Tag Archives: maybach

Worst Car Flops: 8 remarkable stories

This month marks the 57th anniversary of Ford pulling the plug on the Edsel, a car brand that flopped so badly that its name has become a synonym for commercial failure. But while Ford may own the rights to the name Edsel, no end of carmakers have built ‘Edsels’ of their own since that fateful day in 1959. We are reminded of Mercedes putting the Maybach brand to bed, then releasing Maybach models under its own name just this year. It just goes to show that you sometimes can’t keep a good model line down. We doubt very much though that the Edsel will be coming back to life…

On November 19, 1959, Ford lost $250 million. That’s how much it cost to abandon the Edsel marque. Hyped as the car of the future ahead of its launch on September 4, 1957 and backed by one of the biggest marketing campaigns in automotive history, the Edsel failed spectacularly to live up to its billing. Ford sold 116,000 Edsels and residual values were so bad owners were given $400 coupons to help them trade up to a new car.

The failure was huge yet, as the following list shows, carmakers didn’t necessarily learn the lesson. Some of these are enduring cult classics though…well maybe only the DeLorean. There is certainly something to being a noble flop, making some of these models more desirable today, probably because they were failures.


Facel Vega Facellia (1960-1964)

Facel was a glamorous French GT carmaker and its flagship, the Hemi V8-powered Vega, was out of reach to all but the super rich. So it decided to build a beautiful compact car with a smaller, cheaper powerplant. But then the company made a fatal error – it decided to build the engine locally. The resulting powerplant had a habit of shattering. Facel went under in 1964.


Bricklin SV-1 (1974-1976)

A safety sportscar sounds like an automotive oxymoron but in 1974 it sounded like a good idea to the government of the Canadian province of New Brunswick, which subsidized the bizarre car’s development. It had giant bumpers front and rear, a steel safety cage and temperamental gullwing doors. Its one saving grace was a V8 engine. However, it never worked because the car had no front air vents. The engine couldn’t breathe.


DeLorean DMC-12 (1981-1983)

Go beyond the stainless steel exterior and gullwing doors, and you’ll find a car built from donor parts. The engine was from Renault, the brakes from Ford. Early cars had reliability issues and by the time they were sorted, the company was in debt, the world in recession and the company’s founder had been arrested on drug charges.


Alfa Romeo Arna (1983-1987)

This partnership should have been a recipe for success but the finished car, a collaboration between flamboyant, exciting Alfa Romeo and phenomenally reliable and solid Nissan was completely unpalatable. Instead of Nissan building a car based on an Alfa Romeo design, Alfa Romeo built a car based on a Nissan design – the worst of both worlds. You only have to look at it to understand…


ARONA Sterling (1987-1991)

Built on a Honda (Acura) Legend platform for ultimate reliability but with a cabin that oozed the walnut veneers and leather associated with the best of British craftsmanship, the Sterling actually sold well initially. However, it didn’t take long for things to go wrong. That Honda chassis was connected to the body and engine by Rover – a British company with a terrible reputation for reliability and quality.


Pontiac Aztek (2001-2005)

If a camel is a horse designed by committee, all the Aztek is missing is two large humps on its roof. Hailed as the car that could save GM when it launched, it ended up killing the Pontiac brand altogether.


Maybach 57/62 (2005-2013)

Forget what rappers say, the Maybach was bad. Based on an old Mercedes Benz S-Class platform, it was already out of date before it launched. Even though it had seats that reclined flat and a glass roof that tinted at the touch of a button, neither was enough to make the car stand out against the Rolls-Royce Phantom.

Mercedes-Maybach S 600 Pullman Guard

Mercedes-Maybach S 600 Pullman Guard: Bomb Proof

When the Mercedes-Maybach S600 Pullman Guard arrives in the second half of 2017, the 6.5 meter long, 5.6-tonne limousine will offer a challenge to any Rolls-Royce or Bentley in terms of interior space, creature comforts and passenger safety – even from bombs and bullets. The vehicle provides rear face-to-face seating so that four passengers will be able conduct a moving meeting while sipping champagne from bespoke crystal glasses. Perhaps the bubbly might be a little inappropriate for some meetings but it is a good option to have, especially if you have just escaped an assassination attempt. 

And when the passengers are done conversing, the two seats in the third row are able to recline, similar to a business class flight, complete with adjustable calf rest for a well-needed rest.

