archives: perfume

Edie Campbell Black Opium campaign

YSL’s Black Opium now in an eau de toilette

Edie Campbell Black Opium campaign

Nearly a year after the release of Black Opium, the luxury brand is reimagining its most addictive fragrance as an eau de toilette.

For this new blend, Yves Saint Laurent Beauté has selected a blend of tart blackcurrant and pear to join notes of citrus and green mandarin peel. Jasmine-scented tea and orange blossom then take over before giving way to the olfactory signature of the fragrance: coffee.

The coffee grains in this varation mix with creamy white musk and a blend of white woods, turning the floral coffee of the original Black Opium into a green coffee for the eau de toilette.

The overall design of the bottle remains unchanged, with the exception of pink gold reflections, recalling the nuance of the fragrance’s essence.

Black Opium Eau de Toilette will be available for purchase in France as of August 24, starting at €49 for a 30ml bottle.

YSL Black Opium

Jimmy Choo Illicit

Sky Ferreira is the face of new Jimmy Choo fragrance

Jimmy Choo Illicit

Singer, model and actress Sky Ferreira is the new face of Jimmy Choo’s new women’s fragrance Illicit, which will debut in the U.S. this fall.

The scent was created by perfumer Anne Flipo, who said of the fragrance: ‘I imagined a remarkable yet audacious fragrance, with a tempting signature. That’s why I decided to lay down a fizzy start and floral heart on a unique honey-amber structure. Built around sensuality and addiction, it offers radiance and timeless elegance.’


Dolce & Gabbana Light Blue Perfumes

New Dolce & Gabbana Light Blue Fragrances for Summer

Dolce & Gabbana Light Blue Perfumes

The Italian luxury brand has added new scents to its Light Blue line, drawing inspiration from the earthly and marine treasures of the Aeolian Islands. Two new sunny bottles to discover come July.


Just like last year, Dolce & Gabbana is taking us on a voyage to the Aeolian Islands this summer with the two new limited editions in its “Blue Light” line: “Sunset in Salina” for women and “Swimming in Lipari” for men.

These two new fragrances are directly inspired by the nature of these two islands located north of Sicily. The first is associated to the land, while the second plunges us into the Mediterranean.

Between floral and aquatic notes

The feminine “Sunset in Salina” has a fresh, floral scent. It opens with fresh vine and violet leaves, and cedes to yellow freesia, jasmine and orange blossom. The base notes are amber, cedar and white musk.

“Swimming in Lipari,” on the other hand, is an invigorating aquatic scent that opens with accords of sea salt enhanced by the freshness of grapefruit. The heart combines mandarin and cool, aromatic rosemary while ambergris, dry woods and musky notes end the composition.

Bianca Balti, mistress of ceremonies

To represent these two scents, Dolce & Gabbana called on two of its main ambassadors: the Italian Bianca Balti, and British model David Gandy. Famous fashion photographer Mario Testino shot the campaign in Capri.

The two perfumes will be available come July starting at €39 (25ml) for “Sunset in Salina” and €38 (40ml) for “Swimming in Lipari.”

Spicebomb Extreme

Spicebomb Extreme by Viktor & Rolf

Spicebomb Extreme

As summer approaches, the Dutch fashion house is turning up the heat with the launch of Spicebomb Extreme, a sultry new version of the original men’s fragrance.

Three years after launching Spicebomb, Viktor & Rolf has unveiled a new, more explosive version with even more character.

Called Spicebomb Extreme, the new men’s eau de parfum opens with a hint of pink grapefruit, spiced by a pimento and black pepper accord. Cinnamon, cumin and saffron notes follow, complemented by tobacco, amber, black vanilla and cistus.

The flacon retains the signature hand grenade shape of the original fragrance, only in black glass accented by a bronzed ring. Pulling the “pin” releases the perfume.

The new eau de parfum goes on sale at select retail outlets from May 18 in 50ml and 90ml flacons.

