Tag Archives: Mercedes-Benz

Mercedes debuts special edition A Class

Mercedes celebrates F1 success with the special edition Mercedes-AMG A Class, a “Silver Arrow for the road.” The Mercedes-AMG A 45 4Matic Petronas 2015 World Champion Edition offers four-wheel drive, 381hp, a 0-100km/h time of 4.2 seconds plus a host of unique racing-inspired features and will be going on sale as a memento of the momentous 2015 F1 season.

This year has seen the Mercedes Petronas F1 team perform a clean sweep, coming first and second in the drivers’ championship and clinching the equally coveted constructors’ trophy too — and all before the end of the season.

To celebrate, the company has developed a “Silver Arrow for the road” in the shape of a flagship A Class decked out in an F1-derived external aerodynamic streamlining package plus 19-inch alloys and a special silver, black and green paint finish to match the F1 cars that that raced away to this year’s title.

This color scheme continues inside as contrasting stitching on the special performance seats with increased lateral support and race-focused steering wheel with 12 o’clock marker.

“With the World Champion Edition we would like to share with our customers our delight and pride in the strong performance of the Mercedes-AMG Petronas Formula One Team,” said Tobias Moers, CEO of Mercedes-AMG. “This is a way for every fan to share the success of Lewis Hamilton and Nico Rosberg.”

The car will go on sale for just four months, starting in January, and prices will start at €65,402.40 plus local taxes.

All Season Supercar: Mercedes SL

In our earlier piece on the LA auto show, the story made a passing mention of a freshened up Mercedes SL so here is the full treatment. In all seriousness, the Mercedes SL is the vehicular equivalent of a 1960s supergroup. It’s so famous and had so many worldwide hits that like the Beatles or the Stones will comfortably survive even as musical tastes change and physical sales are replaced by streams.

However, just like Paul McCartney, the SL still has lots of creativity left and still needs to keep making appearances and putting on a performance to underline its relevance and to attract new fans.

And the latest facelift to the folding metal roof sports convertible, unveiled at the LA auto show last week, should do just that.

It gets a new nose and rear end that bring it aesthetically into line with the current flagship Mercedes-AMG GT sportscar but without crossing the line from strong to aggressive. There’s a new diamond grille and LED lights as standard and the front bumper air intakes are also bigger.

The SL’s party piece has always been that it can be driven with as much enthusiasm as a supercar when the mood takes but then, at the push of a button can turn into a drop-top boulevard cruiser and a host of new technological features transplanted from the flagship S Class sedan will make sure it continues to deliver in both respects.

“The SL is an all-season vehicle that is fully suited for daily use, but above all it is a dream car for those special moments,” said Ola Källenius, Member of the Board of Management of Daimler AG, Mercedes-Benz Cars Sales & Marketing.

In particular the new Curve suspension control system that literally leans the car into or away from a corner for better stability and comfort will be a much sought-after option as will be Mercedes’ industry-leading Distronic system that combines adaptive cruise control with automatic lane keeping and even steering assist.

The folding roof now folds even at speeds of up to 40km/h and there’s an automatic trunk space separator so that top up or down, there’s always storage space.

Engines for the new car, which range from the snarling V12 biturbo in the AMG SL 65 model down to the 3-liter V6 in the SL 400, have also been given a workout in terms of output, efficiency and emissions. The SL 400 offers an extra 35hp now while the performance flagship SL 65 delivers 630hp, a 0-100km/h time of 4 seconds and an electronically limited top speed of 250km/h.

“[The] high-performance roadsters offer a unique driving experience, combining hallmark AMG ‘Driving Performance’ with the pleasures of open-air motoring and superior comfort on long journeys,” said Mercedes-AMG GmbH board member, Tobias Moers.

30 World Premieres at 2015 LA Auto Show

From supercars to SUVs, in all some 50 new vehicles are scheduled to make an appearance at this year’s Los Angeles Auto Show. For some, like the Jaguar F-Pace,  the show will mark a first glimpse on US shores, but for 30 of that number, including the Ferrari F12tdf, LA will be the venue for the car’s first-ever appearance anywhere in the world.