As mentioned, since this car conforms to protection class VR9 and Directive ERV 2010, bombs and grenades shouldn’t disrupt anyone’s power nap.

Everything from the floor to the windows is reinforced to withstand bullets, shrapnel and explosive devices. The armor plating on the doors is so dense that Mercedes has had to fit motors to the hinges so that someone with regular human strength can open and close them easily without rupturing a muscle group. Take a look at the interior below and just imagine how heavy those doors must be. Also, if you’re a Mountain-size human, it looks like you might find the space challenging…

Mercedes-Maybach S 600 Pullman Guard


The reason the Mercedes-Maybach S600 Pullman Guard is able to offer such high levels of protection can be found in the reinforcing and other security elements that are integrated directly into the car’s basic structure, rather than added later as happens when people customize their vehicles after purchase. This approach also means that although the vehicle is considerably heavier than a ‘stock’ Pullman (the S 600 Pullman is Mercedes’ current absolute flagship), it should still behave like a car, not a tank, on the open road. Of course, that means the car is still a pleasant ride for passenger but it does provide some pleasures for the driver too.

The V12 bi-turbo engine has been tuned for power over speed. There’s 530hp on tap but a huge 830Nm of torque available at even low revs, so it will always be able to pull away. And though Mercedes has electronically limited the top speed to reduce the severity of a potential collision, it will still hit 100mph (160km/h). Bear in mind this is a 12,000-pound machine so just getting it to 160km/h is herculean. 

“Besides providing spacious seating in first-class comfort for high-ranking passengers, the Mercedes-Maybach Pullman is of course the embodiment of exclusivity at its highest level,” said Ola Källenius, Mercedes-Benz Cars head of sales and marketing. “One can sense the significance and greatness of it in every detail.”

Prices for the Pullman Guard will begin at €1.4 million.  

Vision Mercedes-Maybach 6

Electric Concept: Vision Mercedes-Maybach 6

What’s 6 meters long, goes from zero to 100km/h in under four seconds and is fully electronic? Currently, nothing but Mercedes intends on changing that with the Vision Mercedes-Maybach 6. The German automaker unveiled the Vision, a stylishly spectacular (just look at that picture and tell us you aren’t convinced), futuristic and electric concept coupé, ahead of the famous Pebble Beach Concours d’Elegance in the US.

This outsized concept car is almost six meters long (5.70m or 18.5ft, to be precise) and is a 2+2 coupé with 24-inch rims. This might make it the longest coupe in the world but we digress.

Its electronic power system delivers 750 horsepower and onboard batteries promise a range of up to 500 kilometers (311 miles), according to the New European Driving Cycle. Plus, a quick-charge function brings 100km (62 miles) of range in under five minutes. The Vision will be all-wheel drive, with one electric motor effectively per wheel and that 500km range is apparently possible from a single charge.

In spite of its imposing dimensions, the Vision Mercedes-Maybach 6 boasts performances worthy of a supercar, including 0 to 100km/h (0 to 62 mph) acceleration in under four seconds and a top speed electronically capped at 250km/h (155 mph). Mercedes reports that none of this performance negatively impacts range but we’ll have to wait and see on that.

In terms of exterior design, the Vision Mercedes-Maybach 6 reinterprets the aesthetic features historically associated with Mercedes, notably the prominent front grille, apparently inspired by a pinstripe suit. Its butterfly doors nod to the legendary 300SL, while the back end surprises with a rear window shrunk to minimal size. The futuristic interior is reminiscent of the F 015, unveiled at CES 2015 in Las Vegas (USA).

This coupé is the latest addition to a series of visionary concept cars presented over the last few years by Mercedes, including the Vision Ener-G-Force (2012), the AMG Vision Gran Turismo (2013) and the Vision Tokyo (2015). It no doubt presages an upcoming addition to the Mercedes Maybach line, creating a direct rival for the Bentley Continental Flying Spur and the Rolls-Royce Wraith.

Check out the Vision Mercedes-Maybach 6 in this video:

Mercedes Maybach S-Guard is Bulletproof

For James Bond wannabes (and cartel bosses, most likely), the Mercedes Maybach S-Guard is the first civilian vehicle ever to achieve a VR10 ballistic protection rating. In fact, Germany’s own Federal Office of Criminal Investigation has fully approved of its use after testing. This inconspicuous but hardy limousine looks just like any other Maybach S 600 making it well suited to cover any VIP in need of protection.