Theo James

Theo James lands Hugo Boss perfume ad campaign

Theo James

Star of the “Divergent” films, Theo James will be the muse of the latest Hugo Boss perfume ad campaign, it was announced. The brand will soon unveil a new fragrance for men, according to a press release.

James says he is honored to be representing Hugo Boss, a brand he has long admired for its equilibrium between classic and contemporary.

Byredo x Oliver Peoples


Byredo x Oliver Peoples

Luxury eyewear brand Oliver Peoples has teamed up with Swedish perfume house Byredo for Spring 2015.

Inspired by the landscapes of Los Angeles seen through different colored filters, the two labels have created both an original fragrance and a pair of sunglasses for the summer season.

Byredo’s fragrance features top notes of juniper berry and Californian lemon, an oris butter and patchouli fraction heart and base notes of musk, warm sand accord and helichrysum.

The scent was then reinterpreted by Oliver Peoples and represented in the form of shades, with the color of the lenses evoking the aromas of the perfume. The unisex specs come with either semi-matte black rims or a crystal beige frame, while the lenses come in three different photo chromatic options — indigo, champagne and green. The fragrance bottle also comes in the same hues.

Each product is co-signed by the two labels, which took the word “synaesthesia,” the process by which the stimulation of one sense leads to the awakening of a second sense, as their departure point for the project.

“It was important for me that this partnership had a true reason for being and synesthesia and the idea of joint perception became that. I have met artists, musicians and perfumers that display traits of this so-called disorder, and I have always been fascinated by the clarity of their descriptions,” explains Ben Gorham, founder and artistic director of Byredo.

The fragrance and sunglasses will be available to purchase separately or together as a personalized gift set, from Oliver Peoples and Byredo retail points as well as Barneys and Colette Paris.

The perfume is available for $175 for 50ml, the glasses for $450 and the two together for $530. The launch date is May 2.


Eau de Lacoste Jaune

Lacoste Eau de Lacoste L. 12. 12 Jaune

 has added a new reference to its L.12.12 men’s fragrance collection, named for the signature cotton piqué polo shirt.

Due to arrive at perfume counters from March 23, the new essence comes in a yellow version of the classic square bottle.

Eau de Lacoste Jaune

Color and optimism

Eau de Lacoste L.12.12 Jaune has a decidedly summery look, decked out in vibrant yellow. The shade was previously missing from the crocodile brand’s men’s fragrance collection, which already includes flacons in white, blue, red and black.

Like the other scents in the line (Bleu – powerful, Rouge – Energetic, Noir, etc.), this new essence is associated with an adjective, optimistic, which informed its olfactory composition.

Eau de Lacoste

Jaune opens with grapefruit and pink pepper notes, complemented by a hint of juicy green apple. Coriander, cypress, vetiver and amber notes bring depth to the essence.

Of course, the flacon echoes those of the other references in the collection, in opaque glass with an embroidered crocodile calling to mind the famous polo designed by René Lacoste in 1920.

The new fragrance will go on sale at perfume stores from March 23, with prices starting at €54 (around $58) for the 50ml eau de toilette.

Chanel Misia

Misia: the first Chanel fragrance by Olivier Polge

Chanel Misia

When designing his first fragrance for the French luxury brand, the nose Olivier Polge was inspired by a turning point in the life of Gabrielle “Coco” Chanel. This defining moment can be summed up in a name of the Chanel founder’s close friend: Misia Sert.

Whether in the realm of fashion, couture, jewelry or fragrances, heritage and transmission often emerge as key themes at Chanel.

This was certainly the case in September 2013, when Olivier Polge joined the Chanel perfume laboratory, following in the footsteps of his father Jacques Polge, a nose at the brand since 1978.

For his first composition for the brand, Olivier Polge drew inspiration from the life of Coco Chanel and from the story of her dear friend Misia Sert, who left a lasting impact on the designer’s personal life and career.

“My inspiration for this perfume was not Misia herself, as a person, but the turning point she represents in the life of Gabrielle Chanel,” explains the perfume artist.

Perfumer Olivier Polge

Misia: the friend, the muse, the discovery

A muse and patron to several artists during the 1920s and 1930s, Misia Sert played a crucial role in the life of Gabrielle Chanel.

