David Bellemere photographed Heloise Guerin for the Lanvin “Marry Me” fragrance campaign in Paris on March 8, 2010.

Not content with just selling stilettos, high-end shoe label Jimmy Choo is making its first foray into the fragrance industry.

Tamara Mellon, the founder and chief creative officer of Jimmy Choo, unveiled the new scent for women during a press event in London on October 22.

“I wanted to do a fragrance from the beginning of Jimmy Choo. I want to accessorize a woman completely.”

John Galliano will be collaborating with famous Parisian pastry café Ladurée to release limited edition macarons.

The Dior designer’s macaroons – which come in boxes of either 6, 12, or 18 – pay tribute to his new perfume Parlez-Moi d’Amour.

He chose rose and ginger flavors and created a limited edition box featuring references to the new fragrance.

Shot earlier this year, we finally have a look at Martin Scorsese’s spot for Chanel’s fragrance for men, Bleu, starring French actor Gaspard Ulliel.

The one minute advert was released yesterday, and it features all the grit and energy that the legendary director is famous for.

The tagline is “Be unexpected.” It features a young man, French actor Gaspard Ulliel, deciding to do just that, presumably after dabbing on a touch of Bleu.

Here is the official TV commercial for Gucci Guilty, which stars Evan Rachel Wood and Chris Evans and was directed by Frank Miller.

It’s almost here… BLEU DE CHANEL, the new Fragrance for Men, and the most buzzed-about artistic collaboration between Chaneland Martin Scorsese.