But anyone wishing to don the mantle of 007 wants to have all the safety, as well as the style. The S-Guard aims to please. At 470,000 Euros (before taxes), you can get reclining rear seats, the softest leathers and an optional drinks chiller cabinet optimized for champagne (what else). While sipping your tipple of choice, you can expect protection from “hardened steel core bullets fired from an assault rifle” (thus the VR10 rating). RPG you ask? This defender laughs in the face of the question. Seriously, for a higher rating of protection, clients would need to consider non-civilian modes of transport – like a tank.

Yet everyone knows that bad guys have many ways of getting at their targets. Don’t worry because you, as the owner of the S-Guard, are shielded. Any of those pesky explosive charges snuck underneath are fended off by the entire underbody being shaped and armored. Even the fuel-tank is reinforced with some sort of self-healing coating (reportedly the same as used in the Apache assault helicopter). Run-flat tires and a very powerful engine (6-liter V12 with 500+ horses) helps you to a clean getaway in case you’re outnumbered and under fire.

For now, you can expect this stealthy and comfortable juggernaut to be favored by Heads of State, undercover agents and Martin Shkreli. Oh yes, on that note about crime bosses who might have an eye on this model, Mercedes says it will screen all prospective buyers to avoid just such a scenario.

The new Mercedes-Maybach S-Class

Mercedes-Maybach rolling out the door in China

The new Mercedes-Maybach S-Class

Mercedes-Benz is selling almost as many Maybach cars in China each month as it used to sell worldwide in a year, when it targeted the super-rich with a stand-alone model.

Chinese buyers are snapping up about 500 a month of the ultra-luxury variant of the Mercedes S-Class, which starts at about 1.44 million yuan ($230,000) in China. That compares to a peak of 600 Maybach cars in 2003, which at the time cost more than $350,000.

Daimler revived Maybach as a Mercedes sub-brand this year to chase the wealthiest buyers, people who otherwise might have considered a Rolls-Royce or a Bentley.

The Mercedes-Maybach adds legroom and opulent options such as hand-made silver-plated champagne goblets to the standard S-Class.

The effort appears to be working. Mercedes started selling Maybach in China in February as part of a push to catch up with BMW and Audi in the world’s largest auto market, which is suffering a slowdown.

Mercedes sales rose 20 percent last month, driven not just by Maybach but also by its compact cars and sport utility vehicles.

Read the rest of the story  @ Bloomberg

Mercedes-Maybach Pullman

Is the Mercedes Pullman the pinnacle of luxury?

Mercedes-Benz unveiled the first images of the 2016 Mercedes-Maybach Pullman S600 limousine prior to its debut at the Geneva Motor Show.

Mercedes-Maybach Pullman

With its latest premium model, Mercedes-Benz is not only attempting to stretch one of its most valuable brands, the Pullman marque, it is also quite literally stretching the current definition of automotive luxury.

That’s because the new Mercedes-Maybach Pullman measures 6.5 meters from nose to tail. For some perspective, the Rolls-Royce Phantom extended wheelbase is almost half a meter shorter.

But the car needs to be that long to ensure that two rear-seat passengers can travel in absolute luxury with more room to recline and stretch out than is typically found in a Paris or New York studio apartment.

Mercedes describes the car’s rear cabin as “a generously-sized and tastefully-appointed club lounge” and that’s not hyperbole.

Mercedes-Maybach Pullman interior

The entire space is wrapped in the highest quality leather and the executive seats have integrated calfskin rests that can be raised and lowered just like the seats in an airline’s business class section.

There’s also the option of a vis-à-vis seating layout so that the car can carry four passengers, two on fold-down rear-facing seats and two in the executive reclining chairs.

As well as comfort, the car is all about privacy and seclusion. The rear windows come with blinds, and there’s a glass partition that separates the chauffeur from the rear-seat passengers. It can be raised and lowered, and, with the press of a button, turn from transparent to opaque.

Mercedes says that before personalization options, bespoke detailing or armoring, a ‘standard’ Pullman will cost roughly €500,000, making it more expensive as well as longer than a Rolls-Royce.

Mercedes-Maybach Pullman rear

But the people who will be considering the Pullman as their next daily run-around don’t care about cost, but they do care about aesthetic individuality – something all Rolls-Royce cars have but that in terms of external appearance, at least, the Pullman lacks – it takes many of its visual cues from the Mercedes S-Class.

