The modern man’s new codes – sustainable design, discernment over showy design, personal customisation – when collecting or owning cars.

LUXUO examines what is causing the global luxury automotive industry to swerve its way in lane ahead of looming US tariffs and stagnating EV sales.

The Mercedes-Benz EQS 450 4MATIC SUV offers a blend of high performance, sleek design, and next-gen tech, setting new standards for electric luxury.

The Mercedes Targa Florio 2-litre racing car from 1924 is back on the road! Just in time for the 100th anniversary, Mercedes-Benz Classic has restored the race car to its original condition. Join an extraordinary journey to this year’s top classic car events, with a grand finale on Sicily’s original 1924 course.

Including the 1955 Mercedes-Benz 300 SL Gullwing. Priced between USD 1,600,000 – USD 1,800,000 it’s a standout among the cars on auction.