But despite its brand appeal, Ferrari will have to fight for attention. Porsche will be bringing a racetrack-ready version of its Cayman, the GT4 Clubsport, to this year’s show and Lamborghini is prepping a new, more dynamic version of its Huracan supercar.

For those who want supercar performance with extra comfort and elegance, Mercedes will be unveiling its latest generation SL coupé complete, as always with folding hard top, and although it’s yet to confirm or deny rumors, McLaren could be showing off its 570S Spider too.

SUVs and crossovers are also going to be huge draws at this year’s event, especially as the West Coast is the unofficial world capital of the offroader. Range Rover is bringing its Evoque convertible — the world’s first premium compact SUV drop top. It will be doing battle, so to speak, with the Cadillac XT5, a new crossover that proves US carmakers can do luxury as well as any European brand, while Infiniti will be taking the wraps off the production version of its sub-compact X30 premium crossover.

Moving up the scale, Mercedes will be debuting its GLS-Class uber-luxury seven-seat SUV, a car it’s marketing as an S-Class with better ground clearance, such are its comfort and technological capabilities.

At a special event ahead of the show’s press day on November 18, storied Italian marque Alfa Romeo will be honored and a precession of past classics and current models will be on show, making the event the perfect occasion to finally reveal the brand’s first SUV after nearly two years of teasing.

Away from new cars, there will also be a huge supply of new technology, new announcements and new strategies at this year’s show. The Connected Car Expo will be showcasing 100 of the brightest tech start-ups with designs on the future of personal mobility and Volvo will be showcasing something called the ‘Time Machine Concept,’ believed to be a raft of autonomous driving features that won’t allow drivers to correct past wrongs or check up on their children’s future career choices, but could save drivers a huge amount of time.

The 2015 LA Auto Show opens to the public from November 20-29.

Mercedes Benz frazer apartment sofa

Mercedes-Benz To Design Apartments in London

Mercedes-Benz is entering the market for premium business apartments in collaboration with the Frasers Hospitality Group, a leading international provider of luxury serviced apartments.

Mercedes Benz frazer apartment sofa

Taking the interiors of its S-Class and Maybach models as a starting point, Mercedes-Benz has completely styled six apartments (of 100 square meters each) located  in London’s glamorous Kensington area.

Each Mercedes-Benz Living @Fraser residence has two bedrooms, a living area and fitted kitchen, but everything, from the lighting system to individual pieces of furniture, have been designed to create a seamless visual flow but one that exists without making the entire space open plan.

Mercedes Benz frazer apartment dining room

The position, choice and development fixtures and fittings help to outline dedicated spaces within spaces.

“As in our vehicles we have combined sensual surfaces and clean lines with intelligent high-tech functionality in order to create a perfectly conceived world of modern luxury that promotes wellbeing and relaxation,” explains Gorden Wagener, head of Design at Daimler AG.

Mercedes Benz living frazer apartment

A centerpiece of each apartment will be a multimedia system that the company calls the Black Magic Wall. An entire wall given over to digital entertainment and finished in high-gloss black, it will provide a huge visual contrast and is a careful nod to the deign aesthetic of a luxury car interior.

Mercedes Benz frazer apartment

The company turned to existing partners Burmester and Swarovski to help bring particular design and feature elements of the apartments to fruition, and if the initial London pilot scheme is a success when it opens to business travelers in November, a further nine apartments in Singapore will be similarly developed.

Mercedes-Benz IAA 2015

The Mercedes-Benz Concept IAA is a Shapeshifting Car

Mercedes-Benz IAA 2015

 is previewing the future of automotive with its Concept IAA at the 2015 Frankfurt Motor Show.

Mercedes-Benz describes its Frankfurt show car as two concepts in one. And that’s because the IAA, which stands for Intelligent Aerodynamic Automobile, is a shape shifter in the literal sense.