As Mademoiselle Coco was grieving the death of her one true love, Arthur Capel, in a car accident, Misia introduced her to Venice and its distinctive architecture, which would later influence jewelry collections and other lines at Chanel. It was during the same period that Misia introduced the designer to Diaghilev and the dancers of his Ballets Russes, among other influential figures in creative circles.

It is this vital role that Polge sought to convey in scent with his first perfume for Chanel. The composition pays homage to this period in Gabrielle Chanel’s life in part through powder notes, which are inspired by the stage makeup worn by the dancers of the Ballets Russes.

A powdery floral

The latest addition to the Chanel Les Exclusifs range of high-end perfumes, the new eau de toilette opens with notes of violet and powder, which are combined with precious ingredients such as Grasse rose, Turkish rose and iris. The base is a combination of tonka bean and Laotian benzoin.

Chanel Misia will go on sale from February 28 at select stores. Price: €133 (around $151) for 75ml and €255 (around $290) for 200ml.

givenchy cocktail

Givenchy Perfume Cocktails to Debut at London Hotel

givenchy cocktail

Hotel Cafe Royal has teamed up with Parfums Givenchy to create an edible, drinkable form of L’Atelier de Givenchy, a collection of seven haute couture-inspired perfumes, reports The Spirits Business.

To recreate the notes of white pepper, white musk and leather in Cuir Blanc, hotel bar mixologist Tiziano Tasso uses Siberian pine needle extract in a Martini-style cocktail to lend the beverage a woody taste.


Oud Flamboyant, pitched as ‘strong and mysterious’ with scents of leather, oud and labdanum, is recreated in drinkable form with Japanese whisky and mandarin juice for a bold, magnetic, smoky wood flavor.

Drinks are priced at £13 ($20). The special cocktail collection will launch February 1 until March 31 at the hotel’s Green Bar.

Fragrances bar

Last year, The Ritz-Carlton hotel in Berlin also launched an interactive cocktail and perfume experience.

Si Eau de Toilette by Giorgio Armani

A light and floral take on Giorgio Armani Si

Si Eau de Toilette by Giorgio Armani

In preparation for spring,  is transforming one of its newest women’s fragrances into a fresh eau de toilette.

Launched in September 2013 as an eau de parfum, Si by Giorgio Armani will take on a new, lighter incarnation in 2015. Si Eau de Toilette is a floral chypre that plays upon contrasting notes.


The heart of the fragrance is an alliance of fresh ingredients (neo jungle blackcurrant essence, green pear, mandarin and neroli essence), softened by a bouquet of freesia and May rose. Hints of musk, amber wood and patchouli round out the eau de toilette’s olfactory pyramid.

Cate Blanchett for Giorgio armani

Cate Blanchett, the spokesmodel for the original perfume, is expected to pose once again for this new variation.

Si Eau de Toilette by Giorgio Armani will go on sale February 23 at select perfume counters and department stores. The 30ml flacon is priced at $59.

lanvin marry me

“Marry Me Confettis” Perfume by Lanvin

lanvin marry me

French fashion house  will enter the year by launching Marry Me Confettis, a new limited edition of one of its most beloved perfumes.

After several other temporary versions of Marry Me — including the Love Edition, À la Folie and Love Balloons — Lanvin is celebrating a festive declaration of love with Confettis, a fruity, musky floral that is lighter and brighter than its predecessors.

Noses Shyamala and Antoine Maisondieu combined their talents to create this romantic new perfume, which combines mouth-watering red fruit notes with a heart of white peach and jasmine absolute. Extracts of blonde woods and musk soften the combination.

Just as festive as the fragrance itself, the flacon is outfitted in a cheery pink shade and adorned by a fuchsia ribbon.

“Marry Me Confettis” will arrive starting in January at select perfume counters, including Galeries Lafayette in Paris, where it costs €42 for 50ml.

