Emily Blunt Yves Saint Laurent Opium Campaign

Emily Blunt is the new face of YSL Opium

Emily Blunt is starring in Yves Saint Laurent’s F/W campaign, shot by Patrick Demarchelier, for the fashion house’s iconic Opium fragrance. Blunt, who follows in the footsteps of Kate Moss and Sophie Dahl, will “unveil a fiery, almost reckless woman with magnetic seduction, that nobody or nothing can resist.” The star said that she found [...]

Fairmont Le Labo

Fairmont teams up with Le Labo

Luxury hotel chain Fairmont, which operates 60 hotels around the world, has announced a partnership with New York perfumer Le Labo for its in-room amenities. The brand announced Novermber 3 that Le Labo’s Rose 31, a Wallpaper magazine Best Perfume of the Year, would be the base of its amenity kits from this fall. The [...]

Jean-Claude Ellena

Meet Jean-Claude Ellena, ‘scent writer’ for Hermes

Jean-Claude Ellena is a perfumer who never wears perfume, whose tools are pen, paper and memory, and who sees his work as “nose” for the French luxury house Hermes as that of a “scent writer”. “In a perfect world, I wish perfumes were never worn at all,” smiled the 64-year-old master perfumer as he welcomed [...]

Dolce and Gabbana The One

Scarlett Johansson in “The One” for Dolce & Gabbana

Dolce & Gabbana has released a new promotional video for its The One fragrance, starring Scarlett Johansson. Directed by Jean-Baptiste Mondino, the filmed ad shows Johansson “revealing the provocative yet effortless femininity of the eternal diva.”

aire loco loewe

Loewe Aire Loco Fragrance Ad Campaign [video]

For their perfume Aire Loco which was launched in the fall of 2009, Loewe designed an advertising campaign which relies on an elaborate atmospheric build-up and a mild sense of surreal insanity.

Live in Love Oscar de la Renta

Oscar de la Renta’s fragrance campaign

America’s master of big-impact gowns Oscar de la Renta releases his first perfume in a decade. Developed by Jean Marc Chaillan and Carlos Benaïm, the new fragrance has been named Live in Love, after the tattoo of de la Renta’s atelier director. A green floral, Live in Love, is composed of bergamot, ginger orchid, hyacinth, [...]

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