For the last five seasons the YSL Manifesto has piqued the interest of the industry as a unique means of communication with the customer.

Like past seasons, over half a million copies of the Manifesto will be distributed in the streets of Paris, New York, Milan, London, Tokyo, Hong Kong and, for the first time, Seoul.

The first 2,000 passerby in each city will receive the Manifesto in a custom cotton tote bag designed by Creative Director Stefano Pilati.

Yves Saint Laurent’s new Manifesto bag by Italian designer Stefano Pilati will be released on the streets of five important cities (New York, Paris, Milano, Tokyo and Hong Kong) during the Valentine’s Day.

With the collector Bag and the famous YSL magazine, first 2000 lucky people will have a small usb heart with some photos and a movie that will be also available on official site in the same day .