Mercedes IAA Concept

When standing still it’s a perfectly executed visual design exercise, but once it starts rolling and hits 80km/h, the car’s exterior elements realign, resulting in a shape with a drag coefficient of 0.19, which, according to the firm, is on a par with the greatest race cars ever built.

mercedes benz iaa concept interior

“Fascinating and technically sophisticated cars form the core of Mercedes-Benz. The ‘Concept IAA’ applies intelligent innovations to resolve the conflicting aims of functionality and aesthetics and shows that we still have plenty of ideas on how to achieve further improvements in efficiency,” says Prof. Dr Thomas Weber, Head of Mercedes-Benz Cars Development.

mercedes benz iaa concept seats

The Bugatti Veyron, the world’s fastest production car, also changes shape as it accelerates to better cut through the wind and to maintain grip at the limits. However, the IAA is pushing the idea to the max. The car actually grows in length by some 390mm as its aerodynamic properties change. The front bumper even moves under the car to improve airflow.

mercedes benz iaa concept cabin

All of which allows the 279hp plug-in hybrid to achieve an all-electric range of 66km and CO2 emissions of just 28g/kg. Top speed is electronically limited to 250km/h.

mercedes benz iaa concept top view

And it wouldn’t be a Mercedes if the interior didn’t offer something equally impressive. Despite the car’s huge size — over 5 meters — it’s designed to seat just four people in absolute comfort.

mercedes benz iaa concept side

There is a clear focus on the finest metals and glass finishes and on technology as a leisure and comfort facilitator. All controls appear and respond like the best tablet or smartphone user experiences, while car-to-car and car-to-infrastructure communication ensure the vehicle avoids accidents and congestion, is prepared for adverse weather conditions, and always knows what’s coming at the end of a junction.

Mercedes IAA Concept rear end

Mercedes-Benz wasn’t the only luxury automaker to show a four-door coupe concept in Frankfurt. Porsche unveiled the Mission E, its all-electric, battery-powered four-seat sports car concept.

S-Class Cabriolet

Mercedes-Benz S-Class Cabriolet Revealed

S-Class Cabriolet

 has released images of the S-Class Cabriolet ahead of its world premiere at the 2015 Frankfurt Motor Show. It is the automaker’s first open-top four-seat flagship since 1971’s 280 SE Cabriolet.

The car is overflowing with features designed to quite literally cosset the driver and passengers — such as individual ‘air scarves’ that blow warm air around passengers’ necks, all-around double-glazed windows and integrated wind and noise deflectors. Unless it’s raining, an owner will be hard pressed to tell whether the roof is up or down.

Mercedes-Benz S-Klasse Cabrio 2015

The company hasn’t just taken the car’s hardtop sibling – the S-Class Coupé – and started cutting, even if in silhouette they’re almost identical.

The convertible has been re-engineered with strong yet light aluminum and magnesium to ensure rigidity and road-holding without extra weight. The floor has also been given an aerodynamic overhaul so that performance levels roof up or down are on par with the coupé.

Mercedes-Benz S-Class Cabriolet

Everything about the car is state-of-the-art in terms of safety, performance or comfort, from the acoustically optimized three-layer roof to the Thermotronic climate control system that uses sensors to automatically maintain cabin temperature with the roof down and can even stop things like exhaust fumes from other vehicles annoying your nostrils.

But all of this is necessary if the S Class is to attract Bentley or Rolls-Royce convertible clients to its wares.

Mercedes-Benz S-Class Cabriolet

And the company is taking no chances. As well as the S 500 model — which boasts a 449bhp V8 under its hood, Mercedes will also be taking the wraps off a much sportier S 63 AMG version.

It will boast a bi-turbo 577bhp V8 engine, a 3.9 second 0-100km/h time, and carbon ceramic brakes so it stops as quickly as it goes.

Mercedes-Benz C-Class Coupe 2015

Mercedes-Benz C-Class Coupe Revealed

Mercedes-Benz C-Class Coupe 2015

The Mercedes-Benz C Class Coupé is an effortless blend of aesthetics, performance and next-generation active safety technology.

The C Class sedan, on which the new car is based, is already the most refined and technologically advanced car in its segment and with the new variation, Mercedes is now throwing a little aggression into the mix.

The coupe is sportier, sits lower — 15mm lower to be precise — and its higher waistline gives it a clearly different stance. As does the fact that it’s actually longer and wider than the outgoing coupé.

