Daimler previously let slip that the company will kill the ultra-luxury brand in 2013 and replace it with a new high-end Mercedes-Benz S600 Pullman.

To sell out remaining inventory, the ultra-luxury automaker is offering rebates of up to $100,000 on the purchase of a new Maybach from dealer inventory.

An international panel of automotive journalists has voted the Porsche 911 the 2012 World Performance Car in New York.

The World Performance Car Award is presented by the World Car of the Year organization in recognition of a new car with ‘a specific and overt sports/performance orientation’.

The Porsche 911 was chosen from an entry list of 19 cars from all over the world and beat fellow finalists the Lamborghini Aventador LP 700-4 and the McLaren MP4-12C.

Struggling brand Lincoln is set to burst back onto the luxury automaker scene this week at the New York International Auto Show (April 6-15), as it attempts to gain grounds on flashy rivals such as Lexus and Infiniti.

The Ford-owned make has struggled to attract important younger buyers in recent years and is now undergoing something of a makeover in a bid to become more associated with good design and luxury features.

In Jinhua, China, a local bus company has urged its drivers to learn to identify luxury cars to avoid any accident with them, as such accidents result in expensive compensation claims, website Zjnews.zjol.com.cn reported Wednesday.

A poster (pictured below) featuring more than ten luxury car logos, such as Bentley, Bugatti, Ferrari, Lamborghini and Rolls-Royce, was pasted in the office of the bus company to help all its bus drivers to identify these logos.

The wealthiest square in Paris was evacuated last Thursday after a huge fire broke out underneath the French capital’s Ritz hotel.

Dozens of people were treated for smoke inhalation and at least 15 luxury cars were destroyed in the blaze in a five-storey underground car park in Place Vendome.

France’s Ministry of Justice was among buildings evacuated, along with numerous jewellery and designer fashion shops.

Bentley has just released a new exploratory short film “In Search of Snow” featuring world-renowned big-mountain skier and modern day Bentley Boy, Chris Davenport.

The film premiered during Aspen Fashion Week and depicts the hometown extreme athlete’s sense of journey, adventure and discovery through Colorado’s famed scenic and winding San Juan Skyway in a Bentley Continental GTC convertible.