Hugo Boss has tapped Gwyneth Paltrow as the face of its new perfume Boss Nuit Pour Femme, which is inspired by the elegance of the little black dress.

As the current face of Scandinavian chain Lindex and luxury leather goods brand Coach, the Oscar-winning actress is no stranger to the realm of modeling, and back in 2005 appeared in Estee Lauder’s Pleasures perfume ads.

Marc Jacobs presents its “Dot” fragrance advertisement starring Australian beauty Codie Young. Captured by Juergen Teller, Codie shows off the flashy bottle made after the shape and color of a ladybug.

In honor of the upcoming Easter celebrations, Roja Parfums is teaming with Fabergé for a limited edition bottle of the Roja Parfums Diaghilev scent presented with a Fabergé white gold and diamond egg pendant, the Oeuf Duchesse Blanc.

Givenchy has released the video of actress Liv Tyler singing her own rendition of INXS’s “Need You Tonight” ahead of the launch of new fragrance Very Irrésistible Givenchy Electric Rose.

Tyler smolders in the clip, which features choreography by famous dancer Bianca Li and was filmed by Swedish director Johan Renck.

It was announced back in December that Tyler would be the voice of Givenchy’s latest scent, collaborating with Sony Music Entertainment on “an electrifying meeting between the world of rock and the universe of perfume.”

French luxury brand Louis Vuitton will open a boutique and jewellery studio on Paris’ Place Vendome this spring and is preparing its first perfume.

“In April we will have our own jewellery workshop and in May will will open our boutique in the same building,” the label’s head Yves Carcelle said.

The project, unveiled in an area of Paris synonymous with luxury, will allow Louis Vuitton to “rejoin the exclusive club of the few jewellers who have their own workshops on the Place” and make the coveted adornments in situ, he said.

Louis Vuitton has confirmed its entrance into the realm of fragrance, with master perfumer Jacques Cavallier-Belletrud heading up the scent development.

The news is significant considering the French fashion house has not marketed any perfumes since the 1920s and ’30s.

It signals another expansion following the brand’s ventures into watches in 2002, fine jewelry in 2004 and eyewear in 2005.