German automaker Mercedes-Benz has tied up with INCC Group to create its first ever fragrance for men which is expected to be launched in early 2012.

The fragrance was launched at the TFWA World Exhibition retail event held in Cannes, France and goes on sale in the first quarter of next year.

Mercedes-Benz for men was developed by perfumer Olivier Cresp and will be available in Eau de Toilette and matching grooming products.

The Mercedes-Benz F125, is the latest technology concept in a long line of research vehicles, from the Stuttgart-based automaker.

Powered by hydrogen and electricity, the F125 will initially evolve from it’s gullwing coupe effect, into a four door sedan, and it may very well be the future generation of the S class Mercedes-Benz.

This luxurious eco-friendly car of your dreams is perfected by an E4Matic all-wheel-drive-system, consisting of 4 motors mounted in each wheel.

Ducati is to show a new motorbike inspired by the Mercedes-Benz AMG line at the Frankfurt Motor Show later this month.

The Ducati Diavel AMG Special Edition is the flagship model of the 2012 Diavel family and has been co-inspired by AMG, Mercedes-Benz’s high-performance racing brand.

Based upon the Diavel Carbon, the new model features AMG’s signature wheel styling and an AMG-style sport exhaust system with engraved end-caps, the finishing touch to the hand-built matte black carbon-fibre body work.

Mercedes Financial has partnered with American Express, which is Amex’s first partnership with an automobile brand in the U.S.

One card offers a revolving credit line, the other requires payment in full monthly.

Both offer 5x membership rewards points on purchases of Mercedes-Benz products and services, including maintenance, and other perks.

Luxury cars are increasingly irresistible for many Vietnamese, say industry players who report rising sales even as daily life becomes harder for the majority struggling to cope with one of the world’s highest rates of inflation.

Audi’s A6, launched at the Vietnam Auto Expo last month, costs almost $142,000 — which would take the average Vietnamese worker 182 years to earn.

Yet Mercedes-Benz, Lexus, Audi and other high-end brands are increasingly common on the narrow streets of Hanoi, where they vie for space with the motorcycles which are standard transport for most people.

Luxury cars are in demand more than ever, according to statistics released this week by some of Germany’s top automakers.

Mercedes-Benz, one of the world’s best known luxury auto brands, has sold more vehicles around the world in the first half of 2011 than in any previous year, with 610,531 drivers splashing out on a car between January and June.

It says that by the end of this year, it has its sights on selling 1.3 million Mercedes-Benz passenger cars, setting an all-time sales record.