Nyasha Matonhodze, a Zimbabwean-born, British-raised 16-year-old model, has been chosen as one of the new faces of Louis Vuitton.

Nyasha Matonhodze entered the modelling world just two years ago after winning the UK Elite Model Look competition in 2009.

Joining her in the shots are Zuzanna Bijoch, 17, Daphne Groeneveld, 16, Gertrud Hegelund, 20, Anaïs Pouliot, 19, and Fei Fei Sun, 21.

On the occasion of the Cannes International Film Festival, Louis Vuitton has opened a pop-up store on the Croisette.

Next to its existing Cannes store, the temporary shop focuses on what the town is famous for: incredible films and elegant eveningwear.

“The Maison celebrates its attachment to the city of Cannes by unveiling an exceptional custom tailored store in homage to the world of cinema.”

It could be a queue for a pop concert, a top nightclub or even the opening night at the theatre. But the hundreds of people lined up in a Hong Kong street are actually waiting to bag a bit of luxury.

“We’re looking for new handbags,” says student Celeste Law as she queues patiently alongside her friend Karina Luh outside the supermarket-sized branch of Chanel on Hong Kong’s Canton Road.

The students, both 20, already sport impressive accessories — Celeste carries a Louis Vuitton monogrammed bag, while her friend’s is from Chanel.

Local firms using Facebook and other social media to market themselves are garnering brand recognition on a par with luxury heavyweights like Gucci and Louis Vuitton, a study showed Thursday.

Findings by Firefly Millward Brown showed Singapore retail chains being identified alongside famous international labels as the most recognisable brands.

Social media users in Singapore placed yoghurt chain Soghurt and local grooming firm Juup Nails alongside famous names such as Louis Vuitton, Gucci and Adidas in terms of brand recognition, the study showed.

Bono and his wife did not only appear in the latest Louis Vuitton campaign, now the French luxury brand and their own eco friendly brand Edun have collaborated on the Keepall 45 Travel Duffle Bag ($4,900).

All proceeds of the sale of the bags go to the Conservation Cotton Initiative, a company that helps the development of eco-friendly and organic cotton farming.

French luxury designer Louis Vuitton kicks off the promotion for the 2011 edition of their renowned City Guide.

In this lovely video (below), we are introduced to the mouth-watering Parisian delicacy: the Saint-Honoré pastry.

Since 1998 Vuitton has been giving us their views on fashion, design, the arts and gastronomy. Each guide highlights the latest trends and offers unique advice.