Still Mercedes must be confident that the car will be a hit, or else it wouldn’t have resurrected the Pullman marque!

Mercedes Maybach S 600

Mercedes Revives the Maybach Name (Again!)

Mercedes Maybach S 600

Mercedes is reviving Maybach as a sub-brand, much like its AMG performance unit, to regain a foothold among the ultra-rich.

The Maybach branding is now no longer an entire separate brand, but rather just a model of a Mercedes-Benz S600,

Unveiled simultaneously in LA and Guangzhou, China, the car stretches 5.4 meters from nose to tail. It is seriously long. But then it needs to be because the Maybach is all about being driven, not about driving.

Mercedes expects every Maybach it sells to be chauffeur-driven and everything that makes this car special, exclusive and appealing is focused on the rear-seat occupants.

It might have a 6-liter bi-turbo V12 engine under its hood, but none of that roar will penetrate the cabin.

Mercedes claims that for rear-seat passengers, the car is the quietest in the world. And that is crucial!


Mercedes Maybach S 600 interior

The average owner will be using the car as a place to conduct on-the-fly meetings, get some work done and get some rest. Productivity is enhanced by foldaway tables and rear-passenger multimedia screens and a wi-fi hotspot.

Communication is simplified thanks to special voice amplification technology so that you’ll never need to raise your voice in order to be heard, whether instructing the driver or chatting to a fellow passenger.

Adding to the sense of calm and comfort are rear seats that wouldn’t look out of place in Business Class on a long-haul flight.

They don’t just recline, they do so with calf support and each element of the seat can be adjusted individually.

When it’s time to catch up on sleep, the front passenger seat can be moved forward and folded up so that the rear seat can recline almost flat.

But that’s just the start. The Maybach has its own specially created interior perfume for fragrancing the cabin and the bar carries two silver-plated handcrafted champagne flutes.


Mercedes Maybach S600

The interior is awash with leather and wood as standard but just like a Rolls-Royce or a Bentley can be personalized to suit individual tastes.

The Maybach will go on sale in February and Mercedes expects most models to be ordered by US and Chinese clients.

maybach beijing

Mercedes bringing back the Maybach

Gangster rappers and royalty rejoice — two years after the brand was axed due to poor sales, the ultra-luxury limousine marque is making a return.

maybach beijing

The new ultra-luxury cars will be ultra-long-wheelbase versions of the company’s new flagship S Class model and will take the comfort up to 11. The cars will have larger, rectangular rear doors for effortless ingress and egress, and the rear compartment will contain every creature comfort needed to work or recline in comfort while someone else takes care of the driving.

When Mercedes first revived the Maybach luxury brand, in 2002, it did so with two cars — the long wheelbase Maybach 57 and even longer wheelbase 62, which were meant to be Mercedes’s even more luxurious answers to a resurgent Rolls-Royce.

Based on an older S Class platform, they were devised to offer rear seat passengers an experience equivalent to flying business class — fully reclining leather seats, panoramic glass roof, a wine chiller and slide-out solid wood picnic tables.

Despite finding a cult following within the rap community, the marque bombed so badly that Mercedes’s parent company, Daimler, was forced to pull the plug in 2011.

But they didn’t fail because they were too expensive, they failed because they were built on an already out-of-date platform which couldn’t offer any of the advanced driver or passenger features that were on all of Mercedes’s new cars at every price point form city car to executive sedan.

This time around it looks as if it has learned its lesson. The current S Class is the most technologically advanced car currently available and one of the best big cars to drive. Therefore, anything that makes it even more comfortable will make it even more desirable.

According to Autoweek, this time around the cars are expected to cost $250,000-$300,000 before customization or bespoke treatments — in other words roughly the same as a Rolls Royce or Bentley.

The new Maybach is expected to launch some time in 2014 and could make a surprise debut at the upcoming Geneva motor show this March.


maybach photo

Daimler to kill ultra-luxury Maybach in 2013

maybach photo

Ultra-luxury automotive brand Maybach will be killed off by parent Daimler within two years, according to reports.

The Maybach brand, one of the world’s most prestigious luxury names and a favorite of business tycoons, footballers and government officials the world over, could be shuttered in favor of top-of-the-line Mercedes-Benz models by 2013.

