Moët & Chandon have released 11, limited-edition coffrets of six bottles of Grand Vintage Collection 1911, to go on display in one of Harrods’ Christmas windows.

Available exclusively from Harrods for a price tag of £65,000 ($100,000), the 100-year-old Champagne comes from one of its most memorable vintages.

Even at the time of its harvest a century ago, the 1911 vintage was recognized then as memorable by the chef de cave of Moet & Chandon.

Closing 2011 with the ultimate gesture of luxury, and upholding an annual premium tradition, Moët & Chandon presents the Golden Premium Jeroboam.

Moët & Chandon transforms the Impérial bottle into a limited-edition keepsake allowing champagne lovers to create their own masterpiece.

“Being unique is the essence of luxury: By signing its Golden Premium Jeroboam, each Moët lover can elevate an end-of-year gesture into a moment to remember.”

Among the hundreds of lots on offer at Christie’s September wine auction in Hong Kong, there’s one in particular that will appeal to more than just wine lovers.

The winning bid for Lot No. 519 will receive a lunch date with Scarlett Johansson and six bottles of 100-year-old Moët et Chandon champagne packed in a special Louis Vuitton leather chest.

The lot is estimated to be worth 380,000 to 500,000 Hong Kong dollars (US$48,700 to $64,100). The proceeds of the sale will go to the Nature Conservancy in China.

Moet & Chandon will be the official champagne of the US Open, the largest sporting competition in the world.

The sponsorship includes an on-site suite at the US Open, which is held in the Queens borough of New York.

The Moët & Chandon luxury suite will not only serve as a celebration station for attending guests, but host an auction to benefit the corresponding charitable effort titled “Cheers for the Champions.”

Mosley Tribes and Moët & Chandon recently partnered to create limited edition “Rosé” sunglasses in celebration of a private four-city celebrity hosted penthouse tour called The Rosé Lounge.

Select guests of the Rosé Lounge will receive the limited edition “Rosé” Mosley Tribes sunglasses and experience an evening with local tastemakers and media that bring the Moët Rosé nightlife experience to life.

The Raynes comes with a Mineral Glass Photochromic lens that adjusts to indoor and outdoor light conditions.

Moet Hennessy, the wine and spirits arm of LVMH luxury group, said Thursday it was planting its first vineyard in China to produce a premium sparkling wine.

The 66-hectare (163-acre) vineyard will be planted as a joint venture with the publicly-owned agricultural development firm of the Ningxia Hui autonomous region in northwestern China.

The maker of Moet and Chandon champagne will build and own a facility near the vineyard to produce the high-end sparkling wine, which is to be sold locally under the Chandon label, LVMH said.