Daimler has unveiled today the official Mercedes SLS AMG F1 Safety Car which will have its debut in Bahrain in the middle of March.

The Mercedes SLS AMG F1 Safety Car is the most powerful of its kind since the racing series began.

Powered by the German power house’s 6.3-litre V8 engine, the Mercedes SLS AMG F1 Safety Car develops 420 kW (571 hp) and 650 Nm of torque.

Speed boat makers Cigarette Racing have partnered with Mercedes tuning division AMG to release a speed boat inspired by the new Mercedes SLS AMG.

With 2,700 horsepower on tap, the knife-hulled 46-foot boat is almost five times as powerful as its road-going counterpart.

The power for the Cigarette Racing boat comes from a pair of twin-turbocharged 552 cubic inch 1,350-horsepower Mercury Racing engines.

The first in a series of Mercedes-Benz SLS AMG ads featuring Michael Schumacher was released today.

It shows Schumacher driving the car through a tunnel at high speed, steering it off the road, up one wall, across the ceiling, down the other wall, before safely and smoothly getting the car back on the road.

Specially designed and crafted to compliment the SLS AMG, the Santoni driving shoes are certified by the Federation Internationale de l’Automobile.

Currently available in classic black, these shoes will soon be available in a variety of colors to match your luxurious car.

Where else but Dubai would Mercedes-Benz’s AMG show a special edition of the SLS AMG sports car with a bespoke livery called AMG Desert Gold?

Every chrome accent on the regular SLS has been dipped in a glossy black finish to accentuate the matte gold paintjob.

Black wheels continue the unique color scheme. Inside, designers bathed the cabin in black leather, Alcantara, and carbon fiber trimmings.

Mercedes-Benz have worked with famed fashion photographer Nick Knight to shoot the newest Mercedes-Benz SLS AMG campaign.

Given a completely open brief, the english photographer teamed up with Gareth Pugh and model Julia Stegner to create a completely modern aesthetic fitting of the new vehicle, and the brands own aesthetic.