These larger dimensions mean that despite the sharply sloping roof, passengers won’t feel too cramped, even in the back.

Mercedes-Benz C-Class Coupe interior

Inside, the front seats have been developed specifically for the new model. They have a sporty feel and boast integrated headrests and seat belt feeders. In the back, there are two individual seats rather than the three found in the rear of the sedan.

Under the hood there is an initial choice of four four-cylinder petrol and two four-cylinder diesel engines, the pick of which is the 245hp C 300.

But a V6 and potentially a V8 AMG engine are also expected to join the mix in 2016, for those who want something even sportier still.

Mercedes-Benz C-Class Coupe rear view

As well as powerplants, the list of semi-autonomous and active driver safety systems offers a huge choice. The car can be specified with Distronic Plus that can essentially take over the driving and steering in stop-and-go congestion situations, maintain a safe distance between vehicles when traveling at speed, keep the car in lane and watch out for traffic at junctions and intersections.

Standard safety systems include Attention Assist, which keeps a watchful eye over the driver to make sure he or she isn’t feeling drowsy and inattentive, plus an autonomous braking system that can increase braking force if a collision is imminent or brake entirely autonomously if the driver fails to react. The system can work at speeds of up to 200kph at lower speeds can also mitigate rear-end shunts.

Sir Stirling Moss

Mercedes will honor Sir Stirling Moss at Pebble Beach

Sir Stirling Moss

To mark the 60th anniversary of the racing driver’s incredible Mille Miglia triumph, Mercedes Benz will be celebrating all things Stirling Moss at this year’s event.

In 1955, driving a Mercedes 300 SLR, Moss set a record time — averaging 157.65km/h — over the Italian 1000-mile road race, a feat which to this day has never been bettered.

But as well as leaving his mark on the race, in 1955, Sir Stirling helped Mercedes-Benz to truly leave its mark on the world of motorsports.

Mercedes-Benz 300 SLR sports racing car

In that season’s Formula One championship, he won the British Grand Prix, and eventually came second overall in the driver’s championship — pipped to the title by his Mercedes teammate, Juan Manuel Fangio.

While in sportscar racing Moss clinched the Tourist Trophy and Targa Florio alongside his Mille Miglia victory to help secure the World Sports Car Championship for Mercedes. In other words, 1955 is still to this day, Mercedes-Benz’s most successful in year in motor racing.

“Our presence at this year’s Pebble Beach Concours d’Elegance is especially in honor of Sir Stirling Moss,” said Michael Bock, Head of Mercedes-Benz Classic and Customer Centre.

Mercedes-Benz W 196 R

“We’ll be there with two original vehicles from 1955 — the 300 SLR, in which the now 85-year-old racing driver won that year’s Mille Miglia, and the successful W 196 R Formula One racing car.”

As an honored guest, Sir Stirling will open the field for the Pebble Beach Tour d’Elegance on Thursday, August 13 in a 300SL Gullwing, while for the main event, the Concours d’Elegance itself, which is held on Sunday, August 16, Mercedes will be entering Moss’s 1955 300SLR, alongside the Formula One championship W 196R racing car from the same year.

Mercedes-Benz C 111 experimental vehicle

However, also being dusted off and shipped out for the event is a Mercedes-Benz C 111, its gullwing door concept car from 1970 that got the crowds so excited that they started placing orders for it.

Although it went from having a Wankle Rotary engine to a production V8 and also went through many minor styling adjustments, the C 111 never made it to production and remained an experimental vehicle, much to many supercar fans’ disappointment.

Mercedes-Benz 600 limousines

Artcurial to offer the limousines of Maria Callas at auction

Mercedes-Benz 600 limousines

On Monday, July 20, auction house Artcurial is putting up for sale a collection of 11 cars from the estate of a friend of the Callas family, including two limousines that belonged to the famous opera singer herself.

Offered without reserve, these two Mercedes-Benz 600 limousines, from 1966 and 1971, are estimated at between €60,000 and €100,000.

First presented at the Frankfurt Motor Show in 1963, the Mercedes 600 aimed to break into the luxury market until then dominated by Rolls-Royce and Bentley.

