This week Ducati North America launched a limited edition Ducati Hypermotard with luxury retailer Neiman Marcus. The limited production motorcycle is featured in the Neiman Marcus Fall Men’s Book and can be ordered through the Neiman Marcus website.
It features a Termignoni full exhaust system with performance ECU, Ducati Performance race seat, a specially designed “Tricolore“ color and graphics package and an array of carbon fiber accessories – all conceived and executed by Advanced Motorsports, one of the premier Ducati dealerships in North America. Production is limited and each unit carries an individually numbered plaque signifying its exclusivity.
Each Limited Edition Neiman Marcus Ducati Hypermotard begins its life as a Hypermotard 1100 in Ducati’s Bologna, Italy factory and is then hand crafted in the US by one of the foremost authorities on Ducati performance. These special bikes are built to order and will be delivered to the Ducati dealership of your choice.
It’s priced at $17,995. But can the additions and the supposed exclusivity brought by the limited numbers justify the $6,000 premium? Neiman Marcus is hardly an aspirational brand these days, and with only a few accessories added to stock bikes, these are unlikely to become collector’s items…
