The wonderful “ONLY Watch” you see here was conceived and brought to this world by Van Cleef & Arpels.

Named “From the Earth to the Moon”, this unique piece will be auctioned in September at the ONLY Watch 2011 charity auction.

On the dial you will see a fantastical space theme, executed with inlays of jade, agate, meteorite and champlevé-style enamel.

Since 2009, Swiss watch Manufacturer Frédérique Constant celebrates the legendary Runabout yachts of the roaring 20s by offering an attractive series of limited edition timepieces named “Runabout”.

To complete the best-selling range, the Geneva-based brand this year introduces a new version: the Runabout Moonphase.

Absolutely magnificent through its stunning design, this model is available in a limited quantity of just 1’888 pieces per material.

Breguet has unveiled a new one-of-a-kind Reveil Musical watch, created specially for Only Watch 2011. It enchants the audience with a unique tune, “Castle in the sky”, played on demand or at a pre-set time.

The new Breguet watch boasts a round-shaped 48mm case in 18-carat white gold. The case-band is engraved with a musical stave.

The model reveals rounded and soldered lugs as well as screw-secured spring-bars. Its back side is engraved with the “Piece Unique” inscription.

Just a few months ago Romain Jerome announced a licensing deal authorizing the manufacture of a Space Invaders-themed timepieces–and now they have arrived!

In a nod to 1980’s pop culture, Romain Jerome has introduced two 78-piece limited edition watches featuring the iconic Space Invaders characters on the dial.

Taito Corp. created Space Invaders in 1978 and is also known as the developer of Arkanoid, another popular favorite video game from these times.

French luxury house Louis Vuitton has released a unique Tambour Diver Chronograph for Only Watch 2011 charity.

It was designed in collaboration with a young boy afflicted with Duchenne muscular dystrophy named Paul Pettavino.

The sporty timepiece is made of black gold, which is white gold that’s been given the old PVD treatment. ‘Only Watch 2011′ is engraved in the back.

Swiss watchmaker Tissot has partnered with Holition to showcase its Ladies and T-Touch collection in one of Harrods iconic Brompton Road window displays as part of the store’s new promotion celebrating all things Swiss.

The augmented reality application will be live and fully interactive on weekends between 12pm and 6pm from 1st – 24th April.

The window display will enable consumers to virtually ‘try on’ watches from both the Ladies and T-Touch men’s collection, and a fully interactive touch screen will allow customers to engage with a wider range of Tissot watches than ever before.