The idea was also to seduce the stars of show business, as was the case with Maria Callas. The Mercedes 600 was celebrated for combining power (250hp), technology (a complex 150-bar (2,176 psi)) hydraulic pressure system powered the automobile’s windows, seats, sun-roof, trunk lid and automatically closing doors) and comfort (adjustable air suspension delivered excellent ride quality and sure handling over any road surface).

The “Succession d’un ami de Maria Callas” auction will take place on Monday, July 20, at 5pm in the salon Belle époque at the Hotel Hermitage in Monaco. For more info, go to artcurial.com.


The new Mercedes-Maybach S-Class

Mercedes-Maybach rolling out the door in China

The new Mercedes-Maybach S-Class

Mercedes-Benz is selling almost as many Maybach cars in China each month as it used to sell worldwide in a year, when it targeted the super-rich with a stand-alone model.

Chinese buyers are snapping up about 500 a month of the ultra-luxury variant of the Mercedes S-Class, which starts at about 1.44 million yuan ($230,000) in China. That compares to a peak of 600 Maybach cars in 2003, which at the time cost more than $350,000.

Daimler revived Maybach as a Mercedes sub-brand this year to chase the wealthiest buyers, people who otherwise might have considered a Rolls-Royce or a Bentley.

The Mercedes-Maybach adds legroom and opulent options such as hand-made silver-plated champagne goblets to the standard S-Class.

The effort appears to be working. Mercedes started selling Maybach in China in February as part of a push to catch up with BMW and Audi in the world’s largest auto market, which is suffering a slowdown.

Mercedes sales rose 20 percent last month, driven not just by Maybach but also by its compact cars and sport utility vehicles.

Read the rest of the story  @ Bloomberg

Mercedes-Benz Style Lufthansa Technik VIP cabin

Mercedes And Lufthansa To Develop VIP Cabin

Mercedes-Benz Style Lufthansa Technik VIP cabin

Mercedes-Benz Style has partnered with German airline Lufthansa to create conceptual VIP cabins for short- and medium-haul flights.

The VIP aircraft cabin concept, on show this week at the European Business Aviation Convention and Exhibition (EBACE) 2015 in Geneva, takes a very architectural approach to luxury.

Working in conjunction with Luftansa Technik — the airline’s VIP and government airline servicing and design division, Mercedes-Benz Style (the car company’s recently formed industrial design arm) has transferred its skills for fashioning luxury car cabins to aircraft interiors.

Mercedes Lufthansa Technik VIP cabin

Focused on literally breaking down walls and clear right-angled delineations between the floor and ceiling, the cabin is designed so that it feels organic and flows like a spiral. It is an effect achieved via heavily contrasting colors and premium materials plus smart ambient lighting chosen to emphasize the sense of space.

“It was an inspiring challenge to transfer our design philosophy of sensual purity into the area of aeronautical engineering,” said Gorden Wagener, Vice President Design Daimler AG. “Sensual surfaces and clear forms, combined with intelligent high-tech features and perfectly shaped modern luxury are the characteristic features of Mercedes-Benz design.”

Mercedes Style Lufthansa Technik VIP cabin

The furniture appears to blend into the cabin’s floor and walls, and windows are shielded by ‘floating’ black panels that can turn from opaque to transparent — or be used as a display — on command.

The two companies have also taken a modular approach, meaning that the design can be extended with further sections for larger aircraft.

Mercedes Pickup

Mercedes confirms their pickup will be built by Nissan

Mercedes Pickup

Nissan, Renault and Mercedes-Benz have revealed that they will jointly develop a new mid-size pick-up truck.

The companies have worked in partnership for a number of years and already share a number of commercial vehicle platforms. For example, the cheerful Renault Kangoo van-derived MPV can also be bought in certain countries, including the UK, as the Mercedes Citan instead.


Nissan’s expertise extends to the pick-up truck segment where globally it is the world’s second largest producer. Since 1933, the company has sold over 14 million one-ton pick-ups, therefore it seems like a perfect fit.

