“It’s the end of the world, baby!” is the title of the latest edition of the iconic Campari calendar unveiled last week in Milan.

Inspired by the Mayan prediction that the world will end on 21 December 2012, the Italian drink company’s calendar features a series of photos where Milla Jovovich is portrayed in different end-of-the-world scenarios.

the powerful images were taken by internationally recognized fashion and advertising French photographer Dimitri Daniloff.

Italian Vanity Fair has an exclusive preview of the illustrious Pirelli calendar, providing a first glimpse at this year’s models, who include Kate Moss, Lara Stone, Milla Jovovich, Saskia de Brauw, Isabeli Fontana, and the actress Rinko Kikuchi.

Shot in Corsica, the photos are by Mario Sorrenti, who is best known for his artful nudes in the pages of magazines such as Vogue.

Locations used included abandoned old farmhouses as well as the blue seawater with backdrops of rocky outcrops.

“The Cavalli Card” starring supermodel Milla Jovovich: this is the short film, for an Internet-only ad campaign, called “I Have Everything”, nothing else.

A beautiful woman that play with her dresses and accessories and she does it out of vanity, she dreams, she wants everything and she has got everything because the iridescent Cavalli card equip her for every curveball life could throw.

“I’m thinking about creating a Web site where card holders can chat directly with me,” Cavalli said.