Last night the much anticipated Ralph Lauren 4D events took place in London and New York, celebrating 10 years of being on the web.

Larger-than-life models, Polo players four stories tall, and iconic accessories such as the Ricky Bag, ties and belts all appeared to wrap the length of the building.

The installation also gave the illusion that images were extending beyond the building and floating out into space toward the audience, complete with music.

In honor of the tenth anniversary of its US e-commerce site and to toast the recent launch of its UK version, Ralph Lauren is staging one-of-a-kind public 4D fashion spectacles tonight (November 10) at its new Madison Avenue location in New York and its Bond Street flagship in London.

The sensory experience will involve ambient sound and even a mist of Ralph Lauren fragrance as the facade of its two flagships light up with projected images of giant models and polo players towering over the crowds at four stories tall.

The public art shows will illuminate the evening sky and give audiences the impression that the virtual models are gliding towards them.

Lonely Planet has named its top cities to visit in 2011, picking New York as the best place in the world to be next year.

The list, compiled as part of the publisher’s Best in Travel 2011 guide, puts the Moroccan city of Tangier in second place and Tel Aviv in third.

New Zealand capital Wellington took fourth place spot, with the book saying that the innovative and inspiring city might just be the ‘Best Little Capital in the World’.

Adriana Lima has debuted the US$2 million diamond-encrusted bra she will wear at the Victoria’s Secret Fashion Show during an instore appearance.

Designed in collaboration with Italian jeweller Damiani, and containing more than 3,000 jewels, the piece took six craftsmen 1,500 hours of work to complete.

Adriana needed a security team just for her bra costs $2 million with its incredible 142 carats of white diamonds, topazes and sapphires.

With 57 restaurants winning stars in this year’s Michelin guide, New York comes in only at fifth place in world rankings, but is the hands-down number one for culinary diversity.

The 2011 New York guide, which precedes all the other city surveys due this year, sees the Big Apple with 10 two-star restaurants, up four from last year, and an unchanged five with the maximum of three stars.

Three French eateries keep their places in the highest ratings: Jean Georges, Daniel, and Le Bernardin, as do the Japanese Masa, and California chef Thomas Keller’s Per Se.

Directed by Romain Chassaing in promotion of Louis Vuiton’s NYC Guide for 2011, the brand attempt to solve the mystery of New York’s “Big Apple” title.

Louis Vuitton New-York City Guide 2011 Edition will be available on October 15th.