A Daimler spokesman reportedly said Friday that production will end when the company introduces a new generation S model in its main Mercedes-Benz range.
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Maybach Edition 125

Maybach celebrated its 125th anniversary with the unveiling Edition 125. Presenting exquisite new possibilities for individual styling and immaculate taste, this Maybach creation is truly amazing.

The 125 is painted in a newly created Tahiti Black/Patagonia Silver combination that works well with the lavish contour lighting and laser-engraved motif in the front arm rest.

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Maybach Exelero

Maybach Exelero sold for $8 million

Maybach Exelero

Rapper Birdman, also known as Bryan Williams, has reportedly spent $8,000,000 on the one-off Maybach Exelero coupe.

The car combines the elegance and first-class quality of a high-end limousine with the powerful suppleness of a sports coupe.

It was born as a high-profile demonstrator commissioned by Fulda for its series tire line – 315/25 ZR 23, licensed for speeds of more than 350 km/h (217 mph).
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Maybach 62 India

Mercedes relaunches premium Maybach in India

Maybach 62 India

German carmaker Mercedes Benz reintroduced its hyper-luxury Maybach car in India on Tuesday, pitching it at the country’s growing number of super-rich.

The car, which can touch speeds of 275 kilometres (170 miles) an hour, will be priced at up to 51 million rupees ($1.1 million).

“There are customers out there who can afford the unparalleled luxury of this car,” said Mercedes Benz India chief executive Peter Honegg at the launch, saying the company was aiming its cars at those who can afford private jets.
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Maybach 57 S Coupe by Xenatec

Maybach unveils a stunning collaboration with German coachbuilder, Xenatec, who have constructed a sleek 2+2 coupe based on the Maybach 57 S.

Designed by Burch Fred Hardt, the same man who penned the Exelero concept, the coupe features conservative styling and a luxurious interior.

The exterior package includes new front and rear bumpers, a new air diffuser with integrated exhaust system and the B-Pillar moved 20 cm to the back of the car, offering more room for the passengers.
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Maybach launches a collection of luxury eyewear

Maybach, the high-end car brand, is adding a new eyewear collection to its range of top-class accessories.

Created by German eyewear manufacturer IVKO, the various models which make up the new Maybach Eyewear are built with only the highest-quality materials.

The Maybach sunglasses are made from such materials as wood, leather, natural horn, titanium and 18-carat white, yellow and rose gold.
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maybach photo

Maybach unveils updated range for 2011

At the Beijing Motor Show, Daimler unveiled the new facelift 2011 Maybach which includes both 57 and 62 standard models, as well as top 57S and 62S variants

The new luxury sedans feature styling tweaks inside and out, as well as a more powerful – and more fuel efficient – 12-cylinder engine.

Although subtle, the Maybach’s restyled front end features a larger radiator grille, sporting a new arrow-shape.
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Beginning of the end for Maybach

Maybach 62 Landaulet could possibly become the very last model from Maybach, if Daimler decides to end the ultra-luxury line in the years to come.

It’s no secret Maybach has been a major flop: sales and growth have been poor in recent times compared to rival brands Rolls-Royce and Bentley.

Daimler’s Vice-President of Design, Gordon Wagener, admitted that his department had not yet been asked to sketch design ideas for a new Maybach.

Daimler-Benz first purchased the ultra-luxury brand in 1960 and 37 years later in 1997 the Mercedes-Benz Maybach concept was introduced in Tokyo; in 2002, Maybach was officially restarted as an automotive brand.
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Diddy Buys Son $360000 Maybach for 16th Birthday

Justin Dior Combs, the son of Sean P. Diddy Combs celebrated his 16th birthday over the weekend and got a brand new Maybach.

The party, which was filmed for the MTV reality show “My Super Sweet Sixteen,” featured performances by rappers Fabolous, Lil’ Kim, and Jim Jones.

The car is valued at $360,000. It comes with a driver for now because Justin is just learning to drive.
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Video – maybach zeppelin

The most powerful Maybach ever, the highest quality paint finish, meticulously crafted materials, only 100 examples produced worldwide.

This and much other fascinating thing comes out of the new limited edition Maybach Zeppelin.

From the glorious past to the present of the famous luxury car, this video shows black and white images, old advertising campaigns and of course the great design, the unique sense of style and the incredible performance of Maybach Zeppelin.