Nissan is currently developing the next generation of its own NP300 pick-up truck and it’s understood that it will share a number of platform features with the Mercedes but will be engineered by Daimler to “meet the specific needs of its customers.”

However, by sharing the costs of development, the partnership is also going to enable Renault to launch its first pick-up truck too.

The French company promises that the finished vehicle, due to go on sale in 2016, will follow its own design philosophy.

The new car, which is expected to debut within the next three years will be sold initially in Europe, Australia and South Africa.

Mercedes-Benz C-Class 2015

Mercedes-Benz C-Class wins ‘World Car of the Year’

Mercedes-Benz C-Class 2015

The Mercedes-Benz C-Class has won the 2015 World Car Awards, with the Volkswagen Passat and Ford Mustang its fellow finalists.

World Car Awards jurors praised the C-Class for its “all-new aluminum/steel hybrid platform and updated rear-drive powertrains that delivers levels of refinement, luxury, safety, ride and handling that challenge best-in-class.”

Seventy-five automotive journalists from 22 countries comprised the international jury panel, with their decision announced at the New York International Auto Show on April 2.

Volkswagen’s Passat won European Car of the Year in early March.

The Mercedes-Benz group accumulated several other accolades at the 2015 WCAs — World Luxury Car (Mercedes-Benz S Coupé) and World Performance Car (Mercedes AMG GT) — with World Car Design of the Year going to the Citroën C4 Cactus and World Green Car awarded to BMW’s hybrid sports performance vehicle, the i8.

Mercedes SL 417 Mille Miglia

Mercedes debuts limited edition Mille Miglia SL

mercedes SL Mille Miglia 417

To mark the 60th anniversary of its remarkable win at the legendary Italian endurance-racing event, Mercedes has decided to celebrate with a special version of its current SL roadster.

The Mille Miglia is so called because the course is roughly one thousand miles (1597km to be exact) and is still held every year in Italy along the main road from Brescia to Rome and back again.

Today it’s a classic car event, a celebration of the automotive, but in the 1950s it was just as much a proving ground for cars and drivers of the period as the Nurburgring is today, but with much better scenery and food.


2015 Mercedes-Benz SL 417 Mille Miglia

The new Mercedes-Benz SL Mille Miglia 417, of which just 500 examples are going to be built, is inspired by the production SL from 1955 which, at the hands of American private driver John Fitch and co-driver Kurt Gessl, set off at 4:17 AM and completed the course — Brescia to Rome and back again — in 11 hours, 29 minutes and 21 seconds, winning the production car class in the process.

So that it stands out from a standard SL, the special edition’s exterior is finished in magnetite black metallic paint with contrasting red accents on the chin and rear spoilers.

The car also sits on special black AMG alloy wheels that cover the bright-red-calipered brakes.

2015 Mercedes-Benz SL 417 Mille Miglia

Inside the contrasting theme continues. The car gets AMG line carbon-framed leather seats with red and black leather trim.

The dashboard and interior panels are finished in carbon black and even the floor mats are embroidered with “1000 Miglia”. The finishing touch is a red and black nappa leather wrapped sports steering wheel.

If potential owners would prefer something a little less restrained than magnetite black, a glossier black and an equally glossy or matte white exterior finish are also available as options.

2015 Mercedes-Benz SL 417 Mille Miglia

Under the hood there are also two options. The SL can be specified with a 328bhp twin-turbocharged 3-liter V6 or with a twin-turbocharged 4.6-litre, 449bhp V8 unit instead.

The SL Special Edition “Mille Miglia 417” will make its global debut at the Geneva Motor Show in March and will be available to order from April 7.

mercedes benz bmw logo

Luxury car brand sales hit record levels in 2014

mercedes benz bmw logo

German automakers BMW and Mercedes said Friday they attained record sales in 2014, their fourth in a row, driven by rising demand in all regions.

 said in a statement it delivered more than two million vehicles to customers in 2014, “the company’s fourth record year in a row.”

It said it sold a total 2.118 million BMW, MINI and Rolls-Royce vehicles, 7.9% more than the year before.