Andrew Cooper Dunhill Icon

Dunhill Launches “Icon” Fragrance

Andrew Cooper Dunhill Icon

In the first quarter of next year,  will launch “Icon”, its first fragrance created under the creative direction of John Ray.

A woody aromatic, Icon was developed by Carlos Benaim, the nose behind Pure Poison by Dior and Very Irresistible by Givenchy.

The masculine perfume combines notes of bergamot and neroli absolute with extracts of black pepper, cardamom absolute, lavender, smoked oud and oak moss.

“Icon is the perfect expression of natural refinement, a translation of the luxurious and classic heritage of the Dunhill house, with, what’s more, a touch of modernity…. The man who will wear Icon is a masculine and sophisticated gentleman,” stated Carlos Benaim.

For the campaign, the British brand enlisted noted American photographer Annie Leibovitz, who shot the perfume’s spokesmodel Andrew Cooper.

Icon will be sold in early 2015 in two formats: 50ml (€69/around $86) and 100ml (€89/around $111).

Olivier Martinez

Olivier Martinez poses for L’Homme by YSL

Olivier Martinez, who has represented the Yves Saint Laurent men’s fragrance since its launch, appears in a new ad campaign for L’Homme.


Olivier Martinez

Directed by Romain Gavras, the French filmmaker behind “Our Day Will Come,” the campaign is an ode to virile sensuality, a quality embodied by Olivier Martinez. The actor plays a sophisticated man who, confident in his seductive appeal, becomes the object of one beautiful woman’s desire.

Olivier Martinez YSL campaign

Launched in 2006, L’Homme by Yves Saint Laurent features notes of citrus, violet leaf, vetiver and tonka bean. The fragrance is created by the noses Anne Flipo and Dominique Ropion.


Olivier Martinez for YSL

Filmed in black and white, the TV campaign is being launched worldwide.

Moschino Toy fragrance

Moschino launching new unisex fragrance Toy

Moschino Toy fragrance

 has unveiled a fun unisex scent, named Moschino Toy, that is available exclusively in-store at Harrods and online via Moschino.

Unveiled on the brand’s Instagram account, the fragrance is presented in a bottle hidden inside a teddy bear, which is in turn wearing a slogan t-shirt saying “This is not a Moschino Toy.”

So far so meta, but it gets cooler: the spray is located by removing the bear’s head, and the whole shebang is packaged in a classic plastic-fronted toy box à la Barbie replete with ‘try-me’ and ‘touch-me’ logos.


Moschino TOY campaign

The scent has also appeared for sale on the Moschino site priced at €98 for a 50ml bottle/bear, and Jeremy Scott will be in London this Thursday at the famous Brompton Road store to celebrate the launch.

There’s also a campaign (pictured above and below) starring Isabeli Fontana and shot by Steven Meisel.

Moschino TOY ad campaign

Dior Homme Genesis

WATCH: Dior Homme Genesis, The art of creation

Dior Homme Genesis

Genesis: this is the title of the latest video by Maison Dior that tells about the creative process behind the iconic .

Described by Dior as “a black and white voyage of hypnotic beauty,” and with a sumptuous soundtrack by Son Lux, this short fragrance film is an almost synesthetic treat for the eyes and ears.

Harrods Salon de Parfums

Harrods launches Salon de Parfums

Harrods Salon de Parfums

London department store  has opened a new fragrance haven featuring some bespoke treats for perfume fans.

The Salon de Parfums opened this month on the store’s sixth floor and the space contains eleven brand boutiques showing off the ranges of some of the world’s finest fragrance labels: Kilian, Chanel, Clive Christian, Creed, Dior, Ex Nihilo, Guerlain, Henry Jacques, Roja Dove Haute Parfumerie, Tom Ford and Xerjoff.


There’s a fragrance gallery including world exclusive brands like Thomas Kosmala, Liquides Imaginaires and Dead of Night, as well as further special perfumes from Dolce & Gabbana, Elie Saab and Bond No.9.

