Since 1881, like the icons who wear them, Movado never stops moving, evolving, and bringing the unexpected to Swiss watchmaking. Movado brings together a dynamic group of artists, athletes, and entrepreneurs who constantly move forward and inspire. That’s the thing about icons — they transcend time.

Movado’s new campaign enlists legends of their respective industries including Ludacris, Jessica Alba, Julianne Moore, Christian McCaffrey and Tyrese Haliburton as new faces of the brand.