“I am delighted that we achieved our target of selling more than two million vehicles in 2014, a new record for the BMW group. We have seen good growth throughout the year, well spread across all major sales regions,” said the group’s sales and marketing chief Ian Robertson.

“We are now looking forward to building on these successes in 2015.”

Separately, , which is owned by Daimler, also posted the “best-ever sales in the company’s history.”

Sales of Mercedes-Benz rose by 12.9% to 1.65 million, its fourth straight year of record demand.

“Mercedes-Benz is on a course of success. The best sales in our company’s history show that our product offensive is bearing fruit,” said chief executive Dieter Zetsche.

He attributed the group’s success “in particular to our compact cars, the new C-Class and the S-Class.”

But the group managed to increase grow unit sales in all core markets, Zetsche said. “In 2015, we will continue our product offensive in the SUV (sports utility vehicle) segment,” the CEO added.

Mercedes-Benz F 015

Mercedes-Benz F 015 Luxury in Motion concept unveiled

German automaker Daimler on Monday showed its vision of the driverless car, a prototype vehicle that allows four passengers to face each other as the vehicle finds its way.

“In the future, the car brings access to the single most important luxury goods of the 21st century: private space and quality time,” said Daimler chief Dieter Zetsche, as he unveiled the self-driving Mercedes-Benz luxury sedan F 015 at a keynote at the CES in Las Vegas.

Mercedes-Benz F 015

Vehicles, he said, “will be exclusive cocoons on wheels that enable people to do exactly what they want.”

The futuristic designed car with a sweeping curved form factor still has a steering wheel, unlike the Google driverless vehicle, but the driver’s seat and front passenger seat can pivot to allow the vehicle to become a “private retreat,” according to Daimler.

“This is what we believe will be next in the terms of the car’s design, concept and communication,” Zetsche said.

Mercedes-Benz F 015 interior

The prototype was to take a driver along the Las Vegas Strip later Monday before being put on display at the huge tech show set to open Tuesday.

mercedes benz F015

The show is devoting an increasing amount of space to automotive technology, including vehicles that offer some autonomy and greater connectivity.

Fall-Winter 2015 campaign by Mercedes-Benz

Dree Hemingway and Lewis Hamilton for Mercedes-Benz

Fall-Winter 2015 campaign by Mercedes-Benz

Model Dree Hemingway is among the new faces of , along with the F1 pilots Lewis Hamilton and Nico Rosberg.

The trio front the Mercedes-Benz Fall-Winter 2015 fashion campaign, which highlights the car maker’s sponsorship of fashion weeks in Paris, London, Milan, Beijing, Moscow and Berlin.

Outfitted by Hugo Boss, Dree Hemingway, Lewis Hamilton and Nico Rosberg were shot by photographer Collier Schorr next to the Mercedes C111 and the new Mercedes-AMG GT.


While the former car is a well-known prototype developed in the 1970s, the Mercedes-AMG GT is a two-person sports coupe with a new 4.0-liter V8 twin-turbo engine.

Premiered at this year’s Paris Motor Show, the GT boasts 462hp in the standard edition, while the GT S version offers up to 510hp, enabling a top speed of 310km/h and 0 to 100km/h acceleration in 3.8 seconds.

Sophisticated design details are found throughout the interior, including a center console calling to mind a V8 engine with its two rows of buttons, which enable control of all the car’s functions. The dashboard includes a built-in touch screen.

At the same time, the sports seats, Performance steering wheel and instrument cluster all confirm that this is also a car for thrill-seekers.


With the campaign, Mercedes celebrates not only its fashion sponsorship but also its F1 pilots, who led the German manufacturer to its first World Championship victory in 2014. Lewis Hamilton claimed the title, coming in just ahead of his team member Nico Rosberg.

The two drivers share the spotlight in the campaign with Dree Hemingway, writer Ernest Hemingway’s great-granddaughter.

Watch a video on the making of the campaign:

Mercedes Maybach S 600

Mercedes Revives the Maybach Name (Again!)

Mercedes Maybach S 600

Mercedes is reviving Maybach as a sub-brand, much like its AMG performance unit, to regain a foothold among the ultra-rich.

