KDDI au have just released a limited batch of branded Coach cell phones in Japan. According to a KDDI press release, the handsets were created to celebrate the introduction of the new Coach Madison Collectionand commemorate Coach’s longevity
The phone is not actually built from scratch. While the casing and display have been styled to reflect Coach sensibilities, the innards are from Sony Ericsson, whose re “Full Change” model was designed with the specific purpose of allowing this kind of customization to look and feel. (Unfortunatly we haven’t received any High-Res picture yet).
1,941 of the phones will be sold for 19,410 yen each at au shops throughout Japan (Coach was founded in 1941).
Vertu have launched in Hong Kong a new collection of Ascent Ti phones inspired by Ferrari’s cars. The Ferrari Ascent Ti collection consists of three phones directly inspired by Ferrari and named after their respective colors; a limited edition phone called the Nero and two special edition phones named Rosso and Giallo.
The Nero phone is an all black Ascent Ti made of titanium coated with scratch proof PVD with a red sapphire crystal pillow. The Rosso and Giallo phones are red and yellow receptively and feature PVD coated battery covers and keys, they feature ceramic pillows. The battery cover of all three phones has been redesigned to resemble the hood of a Ferrari and features a three dimensional Cavallino on the battery cover as well as a smaller one on the front.
The phones feature Ferrari inspired themes as well as ring tones featuring Ferrari engine sounds, only 2,009 examples of the Vertu Ferrari Ascent Ti Nero will be made. They sell HKD 70,000 HKD each ($6000)
Motorola’s going upmarket with its latest phone Aura, a luxury model featuring what the company claims is the world’s first circular display on a mobile device.
The Motorola Aura features a unique design in which the cover twists one hundred and eighty degrees to reveal the keyboard, it has a round sapphire crystal high resolution LCD display. The switch-blade design comes with 2 megapixel camera, 2 GB memory, video capture and streaming capability and about 7.3 hours of talk time.
The case of the Aura is made of chemically etched PVD coated stainless steel whilst the twisting mechanism is made of Tungsten Carbide coated gears and features one hundred and thirty ball bearings meaning each twist is identical.
“The hand-sculpted richness of Aura can literally be felt in its stainless steel housing, textures and patterns chemically etched into its surface,” says Motorola.
The Aura is available for pre-order now and is expected to be launched worldwide beginning in Q4 2008 for a cool $2000. It really looks elegant, but it also costs a lot !