For its first complete collection of aquatic chronographs, there could be no better route to mastery for Parmigiani Fleurier than allying its technical expertise with one of today’s biggest boatbuilders: Pershing.

Parmigiani Fleurier had for several years wanted to develop a new collection of watches with highly sporty lines and volumes.

The watchmaking project took a major turn with the formation of the partnership between Pershing and Parmigiani Fleurier.

“For a timepiece with a difference, look no further than the latest edition of the Parmigiani Fleurier Bugatti”, which brings together three ultra luxurious brands that are Bugatti, Hermes and the distinguished Swiss watch maker in a unique partnership.

All this is done to compliment Bugatti’s new Veyron Faubourg Par Hermes car. You will see this in the design on the watch, with its tubular body and Hermes leather strap.

A very convenient feature of the unisex watch is that the face sits on the side of the body, which means drivers don’t have to twist their wrist to check the time.

Presented in 18-carat rose or brushed white gold version, the watch can even be customized for its owner with pave diamonds.

With only 20 pieces available, this Limited Edition Bugatti Faubourg Watch By Parmigiani carries a weighty price tag of $233,900 ^_^