The Maybach branding is now no longer an entire separate brand, but rather just a model of a Mercedes-Benz S600,

Unveiled simultaneously in LA and Guangzhou, China, the car stretches 5.4 meters from nose to tail. It is seriously long. But then it needs to be because the Maybach is all about being driven, not about driving.

Mercedes expects every Maybach it sells to be chauffeur-driven and everything that makes this car special, exclusive and appealing is focused on the rear-seat occupants.

It might have a 6-liter bi-turbo V12 engine under its hood, but none of that roar will penetrate the cabin.

Mercedes claims that for rear-seat passengers, the car is the quietest in the world. And that is crucial!


Mercedes Maybach S 600 interior

The average owner will be using the car as a place to conduct on-the-fly meetings, get some work done and get some rest. Productivity is enhanced by foldaway tables and rear-passenger multimedia screens and a wi-fi hotspot.

Communication is simplified thanks to special voice amplification technology so that you’ll never need to raise your voice in order to be heard, whether instructing the driver or chatting to a fellow passenger.

Adding to the sense of calm and comfort are rear seats that wouldn’t look out of place in Business Class on a long-haul flight.

They don’t just recline, they do so with calf support and each element of the seat can be adjusted individually.

When it’s time to catch up on sleep, the front passenger seat can be moved forward and folded up so that the rear seat can recline almost flat.

But that’s just the start. The Maybach has its own specially created interior perfume for fragrancing the cabin and the bar carries two silver-plated handcrafted champagne flutes.


Mercedes Maybach S600

The interior is awash with leather and wood as standard but just like a Rolls-Royce or a Bentley can be personalized to suit individual tastes.

The Maybach will go on sale in February and Mercedes expects most models to be ordered by US and Chinese clients.

car cabin of the future

Inside the car of the future with Mercedes

car cabin of the future

 believes that when autonomous vehicles become the norm the car will become a living room on wheels.

At its Sunnyvale research and development center in California, Mercedes is currently offering a virtual reality sneak peek of what it believes the car cabin of the future will look like.

The company will be building a real-life concept that will be unveiled at the 2015 CES consumer technology show in Las Vegas in January.


But at a special event timed to coincide with the LA Auto Show, invited guests are being offered the chance to slip on an Oculus Rift headset and virtually immerse themselves.

“We are convinced that autonomous driving will be a central factor on the way to comfortable, accident-free driving,” says Prof. Dr Herbert Kohler, Head of Corporate Research & Sustainability and Chief Environmental Officer for Mercedes’ parent company, Daimler AG.

“At the same time, it opens up new ways in which people can make the best use of their time on the road.”

Kohler adds: “The time spent in the car acquires a totally new quality. This is in keeping with the growing desire for privacy and individuality in a crowded and hectic urban environment.”


Key to Mercedes’s concept is special variable seating. Four lounge chairs that offer a taste of home and that can turn and pivot so that as, around a dining table, occupants can sit and face one another.

This freedom of movement, as well as feeling more homely, will give travelers the freedom and space to work or relax or simply make eye contact while in conversation.

Mercedes-Benz Surf Boards

Mercedes introduces their new… surf board!

Mercedes-Benz Surf Boards

Joining forces with world-class Hawaiian surfer Garrett McNamara,  is producing two surfboards designed for riding the big waves and McNamara plans to take them to the Portuguese coast.

The series, called MBoard, started in 2013 the first time McNamara and Mercedes-Benz collaborated on a project, which resulted in four boards and a telemetry system, which clocked McNamara at 62.4 km/hr surfing in Nazaré, Portugal.

The first of the new boards is made from cork supplied by the world’s largest cork producer, Portugese company Corticeira Amorim. It’s completed and already in McNamara’s hands.

Next up is a board made of aviation foam that McNamara transported from California to Germany for Mercedes-Benz to use to create the board.

Mercedes Surf Boards

The material is special because the board will not need stringers, the longitudinal reinforcements marking the seam in construction.

This way, according to McNamara, the board will be able to handle the powerful forces of the biggest waves while offering flexibility in them.

The boards were made exclusively for McNamara and there are currently no plans to make them available to the public.