The boom in fine and niche fragrances (which this week saw Estée Lauder purchase Le Labo) drove the concept behind the space: “a growing appreciation for fine fragrance and a greater interest in individuality inspired us to develop a unique perfumery concept,” explained Mia Collins, head of beauty at Harrods.


The Salon de Parfums is also the exclusive stockist of the ‘No1 Passant Guardant’ fragrance by perfumer Clive Christian; it retails at £143,000 (approx $230,000), making it the world’s most expensive scent.

Bottega Veneta Knot scent

Bottega Veneta releases Knot fragrance

Bottega Veneta Knot scent

At the end of July, Bottega Veneta celebrated its famous clutch bag, The Knot, with a pop-up exhibition in Saint Tropez, and now it has unveiled a new fragrance in honor of the bag.

The scent, also named Knot, was inspired by the Italian Riviera as well as the expensive red carpet accessory.


Presented in a minimalist clear gold glass flacon with a metal knot detail on the top, the fragrance was mixed by Daniela Andrier, who also created last year’s Pour Homme scent for the brand with Antoine Maisondieu.

It opens with mandarin, orange blossom and neroli, over a floral heart of rose and peony. The drydown arrives with pairing of musk and tonka bean.


The campaign features Australian model and regular Christian Dior muse Julia Nobis and was shot by American photographer David Armstrong.

The scent was released September 1 and will be available in Bottega Veneta fragrance locations. The eau de parfum spray comes in three sizes — 30ml for €65, 50ml for €92 and 75ml for €110.

Karlie Kloss Coco Noir

Karlie Kloss fronts campaign for Coco Noir by Chanel

Karlie Kloss Coco Noir

Karlie Kloss has just joined Chanel as the latest spokesmodel for the Coco Noir fragrance. In a photograph taken by Sølve Sundsbø, the supermodel’s face is silhouetted against a dark backdrop next to the Coco Noir flacon.


Karlie Kloss for Coco Noir

This is the first time that Kloss has fronted a Chanel campaign, although she has walked the runway for the brand in the past.

Daisy Marc Jacobs pop-up store

Buy Marc Jacobs with a simple Tweet

Daisy Marc Jacobs pop-up store

Next weekend, shoppers in the British capital will be able to purchase the ‘ fragrance products without paying a single penny!

Located in Covent Garden, the Daisy Marc Jacobs Beauty Tweet Shop is a pop-up store that will only be open from August 15 to 17.

And while pop-up stores are nothing new, this one stands out for its unique business model. No money will change hands, as customers will pay only in “social currency,” meaning tweets with the hashtag #MJDaisyChain.

Moreover, for each day the store is open, the brand will award a Marc by Marc Jacobs handbag to the Twitter user who posts the most original tweet with the hashtag.


To make the experience even more unforgettable, the brand is going all out with the store, where you can find beverages, a nail bar and a photo booth.

This is not the first time Marc Jacobs has tried out the concept. The designer opened a pop-up store based on the same business model in New York in February during fashion week.

Boss Ma Vie

Gwyneth Paltrow fronts new campaign for Boss Ma Vie

Following on from Boss Nuit and Boss Jour fragrances, Jason Wu, Artistic Director for BOSS Womenswear, has unveiled the latest Hugo Boss women’s scent, Boss Ma Vie, with a new campaign fronted by Gwyneth Paltrow.

Wu dressed Paltrow in slick tailoring for the campaign shots and film.

“The BOSS woman is about success and powerful femininity and those are the qualities that I see very much in Gwyneth Paltrow,” he explained.


The fragrance, mixed by Will Andrews at P&G Prestige, opens with cactus blossom for a shot of fresh green energy.

Boss Ma Vie

The heart blends pink freesia and jasmine petals with delicate rose bud, before it rounds out with a cedarwood drydown. The bottle comes in a pink shade chosen by Wu, with a precision cut crystal lid and a gold band.

The Boss Ma Vie Pour Femme Eau de Parfum is available in 30ml (€46), 50ml (€66), and 75ml (€86) sizes, with a 200ml Shower Gel (€29), 200ml Body Lotion (€32) and a 150ml Deodorant (€29) also on sale.