aSmallWorld is an online social network service similar to Facebook. Also called “Snobster” by critics, it is an exclusive invitation-only network with roughly 250,000 members.

Founded in 2004 by by Swedish banker and globetrotter Erik Wachtmeister, the network is mainly about lifestyle, society, celebrities: Naomi Campbell, Ivanka Trump, Quentin Tarantino, Paris Hilton, Tiger Woods, Prince Emanuele Filiberto Di Savoia and James Blunt are among the members.

SmallWorld shares many features with other social network services, such as profiles, an event calendar, private messaging and allows users to list multiple cities as their location of residence.

Members can also buy, and sell items (Bugatti Veyron, Caviar, etc…) using aSmallWorld’s private forums or even rent property or find a flatmate.

When the middle-class millionaire wants to wow her, he buys a diamond. Only the millionaire buys the rarest stone, one no one else will have.

On his travels, the millionaire goes where no one can find him–to an exclusive island resort featuring $185,000 fractional memberships in luxury vacation homes.

And at home, he relaxes not before the plasma TV but in his $150,000 yoga room where he receives massages while gazing at a Japanese-inspired garden outside.

It is official that China has become the country with the second largest population of billionaires in the world, just behind the US.

Revealed by the World Entrepreneur magazine, a list of 2007′s top 500 Chinese magnates determined their combined wealth more than 587 billion dollars.

Though the list included many from Chinese mainland, Taiwan, Hong Kong and Macao, the Kwok brothers of Sun Hung Kai Properties in Hong Kong topped the list.