Mulberry enlists models Lindsey Wixson and Frida Gustavsson for its spring 2012 campaign shot by Tim Walker.

British luxury handbag maker Mulberry posted surging Christmas sales and raised its annual profits forecast Thursday.

Retail sales at the group jumped 41 percent in the six weeks to January 14 from a year earlier on strong Asian demand, Mulberry said in a trading update.

“I am delighted that trading during Christmas and the New Year has been strong and consequently the results for the year to 31 March 2012 are likely to exceed our earlier expectations,” said Mulberry chairman and chief executive Godfrey Davis.

British brands including Victoria Beckham, Alexander McQueen and Mulberry were winners at the Walpole Awards in London on Monday, November 14.

Beckham, whose eponymous dress collection debuted at New York Fashion Week in 2008, received the Emerging British Luxury Brand gong.

Sarah Burton of Alexander McQueen took the British Luxury Design Talent prize, and Mulberry was honored in the British Luxury Overseas category.

Mulberry has opened its largest and third retail location in New York and for the first time will offer its entire collection in-store in the United States.

Mulberry’s third New York location, and its second in the SoHo district, is on Spring Street. The new location is 5,000 square feet and opened Sept. 6.

The space has white pillars, dark reclaimed wood flooring and high tin ceilings, according to a report from Women’s Wear Daily.

When it comes to the best-performing fashion brand on the international stock exchange, you would most probably expect a name along the lines of the Pradas of this world, but it’s under-the-radar Mulberry that takes the crown.

Bloomberg reports that the British luxury handbag maker’s stock rose by 526 percent over the past year. Overseas revenue more than doubled over the same period.

In retail, its growth is currently only topped by PT Mitra Adiperkasa, a company that runs Starbucks coffee shops and Sogo department stores in Indonesia.

The luxury UK brand Mulberry has moved its flagship boutique to 50 New Bond Street, only a few doors down from its previous address.

The new retail space reflects the brand’s ethical and ecological concerns features a loft-like warehouse vibe with vast open space and a bevy of freestanding fixtures.

The new 5,400-foot (501-square-meter) boutique sells accessories, travel and luggage goods, shoes, and women”s wear.