Transformers star Megan Fox has been announced as the new face of Giorgio Armani cosmetics.

The 24-year-old actress will front the new ad campaign for Armani cosmetics, when it debuts in October.

“Mr. Armani is an iconic visionary for all things fashion,” Megan told WWD. “I’m honored to be associated with him and part of this campaign.”

Earlier this week we got our first look at new promo images of Cristiano Ronaldo in the upcoming Fall/Winter 2010/11 ad campaign for Emporio Armani Underwear.

And today we get to check out a new image of Megan Fox in her new Armani Underwear Fall/Winter 2010/11 ad campaign.

The advertising campaigns for both Emporio Armani Underwear and Armani Jeans, were shot on location Los Angeles.

Megan Fox is the new face of the official worldwide advertising campaigns for Emporio Armani Women’s Underwear and Armani Jeans for S/S 2010.

The first advertising campaigns were shot on location in Los Angeles by renowned fashion photographers Mert Alas and Marcus Piggott.

Here is the tv spot and you can see the print campaign here.

As reported last October, Emporio Armani’s Underwear and Armani Jeans spring/summer 2010 ad campaigns featuring Megan Fox is finally out.

The new series of ads, shot by Mert Alas and Marcus Piggott will be unveiled in February on billboards in fashion meccas like New York, Tokyo and Milan.

The Underwear ad campaign was shot in a Los Angeles studio by Mert Alas and Marcus Piggott, and for Armani Jeans, she appears in skinny denim, including a white version topped with a white shirt.

While more and more Hollywood actresses are starring in fashion commercials, it has become common practice to put celebrities of equally high caliber behind the cameras.

All the campaigns and the photos after the jump

The Transformers actress, Megan Fox, 23, has signed on to model for the new Emporio Armani Underwear and Armani Jeans campaigns.

The actress succeeds Victoria Beckham (She is not re-upping her contract with the label so she can concentrate on her clothing line).

Fox’s Armani ads – which were photographed by Mert Alas and Marcus Piggott in Los Angeles this past weekend – will begin running worldwide in January.